ADVERTISING TRIGGERS BASED ON INTERNET TRENDS
First Claim
Patent Images
1. A computer-implemented method for presenting an ad, the method comprising:
- receiving from an advertiser a predetermined level of online interest in a specified topic;
determining whether a current level of online interest meets or exceeds the predetermined level; and
selectively presenting the ad based on the determination.
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Accused Products
Abstract
Among other things, a computer-implemented method for presenting an ad. The method includes receiving from an advertiser a predetermined level of online interest in a specified topic. The method further includes determining whether a current level of online interest meets or exceeds the predetermined level, and selectively presenting the ad based on the determination.
55 Citations
21 Claims
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1. A computer-implemented method for presenting an ad, the method comprising:
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receiving from an advertiser a predetermined level of online interest in a specified topic; determining whether a current level of online interest meets or exceeds the predetermined level; and selectively presenting the ad based on the determination. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A server for scheduling an ad, the server comprising:
a computerized electronic device configured to; receive from an advertiser a predetermined level of online interest in a specified topic; determine whether a current level of online interest meets or exceeds the predetermined level; and selectively schedule the ad based on the determination.
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20. A computer-implemented method for bidding for unsold ad spots, the method comprising:
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establishing a predetermined level of online interest in a specified topic; receiving from a broker a notification of an unsold ad spot; determining whether a current level of online interest meets or exceeds the predetermined level; and selectively bidding for the received unsold ad spot based on to the determination.
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21. A computerized electronic device configured to:
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establish a predetermined level of online interest in a specified topic; receive from a broker a notification of an unsold ad spot; determine whether a current level of online interest meets or exceeds the predetermined level; and selectively bid for the received unsold ad spot based on to the determination.
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Specification