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AUTOMATED USER SEGMENT SELECTION FOR DELIVERY OF ONLINE ADVERTISEMENTS

  • US 20100106606A1
  • Filed: 10/29/2008
  • Published: 04/29/2010
  • Est. Priority Date: 10/29/2008
  • Status: Active Grant
First Claim
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1. A method for determining whether a user of a network should be targeted for the delivery of advertisements over the network, comprising:

  • automatically determining by a first computer whether each of a plurality of user segments should be targeted for the delivery of advertisements via each of a plurality of Web sites accessible over the network, wherein the automatically determining comprises automatically applying a plurality of tests to each unique user segment and Web site combination and wherein each test is used to determine whether a particular user segment in the plurality of user segments should be targeted for the delivery of advertisements via a particular Web site in the plurality of Web sites;

    storing the results of the determination in one or more data structures, wherein each data structure includes an identification of a Web site in the plurality of Web sites and one or more user segments that should be targeted for the delivery of advertisements via the identified Web site; and

    accessing the data structure(s) by a second computer to determine whether a user that belongs to at least one of the plurality of user segments and that has accessed one of the plurality of Web sites should be targeted for the delivery of advertisements via the accessed Web site.

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