Selecting Format for Content Distribution

• US 20100138553A1
• Filed: 03/11/2009
• Published: 06/03/2010
• Est. Priority Date: 12/01/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Yuan, Jian, Zamir, Oren E.
• Granted Patent: US 9,100,223 B2
• Time in Patent Office: Days
• US Class Current: 709/230
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: H04L 12/66 Arrangements for connecting between networks having differing types of switching systems, e.g. gateways

Abstract

Among other disclosed subject matter, a computer-implemented method for performing a content distribution associated with a format includes performing analysis of an information collection reflecting network activities by a user, the network activities occurring in response to earlier content distributions to the user. The method includes selecting a format for a content distribution to be made to the user, the format being selected based on the analysis. The method includes performing the content distribution to the user using the selected format.

Claims

1. A computer-implemented method for performing a content distribution associated with a format, the method comprising:

performing analysis of an information collection reflecting network activities by a user, the network activities occurring in response to earlier content distributions to the user;

selecting a format for a content distribution to be made to the user, the format being selected based on the analysis; and

performing the content distribution to the user using the selected format.

2. The computer-implemented method of claim 1, wherein performing the analysis comprises:

determining a first number of content portions that have been presented in the earlier content distributions;

determining a second number of events included in the network activities where the user has selected at least one of the content portions; and

comparing the first number with the second number.

3. The computer-implemented method of claim 1, wherein performing the analysis comprises:

identifying any of the earlier content distributions that had a certain format characteristic, wherein the format is selected based on the analysis of how frequently the network activities occurred regarding the earlier content distributions that had the format characteristic.

4. The computer-implemented method of claim 3, wherein performing the analysis further comprises:

determining a frequency with which the network activities occurred regarding content portions having the format characteristic of being associated with a specific color.

5. The computer-implemented method of claim 3, wherein performing the analysis further comprises:

determining a frequency with which the network activities occurred regarding content portions having the format characteristic of being associated with a specific size.

6. The computer-implemented method of claim 3, wherein performing the analysis further comprises:

determining a frequency with which the network activities occurred regarding content portions having the format characteristic of being associated with a specific layout.

7. The computer-implemented method of claim 3, wherein performing the analysis further comprises:

determining a frequency with which the network activities occurred regarding content portions having the format characteristic of being associated with a specific shape.

8. The computer-implemented method of claim 3, wherein performing the analysis further comprises:

determining a frequency with which the network activities occurred regarding content portions having the format characteristic of being associated with a specific placement on a user interface visible to the user.

9. The computer-implemented method of claim 1, wherein performing the analysis comprises:

identifying any of the earlier content distributions that was formulated in a certain language, wherein a language for the content distribution is selected based on the analysis of how frequently the network activities occurred regarding the earlier content distributions that were formulated in the language.

10. The computer-implemented method of claim 1, wherein selecting the format comprises:

determining whether at a time when the content distribution is to be made the user is associated with a selection tendency.

11. The computer-implemented method of claim 10, wherein performing the analysis comprises:

identifying at least a first time period characterized by the user being associated with the selection tendency regarding selecting the earlier content distributions, and a second time period characterized by the user not being associated with the selection tendency; and

wherein selecting the format comprises determining whether the network activities during a most recent predetermined amount of time resemble those of the first time period more than the second time period.

12. The computer-implemented method of claim 10, wherein the determination indicates that the user is associated with the selection tendency, and wherein selecting the format comprises:

selecting multiple content portions to be included in the content distribution, wherein the multiple content portions are configured so that the user can select any of the multiple content portions.

13. The computer-implemented method of claim 1, wherein selecting the format comprises:

adding a highlight to a content portion to be included in the content distribution.

14. The computer-implemented method of claim 1, further comprising:

identifying, using the information collection, at least a first geographical region of multiple geographical regions from which content has been distributed to the user, the first geographical region identified as being associated with a higher frequency of selection by the user than others of the multiple geographical regions;

selecting content from the first geographical region to be included in the content distribution.

15. The computer-implemented method of claim 1, wherein the content distribution involves advertising, the method further comprising:

identifying an area of a user interface as being devoted to advertisement content and available to display the content distribution to the user;

selecting non-advertisement content relating to a topic of the page; and

placing the non-advertisement content in the area in the content distribution in lieu of the advertising content.

16. The computer-implemented method of claim 15, wherein the topic of the page relates to a product and the non-advertisement content relates to a review of the product.

17. The computer-implemented method of claim 15, wherein the advertisement content is provided by an advertisement distributor and wherein the non-advertisement content is selected to be provided by a third party entity.

18. The computer-implemented method of claim 15, further comprising:

in subsequent content distributions to the user, changing a content selection for the area from the non-advertisement content toward advertisement-related content.

19. The computer-implemented method of claim 18, further comprising:

monitoring at least one of the subsequent content distributions to determine whether a user tendency to select content in the area is changing.

20. The computer-implemented method of claim 1, wherein the selection of format takes into account a predetermined user preference among at least two content formats.

21. A computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform a method for performing a content distribution associated with a format, the method comprising:

performing analysis of an information collection reflecting network activities by a user, the network activities occurring in response to earlier content distributions to the user;

selecting a format for a content distribution to be made to the user, the format selected based on the analysis; and

performing the content distribution to the user with the content having the format.