SYSTEM FOR ADVERTISING USING META-BLOG WEB PAGE AND PROFIT CREATING METHOD WITH IT

• US 20100121711A1
• Filed: 05/30/2007
• Published: 05/13/2010
• Est. Priority Date: 03/05/2007
• Status: Abandoned Application

• Current Assignee: NR Systems, Inc.
• Original Assignee: NR Systems, Inc.
• Inventors: Park, Yon-Ho
• Application Number:
  US12/529,935
• Publication Number:
  US 20100121711A1
• Time in Patent Office: Days
• US Class Current: 705/14.520
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics

Abstract

The present invention relates to an advertising system and profit creation method using a metablog web page, in which the personal website and the display target entity of a member are posted on a personal metablog web page, managed by a metablog server 200, when the member subscribes to the metablog server as a member while operating the personal website managed by a web server 100, and which provide some of advertising fees, incurred by posting the display target entity and paid by an advertiser client 300, to the member. Therefore, the present invention is advantageous in that, since all members, who operate personal websites through different web servers, use a metablog web page, new profit can be created in such a way that the members can be paid some of the advertising fees paid by an advertiser client.

Claims

1. An advertising system using a metablog web page, comprising:

a plurality of different web servers, each managing a plurality of personal websites;

a metablog server for allowing each of members who operate the plurality of personal websites to subscribe as a member, linking a personal website and a display target entity of the subscribed member to a personal metablog web page, and paying some of advertising fees, incurred when the display target entity is posted, to the member who subscribes to the metablog server;

at least one advertiser client for providing the display target entity and the advertising fees to the metablog server; and

a plurality of Internet user clients for accessing the metablog server, viewing the personal metablog web page, into which the personal web site and the display target entity are inserted, and clicking on the display target entity.

2. The advertising system according to claim 1, wherein the metablog server comprises:

a member subscription application unit for individually managing the plurality of personal websites using the plurality of different web servers, allowing each of the members who operate respective personal websites to subscribe as a member, and generating subscription data based on the member subscription;

a first Database (DB) for storing the subscription data and separately storing only Uniform Resource Locators (URLs) included in information of the subscription data;

a second DB for storing the display target entity and the advertising fees, provided by the advertiser client;

a data collection application unit for collecting features of the personal websites in real time using the URLs stored in the first DB, analyzing the collected features of the personal websites, and generating analysis data;

a third DB for updating and storing the analysis data and the URLs in real time;

a metablog operation application unit for generating a main metablog web page to which the analysis data and the URLs, stored in the third DB, are linked, and a personal metablog web page on which the personal website and the display target entity are posted, and calculating a number of views on the personal metablog web page by the Internet user clients, or a number of clicks on the display target entity by the Internet user clients; and

an electronic payment application unit for paying some of advertising fees paid by the advertiser client to the member, who operates the personal website posted on the personal metablog web page, on a basis of the calculation.

3. The advertising system according to claim 2, further comprising:

a fourth DB for storing words corresponding to each category to classify the analysis data, stored in the third DB, into categories; and

a data classification application unit for comparing the words stored in the fourth DB with text-format words of the analysis data stored in the third DB, and classifying the analysis data into corresponding categories.

4. The advertising system according to claim 1 or 2, wherein the display target entity is an advertisement, a news item or a moving image.

5. The advertising system according to claim 2, wherein the metablog operation application unit comprises:

an analysis data extraction unit for extracting analysis data stored in the third DB;

a display target entity extraction unit for extracting a display target entity stored in the second DB;

a URL extraction unit for extracting a URL stored in the third DB;

a metablog site management unit for generating the main metablog web page, in which a plurality of hypertext links to be clicked by the Internet user clients is configured to activate the personal metablog web page, the analysis data extracted by the analysis data extraction unit is linked to the plurality of hypertext links, and a URL suitable for the linked analysis data is extracted by the URL extraction unit and is linked to the analysis data, and generating the personal metablog web page, which includes a frame, in which the personal website is posted, and a frame, in which the display target entity is posted, and which is configured such that a URL of a personal website is extracted by the URL extraction unit and is linked to the frame, in which the personal website is posted, and a display target entity is extracted by the display target entity extraction unit and is linked to the frame, in which the display target entity is posted; and

an advertising fee calculation unit for measuring an advertisement provision contribution level based on a number of views or clicks on the display target entity posted on the personal metablog web page.

6. The advertising system according to claim 2, wherein the second DB stores the display target entities according to category.

7. The advertising system according to claim 5, wherein the analysis data extraction unit extracts analysis data classified into respective categories by the data classification application unit and transmits the analysis data to the metablog site management unit when the data classification application unit and the fourth DB are further provided between the third DB and the metablog operation application unit.

8. The advertising system according to claim 7, wherein the analysis data is analyzed as one or more categories, and display target entities corresponding to one or more analyzed categories are posted on the personal metablog web page.

9. The advertising system according to claim 5, wherein the personal metablog web page is implemented such that display target entities corresponding to a category similar to a category of the personal website are posted.

10. A profit creation method using a metablog web page, comprising the steps of:

a member, who operates a personal website managed by one of a plurality of different web servers, subscribing to a metablog server as a member by entering information required for member subscription, such as a URL of the personal website, into the metablog server;

the metablog server receiving a display target entity and advertising fees from an advertiser client;

the metablog server collecting text or images posted on the personal website using the URL, input at a time of member subscription, and generating analysis data obtained by analyzing features of the personal website;

posting the analysis data on a main metablog web page through the metablog server so that Internet user clients click on the analysis data;

if any one of a plurality of hypertext links provided in the main metablog web page is clicked by the Internet user clients, activating a personal metablog web page, and the metablog server linking both the personal web site and the display target entity to the activated personal metablog web page;

the metablog server calculating a number of views on the personal metablog web page, to which the personal website and the display target entity are linked, by Internet user clients, or a number of clicks on the linked display target entity by Internet user clients; and

the metablog server providing some of advertising fees, paid by the advertiser client, to the member who operates the personal website linked to the personal metablog web page, on a basis of calculation of measuring an advertisement provision contribution level.

11. The profit creation method according to claim 10, further comprising, between the step of generating the analysis data and the step of posting on the main metablog web page, the step of comparing important words of text of the analysis data with words prestored according to category, classifying the analysis data into respective categories, and extracting classified analysis data.

12. The profit creation method according to claim 10, wherein the step of providing some of advertising fees to the member who operates the personal website linked to the personal metablog web page is performed to measure the advertisement provision contribution level based on the number of views on or the number of clicks on the personal metablog web page, and to pay some of the paid advertising fees to the member who operates the personal website on a basis of the advertisement provision contribution level.

13. The profit creation method according to claim 12, wherein the display target entity is an advertisement, a news item or a moving image.

14. The profit creation method according to claim 12, wherein the analysis data is analyzed as one or more categories, and display target entities corresponding to one or more analyzed categories are posted on the personal metablog web page.

15. The profit creation method according to claim 10, wherein the personal metablog web page is implemented such that display target entities corresponding to a category similar to a category of the personal website are posted.