METHOD AND APPARATUS FOR PROVIDING ADVERTISING SERVICE
First Claim
1. An advertising service providing method via a server providing advertising services, the method comprising:
- determining and providing a number of persons waiting for participating in an advertisement, the persons of a mind to execute a task associated with the advertisement, to an advertiser before providing the advertisement;
receiving an advertisement request from the advertiser;
determining a target number of persons participating in an advertisement requested by the advertiser, the target number desired by the advertiser, with the determined number of persons waiting for participating in the advertisement;
calculating an advertising cost and a total amount of winning/prize money to be provided to an advertisement participant in proportion to the determined target number of persons participating in the advertisement;
providing the advertisement of the advertiser and the task associated with the advertisement to the persons waiting for participating in the advertisement;
receiving a result of executing the task associated with the advertisement from the persons waiting for participating in the advertisement;
checking a number of persons executing the task associated with the advertisement and comparing the number with the determined target number of persons participating in the advertisement; and
determining prizewinners among the persons executing the task associated with the advertisement according to a basis determined by one of an administrator and the advertiser and providing the determined winning/prize money to the prizewinners when a number of persons actually participating in the advertisement reaches the determined target number of persons participating in the advertisement and providing an amount of money less than the determined total amount of winning/prize money when the number of persons actually participating in the advertisement is less than the determined target number.
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Accused Products
Abstract
There is provided an advertising service providing method and apparatus capable of reducing a load of an advertising cost on an advertiser and increasing participation in an advertisement when providing advertising services via a wired or wireless communication network and a broadcasting network, the method including: collecting persons waiting for participating in an advertisement, determining a number of the persons, receiving a request of an advertiser for inserting an advertisement, determining a target number of advertisement participants and a target class with respect to the requested advertisement within a range of the persons, calculating an advertising cost and a total amount of winning/prize money in proportion to the determined target number of advertisement participants, providing the advertisement to the persons, the providing the advertisement is finished when a number of persons participating in the provided advertisement reaches the determined target number of advertisement participants, determining a prizewinner from the advertisement participants, and providing the determined total amount of winning/prize money to the prizewinner.
37 Citations
47 Claims
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1. An advertising service providing method via a server providing advertising services, the method comprising:
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determining and providing a number of persons waiting for participating in an advertisement, the persons of a mind to execute a task associated with the advertisement, to an advertiser before providing the advertisement; receiving an advertisement request from the advertiser; determining a target number of persons participating in an advertisement requested by the advertiser, the target number desired by the advertiser, with the determined number of persons waiting for participating in the advertisement; calculating an advertising cost and a total amount of winning/prize money to be provided to an advertisement participant in proportion to the determined target number of persons participating in the advertisement; providing the advertisement of the advertiser and the task associated with the advertisement to the persons waiting for participating in the advertisement; receiving a result of executing the task associated with the advertisement from the persons waiting for participating in the advertisement; checking a number of persons executing the task associated with the advertisement and comparing the number with the determined target number of persons participating in the advertisement; and determining prizewinners among the persons executing the task associated with the advertisement according to a basis determined by one of an administrator and the advertiser and providing the determined winning/prize money to the prizewinners when a number of persons actually participating in the advertisement reaches the determined target number of persons participating in the advertisement and providing an amount of money less than the determined total amount of winning/prize money when the number of persons actually participating in the advertisement is less than the determined target number. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An advertising service providing method via a server providing advertising services, the method comprising:
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receiving an advertisement request from an advertiser; determining an advertising period of an advertisement requested by the advertiser; determining a target number of persons participating in the advertisement requested by the advertiser, the target number desired by the advertiser; calculating an advertising cost and a total amount of winning/prize money to be provided to an advertisement participant in proportion to the determined target number of persons participating in the advertisement; providing the advertisement of the advertiser and a task associated with the advertisement to a plurality of unspecified users; receiving a result of executing the task from an advertisement participant checking the provided advertisement and executing the task associated with the advertisement; checking and comparing a number of the advertisement participants executing the task associated with the advertisement with the determined target number of persons participating in the advertisement; checking whether the advertising period has passed; and
determining prizewinners among the advertisement participants according to a basis determined by one of an administrator and the advertiser and providing the determined total amount of winning/prize money to the prizewinners when a number of persons actually participating in the advertisement reaches the determined target number of the advertisement participants before the advertising period has passed but providing an amount of money less than the determined winning/prize money depending on a ratio of a present number of the advertisement participants to the target number of the advertisement participants when the advertising period has passed. - View Dependent Claims (8, 9, 12, 13)
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10-11. -11. (canceled)
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14-22. -22. (canceled)
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23. An advertising service providing method comprising:
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determining a number of advertisement participants by an advertiser requesting an advertisement; calculating a virtual total amount by multiplying the determined target number of advertisement participants by a advertisement unit price for one person; determining an advertising cost to be less than the calculated virtual total amount and calculating a winning/prize money to be provided to an advertisement participants executing a task associated with the advertisement within a range of the determined advertising cost or less;
providing the advertisement and the task associated with the advertisement to a plurality of unspecified persons;receiving a result of executing the task from an advertisement participants executing the task associated with the provided advertisement; checking whether a number of the advertisement participants executing the task reaches the determined target number of advertisement participants; and determining prizewinners from the advertisement participants executing the task according to a basis determined by one of an administrator and the advertiser and providing the determined total amount of winning/prize money to the prizewinners when a number of the advertisement participants executing the task reaches the determined target number of the advertisement participants as a result of the checking. - View Dependent Claims (24, 26)
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25. (canceled)
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27-31. -31. (canceled)
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32. A method for providing an advertising service by operating a server interacting with terminals of many persons to provide advertisement contents to each of the terminals of the persons, the method comprising the steps of;
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communicating an information between the server and an advertiser to determine a target number of participants in advertisement with respect to a number of persons that are expected to watch the advertisement contents to be advertised; providing the advertisement contents and a task associated with the advertisement contents to the terminals of the persons, the advertisement contents being what the advertiser wants to advertise; receiving results of execution of the task associated with the advertisement contents from the terminals of the persons for comparing the target number of the participants in advertisement with a number of persons having executed the task; and after the comparing, determining prizewinners among the persons having executed the task associated with the advertisement contents when a number of persons actually participated in the advertisement reaches the target number of the participants in advertisement. - View Dependent Claims (33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
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Specification