User Characteristic Influenced Search Results
First Claim
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1. A computer-implemented method for targeted distribution of advertising content of a sponsor to a first set of mobile communication facilities, wherein each of the mobile communication facilities of the first set includes one or more characteristics absent from a second set of mobile communication facilities, the method comprising the steps of:
- (a) presenting information corresponding to the one or more characteristics to the sponsor;
(b) receiving a selection of the one or more characteristics from the sponsor;
(c) receiving the advertising content from the sponsor; and
(d) transmitting the advertising content to each of the mobile communication facilities of the first set, whereby the advertising content is presented to the users on displays of the respective mobile communication facilities of the first set.
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Abstract
Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.
185 Citations
15 Claims
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1. A computer-implemented method for targeted distribution of advertising content of a sponsor to a first set of mobile communication facilities, wherein each of the mobile communication facilities of the first set includes one or more characteristics absent from a second set of mobile communication facilities, the method comprising the steps of:
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(a) presenting information corresponding to the one or more characteristics to the sponsor; (b) receiving a selection of the one or more characteristics from the sponsor; (c) receiving the advertising content from the sponsor; and (d) transmitting the advertising content to each of the mobile communication facilities of the first set, whereby the advertising content is presented to the users on displays of the respective mobile communication facilities of the first set. - View Dependent Claims (2, 3)
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4. A computer-implemented method for targeted distribution of advertising content of a sponsor to a first and second mobile communication facility, wherein the first mobile communication facility has a first rendering capability associated therewith and the second mobile communication facility has a second rendering capability associate therewith, wherein the first rendering capability is different from the second rendering capability, the method comprising the steps of:
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(a) transmitting the first and second rendering capabilities to the sponsor; (b) receiving from the sponsor a first and second advertising content formatted to be compatible with the first rendering capability and the second rendering capability, respectively; and (c) transmitting the first and second advertising content to the first and second mobile communication facility, respectively, whereby the first and second advertising content is presented to a user on a display of the respective first and second mobile communication facility. - View Dependent Claims (5, 6, 7, 8)
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9. A computer-implemented method for targeted distribution of a first or second advertising content of a first and second sponsor, respectively, to a first set of mobile communication facilities, wherein each of the mobile communication facilities of the first set includes rendering capabilities compatible with presentation of the first or second advertising content, wherein each of the first and second advertising content has a price associated therewith from the first and second sponsor, respectively, wherein a second set of mobile communication facilities includes rendering capabilities incompatible with presentation of the first or second advertising content, the method comprising the steps of:
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(a) receiving a bid from the first sponsor, wherein the bid includes a financial consideration offered for distribution of the first advertising content to the first set of mobile communication facilities; (b) receiving a bid from the second sponsor, wherein the bid includes a financial consideration offered for distribution of the second advertising content to the first set of mobile communication facilities; and (c) distributing the first advertising content to the first set of mobile communication facilities based upon a determination that revenue generated by the first sponsor is greater than the amount of the second sponsor. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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Specification