×

Methods, Systems, and Products for Targeting Advertisements

  • US 20100191601A1
  • Filed: 07/24/2009
  • Published: 07/29/2010
  • Est. Priority Date: 12/14/2001
  • Status: Active Grant
First Claim
Patent Images

1. A method for targeting an advertisement, comprising:

  • receiving clickstream data describing at least subscriber actions;

    receiving content information describing what content is available;

    receiving a criterion for determining which subscribers should receive a targeted advertisement;

    merging the clickstream data with the content information to generate data describing at least one event timeline; and

    targeting at least one subscriber to receive the advertisement when the data describing the at least one event timeline matches the at least one criterion.

View all claims
  • 8 Assignments
Timeline View
Assignment View
    ×
    ×