INTERACTIVE DISPLAY MANAGEMENT SYSTEMS AND METHODS

• US 20100121866A1
• Filed: 06/12/2009
• Published: 05/13/2010
• Est. Priority Date: 06/12/2008
• Status: Active Grant

• Current Assignee: Intellectual Ventures Holding 81 LLC (Intellectual Ventures LLC)
• Original Assignee: Reactrix Systems Incorporated
• Inventors: Chacon, Scott Anthony Bylo, Hengeveld, Nick, Bell, Matthew
• Granted Patent: US 8,595,218 B2
• Time in Patent Office: Days
• US Class Current: 707/758
• CPC Class Codes: G06F 3/0425 using a single imaging device like a video camera for tracking the absolute position of a single or a plurality of objects with respect to an imaged reference surface, e.g. video camera imaging a display or a projection screen, a table or a wall surface, on which a computer generated image is displayed or projected tracking a projected light spot to determine a position on a display surface G06F3/0386

Abstract

An interactive display management device for managing content to be displayed on each of a plurality of interactive display devices is configured to receive respective content items from each of one or more content clients. Interactive display devices transmit interaction data indicating interactions between one or more body parts of users or objects held by users and virtual objects displayed on respective interactive display devices to the display management device, and the display management device is configured to determine, based at least on the interaction data received from one or more interactive display devices, playlists for respective interactive display devices, wherein the playlists indicate one or more content item to be displayed on the respective display device.

Claims

1. A computerized interactive display management device for managing content items to be selectively displayed on interactive display devices, the interactive display management device comprising:

a client interface module configured to receive content items for rendering on one or more interactive display devices from each of one or more content clients; and

a display device module configured to

receive interaction data from one or more interactive display devices indicating interactions between one or more body parts of users or objects carried by users and virtual objects displayed on respective interactive display devices;

store the received interaction data on one or more storage devices;

determine, based at least on the interaction data, playlists for respective interactive display devices, wherein each playlist indicates a series of content items to be displayed on the respective display device; and

transmit the determined playlists to the respective interactive display devices.

2. The computerized interactive display management device of claim 1, wherein at least some of the content items comprise software modules including software instructions for depicting one or more virtual objects on a display device.

3. The computerized interactive display management device of claim 1, wherein the client interface module is further configured to receive scheduling rules from one or more content clients, wherein the scheduling rules indicate restrictions for display of particular content items.

4. The computerized interactive display management device of claim 3, wherein the restrictions are associated with time of day, day of week, interaction data, a location type, adjacent content items, a particular class of and/or particular display device, current weather conditions, current events, and/or demographics of potential users in a display location.

5. The computerized interactive display management device of claim 1, further comprising a report module configured to generate reports based on the interaction data for one or more interactive display devices.

6. The computerized interactive display management device of 5, wherein the client interface module is further configured to receive report parameters that are followed in generating reports.

7. A computerized method of monitoring interactions between users and a plurality of interactive display devices, wherein at least some of the interactive display devices are positioned at disparate locations and are each configured to communicate interaction data via one or more communication networks, the method comprising:

determining respective playlists for each or one or more interactive display devices, wherein each playlist indicates one or more media items for display by the respective interactive display device and an indication of a display time and/or display order for display of at least some of the media items;

receiving interaction data from at least some of the interactive display devices, wherein the interaction data indicates interactions between one or more users and virtual objects displayed on respective display devices;

determining adjustments to playlists associated with respective interactive display devices based at least partly on the received interaction data; and

transmitting updated playlists adjusted according to the determined adjustments or transmitting indications of the determined adjustments to at least the corresponding interactive display devices.

8. The computerized method of claim 7, further comprising:

receiving scheduling rules from respective content clients, wherein the scheduling rules indicate one or more restrictions for display of one or more display items associated with the respective content client.

9. The computerized method of claim 7, further comprising:

generating a report indicating interactions associated with at least the content items associated with a particular content client, wherein the report is accessible and/or is transmitted to the particular content client.

10. The computerized method of claim 9, wherein the report for a first content client includes information regarding interactions with content items associated with one or more other content clients.

11. The computerized method of claim 9, wherein the report includes one or more comparisons between first interaction data associated with one or more first content items associated with a first content client and second interaction data associated with one or more second content items associated with a second content client.

12. The computerized method of claim 11, wherein the first interaction data includes interaction data associated with display of the one or more first content items on a plurality of interactive display devices at different locations.

13. The computerized method of claim 7, wherein each content client has at least non-exclusive control over scheduling of content items associated with the content client.

14. The computerized method of claim 7, wherein the content clients are selected from the group comprising:

advertisers, advertising networks, businesses, individuals

15. The computerized method of claim 7, wherein interaction with a particular virtual object comprises one or more of touching with a portion of the users body a portion of a display device depicting the particular virtual object, touching with an object controlled by the user the portion of the display device depicting the particular virtual object, or placing a portion of the users body in close proximity to the portion of the display device depicting the particular virtual object, or performing a gesture with at least a portion of the users body that is indicative of selection of the particular virtual object.

16. A tangible computer readable storage medium having computer-executable instructions stored thereon that, if executed by a computing system, cause the computing system to perform a method comprising:

determining respective schedules of content items for display by respective interactive display devices;

determining adjustments to one or more schedules associated with respective interactive display devices based at least partly on interaction data associated with respective interactive display devices, wherein the interaction data indicates interactions between one or more users and portions of video images depicted on respective display devices; and

initiating transmission of updated schedules of content items to one or more interactive display devices.

17. The tangible computer readable storage medium of claim 16, wherein portions of video images are selected from the group comprising virtual objects, graphical objects, computer generated objects, buttons, icons, menus, and/or toolbars.

18. A computerized interactive display management device comprising:

a display device module configured to

receive a plurality of interaction data from respective interactive display devices, wherein each interaction data indicates one or more interactions between one or more body parts of users or objects held by users and virtual objects displayed at the respective interactive display device;

store the received plurality of interaction data on one or more storage devices; and

determine, based at least on some of the interaction data, changes to a playlist associated with at least a first display devices.

19. The computerized interactive display management device of claim 18, wherein the playlist indicates one or more content items for display by the first display device.

20. The computerized interactive display management device of claim 19, wherein one or more content items include indications of desired display parameters for the respective content item.

21. The computerized interactive display management device of claim 18, wherein changes to the first playlist associated with the first display device are based on at least interaction data associated with one or more other display devices.

22. The computerized interactive display management device of claim 18, further comprising a report module configured to generate reports based on the interaction data for one or more interactive display devices.