Media Processing Engine and Ad-Per-View

• US 20100145794A1
• Filed: 06/22/2009
• Published: 06/10/2010
• Est. Priority Date: 10/21/1999
• Status: Active Application

• Current Assignee: Equilibrium
• Original Assignee: Equilibrium
• Inventors: Barger, Sean Barnes, Johnson, Steve, Brown, Trent, Destremps, Jerry, Pochron, David
• Application Number:
  US12/489,308
• Publication Number:
  US 20100145794A1
• Time in Patent Office: Days
• US Class Current: 705/14.450
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0254 based on statistics

Abstract

A scaleable server-based, on-demand media processing engine automates the production and delivery of media. A digital processing engine automatically transcodes a plurality of media files having different formats into a composite media file.

Claims

1. A system for automatically assembling and delivering composite media comprising:

a processor;

a memory;

a network interface;

an content ingestor module for ingesting original content and advertisement content;

a browser-based advertiser access point for creating an advertisement campaign, wherein the providers of advertisement content specify campaign details comprising target demographics for their advertisement content, thus defining targeted advertisement content;

an integration module for integrating interactive tools into the original content, and creating an original asset with a media delivery tools, wherein the media delivery tools accept information from an end-user;

a browser-based end-user access point for providing access to the original asset with a media delivery tools, wherein the end-user requests delivery of composite media through entry of media delivery options and demographic information through the media delivery bar, wherein the media delivery options define the requirements for composite media;

a media processing module including;

an edit decision module for defining a composite media asset including at least one piece of original content and at least one piece of targeted advertisement content, wherein the demographic information defining the targeted advertisement content matches the user entered demographic information; and

a digital funneling engine for automatically transcoding the at least one piece of original content and the at least one piece of targeted advertisement content as it is ingested, resulting in output media having the requirements of the requested composite media; and

a media delivery module for delivering the output media according to the delivery options specified by the end-user.

2. The system for automatically assembling composite media according to claim 1, wherein the content ingestor module is coupled to a media source selected from among:

content stored in a database, broadcasted digital media, web-streaming digital media, video on demand content, compact disc player, digital video disc players, high definition digital video disc players, blue-ray disc players, MP3 players, personal data assistant (PDA) devices, Iphone™

devices, smartphones, and hard drives storing digital content.

3. The system for automatically assembling composite media according to claim 1, wherein the browser-based advertiser access point for creating an advertisement campaign further comprises interactive tools for creating a campaign.

4. The system for automatically assembling composite media according to claim 1, wherein the demographic information comprises information selected from among a group consisting of:

age, sex, location, familial information, socioeconomic status, language spoke, employment information, consumer activities, shopping habits, recreation activities, and political affiliation.

5. The system for automatically assembling composite media according to claim 1, wherein the entry of delivery options occurs by specifying a type of mobile device the end-user wants output media delivered to, and an electronic delivery address.

6. The system for automatically assembling composite media according to claim 1, wherein the delivery of output media comprises delivering the actual output media file.

7. The system for automatically assembling composite media according to claim 1, wherein the delivery of output media comprises delivering an executable hyperlink to an end-user via an electronic message, and wherein the user is directed to a browser-based access point containing the output media upon executing said hyperlink.

8. The system for automatically assembling composite media according to claim 1, wherein said browser-based advertiser access point comprises interactive tools for tracking metrics relating to said advertisement content.

9. A computer-implemented method for automatically assembling and delivering composite media comprising:

ingesting original content and advertisement content from a plurality of media sources;

creating an advertisement campaign using a browser-based advertiser access point, wherein said browser-based advertiser access point allows providers of advertisement content to specify campaign details including target demographics for their advertisement content, thus defining targeted advertisement content;

integrating interactive tools into the original content, creating an original asset with a media delivery tools, wherein the media delivery tools accept information from an end-user;

providing access to the original asset with a media delivery tools using a browser-based end-user access point, wherein said browser-based end-user access point enables an end-user the ability to request delivery of composite media through entry of media delivery options and demographic information through the media delivery tools, wherein the media delivery options define the requirements for composite media;

defining a composite media asset comprising at least one piece of original content and at least one piece of targeted advertisement content, wherein the demographic information defining the targeted advertisement content matches the user entered demographic information;

automatically transcoding the at least one piece of original content and the at least one piece of targeted advertisement content as it is ingested, resulting in output media having the requirements of the requested composite media; and

delivering the output media according to the delivery options specified by the end-user.

10. The method claim 9, wherein ingesting original content and advertisement content from a plurality of media sources comprises ingesting content from sources selected from among a group consisting of:

content stored in a database, broadcasted digital media, web-streaming digital media, video on demand content, compact disc player, digital video disc players, high definition digital video disc players, blue-ray disc players, MP3 players, personal data assistant (PDA) devices, Iphone™

devices, smartphones, and hard drives storing digital content.

11. The method claim 9, wherein delivering output media comprises delivering the actual output media file.

12. The method claim 9, wherein delivering output media comprises delivering an executable hyperlink to an end-user via an electronic message, wherein the user is directed to a browser-based access point containing the output media upon executing said hyperlink.

13. The method claim 9, further comprising storing a copy of the composite media in a server-based database.

14. The method of claim 9, further comprising providing said a browser-based advertiser access with comprises interactive tools for tracking metrics relating to said advertisement content.

15. The method claim 9, wherein the step of automatically transcoding the at least one piece of original content and the at least one piece of targeted advertisement content as it is ingested further comprises:

normalizing at least one of the at least one piece of original content and the at least one piece of targeted advertisement.

16. The method claim 9, wherein the at least one piece of original content and the at least one piece of targeted advertisement are defined by a native frame slot format, and wherein the step of automatically transcoding the at least one piece of original content and the at least one piece of targeted advertisement content as it is ingested further comprises:

sequentially ordering the at least one piece of original content and the at least one piece of targeted advertisement in their native frame slot format, thus defining said composite media asset;

converting the composite media asset from a native frame slot format to a timescale format based on a synchronized clock.

17. The method claim 16, wherein the step of automatically transcoding the at least one piece of original content and the at least one piece of targeted advertisement content as it is ingested further comprises:

defining output frame slots based on the delivery options selected by the end-user, wherein the output frame slots are synchronized to said synchronized clock;

comparing said composite media asset'"'"'s timescale format to the output frame slots;

identifying frames from the composite media asset that correspond in time with the output frame slots, forming identified frames; and

adding said identified frames to said frame slots sequentially, thus defining said output media.

18. The method claim 17, further comprising:

sequentially overlaying audio components of said at least one piece of original content and the at least one piece of targeted advertisement content over said composite media asset; and

transcoding said audio components based on said synchronized clock, thus defining an audio component of said output media.

19. A computer-implemented method of automatically transcoding a plurality of media files comprising:

sequentially ordering a first media file in a frame slot format and a second media file in a frame slot format, thereby defining a composite media asset;

converting the composite media asset from said native frame slot format to a timescale format based on a synchronized clock;

defining output frame slots based on delivery options selected by an end-user, wherein the output frame slots are synchronized to said synchronized clock;

comparing said composite media asset'"'"'s timescale format to the output frame slots;

identifying frames from the composite media asset that correspond in time with the output frame slots, forming identified frames;

adding said identified frames to said frame slots sequentially, thus defining an output media.

20. The method claim 20, further comprising:

sequentially overlaying audio components of said first media file and said second media file over said composite media asset; and

transcoding said audio components based on said synchronized clock, thus defining an audio component of said output media.