SYSTEMS AND METHODS FOR TARGETED ADVERTISING

• US 20100131363A1
• Filed: 06/30/2009
• Published: 05/27/2010
• Est. Priority Date: 11/21/2008
• Status: Abandoned Application

• Current Assignee: Lenovo Singapore Pte Limited (Lenovo Group Ltd.)
• Original Assignee: Lenovo Singapore Pte Limited (Lenovo Group Ltd.)
• Inventors: Ramsdell, Blake C., Dickinson, Robert D. III, Sievert, Michael
• Application Number:
  US12/494,507
• Publication Number:
  US 20100131363A1
• Time in Patent Office: Days
• US Class Current: 705/14.520
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G08C 17/00 Arrangements for transmitting signals characterised by the use of a wireless electrical link

Abstract

An embodiment of the invention utilizes a media management system that captures information regarding a user'"'"'s media consumption habits and provides unique opportunities for targeted advertising. An embodiment of the invention tracks a user'"'"'s media consumption over time. An embodiment of the invention identifies a user'"'"'s current media consumption and provides targeted advertising in real time, based upon the user'"'"'s current behavior and/or the user'"'"'s media consumption history.

Claims

1. An apparatus comprising:

one or more processors; and

a program storage device tangibly embodying a program of instructions that when executed by the one or more processors enable the apparatus to;

receive information necessary for identification of media input to a media management system; and

automatically obtain one or more targeted advertisements relevant to the media.

2. The apparatus according to claim 1, wherein the program of instructions, when executed by the one or more processors, further enables the apparatus to automatically produce an identification of the input media based on the received information necessary for identification of media input to a media management system.

3. The apparatus according to claim 2, wherein the program of instructions, when executed by the one or more processors, further enables the apparatus to receive information related to media consumption history of the media management system.

4. The apparatus according to claim 2, wherein the program of instructions, when executed by the one or more processors, further enables the apparatus to receive information related to media consumption history of a particular user of the media management system.

5. The apparatus according to claim 2, wherein to automatically obtain further comprises utilizing the identification to obtain one or more targeted advertisements relevant to the media.

6. The apparatus according to claim 3, wherein to automatically obtain further comprises utilizing the information related to media consumption history of the media management system and the identification to obtain one or more targeted advertisements relevant to the media.

7. The apparatus according to claim 4, wherein to automatically obtain further comprises utilizing information related to media consumption history of a particular user of the media management system and the identification to obtain one or more targeted advertisements relevant to the media.

8. The apparatus according to claim 1, wherein the one or more targeted advertisements relevant to the input media are pre-selected as relevant, correlated to the media and stored in a database.

9. A method comprising:

receiving at an electronic device information necessary for identification of media input to a media management system; and

automatically obtaining one or more targeted advertisements relevant to input media.

10. The method according to claim 9, further comprising automatically producing an identification of the input media based on the received information necessary for identification of media input to a media management system.

11. The method according to claim 10, further comprising receiving information related to media consumption history of the media management system.

12. The method according to claim 10, further comprising receiving information related to media consumption history of a particular user of the media management system.

13. The method according to claim 10, wherein to automatically obtain further comprises utilizing the identification to obtain one or more targeted advertisements relevant to the media.

14. The method according to claim 11, wherein to automatically obtain further comprises utilizing the information related to media consumption history of the media management system and the identification to obtain one or more targeted advertisements relevant to the media.

15. The method according to claim 12, wherein to automatically obtain further comprises utilizing information related to media consumption history of a particular user of the media management system and the identification to obtain one or more targeted advertisements relevant to the media.

16. The method according to claim 9, wherein the one or more targeted advertisements relevant to the input media are pre-selected as relevant, correlated to the media and stored in a database.

17. An apparatus comprising:

one or more processors; and

a program storage device tangibly embodying a program of instructions that when executed by the one or more processors enable the apparatus to;

capture information necessary for identification of media input to a media management system; and

automatically obtain one or more targeted advertisements relevant to the media.

18. The apparatus according to claim 18, wherein to automatically obtain further comprises utilizing the information necessary for identification to obtain one or more targeted advertisements relevant to the media.

19. A tangible program storage device, readable by machine, embodying a program of instructions that when executed by a processor of the machine enable the machine to:

capture information necessary for identification of media input to a media management system; and

automatically obtain one or more targeted advertisements relevant to the media.

20. The tangible program storage device according to claim 19, wherein to automatically obtain further comprises utilizing the information necessary for identification to obtain one or more targeted advertisements relevant to the media.