Automated Media Delivery System

• US 20100153495A1
• Filed: 02/26/2010
• Published: 06/17/2010
• Est. Priority Date: 10/21/1999
• Status: Active Grant

• Current Assignee: Equil IP Holdings LLC (Automated Media Processing Solutions, Inc.)
• Original Assignee: Equilibrium
• Inventors: Johnson, Steve, Butler, Matt, Brown, Trent, BARGER, Sean, Destremps, Jerry, Pochron, David
• Granted Patent: US 8,495,242 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 16/40 of multimedia data, e.g. slideshows comprising image and additional audio data retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70
• CPC Class Codes: G06F 16/44 Browsing; Visualisation therefor
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06F 40/151 Transformation
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

An automatic graphics delivery system that operates in parallel with an existing Web site infrastructure is provided. The system streamlines the post-production process by automating the production of media through content generation procedures controlled by proprietary tags placed by an author within URLs embedded within Web documents.

Claims

1. A computer program product comprising one or more computer-readable media having thereon computer-executable instructions that, when executed by one or more processors of a computing system, causes the computing system to perform a method for dynamically transcoding media content to be presented on a client presentation system, the method comprising:

an act of receiving a request for media content to be delivered to a client presentation system;

after receiving the request, an act of identifying transcoding parameters to be applied to the requested media content prior to delivery to the client presentation system;

an act of transcoding the requested media content in accordance with the identified transcoding parameters;

an act of causing the transcoded media content to be delivered to the client presentation system; and

an act of caching the transcoded media content.

2. A computer program product in accordance with claim 1, wherein the one or more computer-readable media are physical memory and/or storage media.

3. A computer program product in accordance with claim 2, wherein the act of receiving a request for media content is performed by receiving the request over the Internet.

4. A computer program product in accordance with claim 2, wherein the client presentation system is a first client presentation system, the method further comprising:

an act of receiving a request for the media content to be delivered to a second client presentation system;

an act of determining that the transcoding parameters to be applied to the requested media content prior to delivery to the second client presentation system are the same as the transcoding parameters that were applied to the requested media content prior to delivery to the first client presentation system; and

an act of delivering the cached transcoded media content, rather than separately transcoding the requested media content again for the second client presentation system.

5. A computer program product in accordance with claim 2, wherein the requested media content is video media.

6. A computer program product in accordance with claim 2, wherein the identified transcoding parameters includes at least video size parameters.

7. A computer program product in accordance with claim 2, wherein the method further comprises:

prior to the act of transcoding, an act of determining that a transcoded representation of the requested media content transcoded using the identified transcoding parameters does not already exist.

8. A computer program product in accordance with claim 2, wherein the act of identifying transcoding parameters comprises an act of selecting a transcoding profile from a set of pre-existing transcoding profiles.

9. A computer program product in accordance with claim 2, wherein the act of identifying transcoding parameters comprises:

an act of reading one or more transcoding parameters from the request; and

an act of identifying the one or more transcoding, parameters from the request as being the identified transcoding parameters to be applied.

10. A computer program product in accordance with claim 2, wherein the act of act of transcoding the requested media content in accordance with the identified transcoding parameters comprises:

an act of selecting a pre-existing base transcoded version of the requested media content that has been transcoded in accordance with only a portion of the identified transcoding parameters; and

an act of incrementally performing further transcoding of the pre-existing base transcoded version in accordance with a remaining portion of the identified transcoding parameters.

11. A method for accessing dynamically transcoding media content, the method comprising:

an act of receiving a request for media content to be delivered to a client presentation system for media content;

after receiving the request, an act of identifying transcoding parameters to be applied to the requested media content prior to delivery to the client presentation system;

an act of determining that the transcoding parameters to be applied to the requested media content prior to delivery to the client presentation system are the same as transcoding parameters that are being applied to the requested media content prior to delivery to another client presentation system; and

an act of delivering the transcoded media content to both client presentation systems concurrently.