Adaptive Rendering Of A Webpage On An Electronic Display Device

• US 20100199195A1
• Filed: 03/18/2009
• Published: 08/05/2010
• Est. Priority Date: 02/04/2009
• Status: Active Grant

• Current Assignee: Jataayu Software Limited
• Original Assignee: Jataayu Software Limited
• Inventors: Sambandam, Kavitha, Carounanidy, Kumar
• Granted Patent: US 9,111,007 B2
• Time in Patent Office: Days
• US Class Current: 715/760
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces

Abstract

Disclosed herein is a method and system for rendering a web page on an electronic display device in a visual presentation format based on preferences of a user. An embedded browser application is provided on the electronic display device. The embedded browser application identifies alterable display attributes of elements on the web page and presents display options corresponding to the identified display attributes to the user. The user selects the presented display options based on preferences of the user. The embedded browser application modifies the identified display attributes of the web page elements by applying adaptive rendering rules on the identified display attributes. The embedded browser application creates the visual presentation format by incorporating the modified display attributes of the web page elements. The embedded browser application renders the web page adaptively on the electronic display device in the created visual presentation format.

Claims

1. A method of adaptive rendering of a web page on an electronic display device in a visual presentation format based on preferences of a user, comprising the steps of:

providing an embedded browser application on said electronic display device;

identifying a plurality of alterable display attributes of a plurality of elements on said web page by said embedded browser application, wherein said alterable display attributes control visual aspects of said web page elements;

presenting a plurality of display options corresponding to each of said identified display attributes to said user by the embedded browser application, wherein the user selects one or more of said presented display options based on said preferences of the user;

modifying the identified display attributes of the web page elements by the embedded browser application based on said selection of the user by applying at least one of a plurality of adaptive rendering rules on at least one of said identified display attributes;

creating said visual presentation format by the embedded browser application by incorporating said modified display attributes of the web page elements; and

rendering the web page adaptively on the electronic display device in said created visual presentation format by the embedded browser application, wherein said adaptively rendered web page comprises the web page elements with the modified display attributes;

whereby the web page is adaptively rendered on the electronic display device in the visual presentation format based on the preferences of the user.

2. The method of claim 1, further comprising the step of selecting the presented display options by the user to modify the identified display attributes of the web page elements of the adaptively rendered web page.

3. The method of claim 1, wherein the embedded browser application captures the visual presentation format of the adaptively rendered web page for intelligently rendering a plurality of web pages on the electronic display device in the visual presentation format captured by the embedded browser application.

4. The method of claim 1, wherein the embedded browser application captures said display options repeatedly selected by the user over a period of time for intelligently rendering the web page on the electronic display device in the visual presentation format, wherein the visual presentation format is created by modifying the identified display attributes of the web page elements based on said captured display options.

5. The method of claim 1, wherein the web page is adaptively rendered on the electronic display device in a plurality of visual presentation formats based on the preferences of the user.

6. The method of claim 1, further comprising the step of storing user information and the preferences of the user on the electronic display device, wherein said user information comprises geographical location of the user, user interaction patterns on the embedded browser application, and user demographics, and wherein said stored preferences of the user comprise the presented display options selected by the user over a period of time, the visual presentation format of the adaptively rendered web page, and said modifications to the identified display attributes.

7. The method of claim 6, wherein a plurality of web pages are adaptively rendered on the electronic display device in the visual presentation format based on said stored user information and said stored preferences of the user.

8. The method of claim 1, wherein said step of rendering of the web page adaptively is based on predefined capabilities of the electronic display device, wherein said predefined capabilities of the electronic display device comprise display size of the electronic display device and memory of the electronic display device.

9. The method of claim 1, wherein said steps of identifying the alterable display attributes and presenting said display options are performed on a remote computing device, wherein the embedded browser application creates the visual presentation format by modifying the alterable display attributes obtained from said remote computing device based on the selection of display options by the user, and renders the web page adaptively on the electronic display device.

10. The method of claim 1, further comprising the step of defining a plurality of display attributes by an expert based on predetermined criteria, wherein said predetermined criteria are geographical location of the user, user demographics, market trends, type of the electronic display device, and technology used in the electronic display device.

11. The method of claim 10, further comprising the step of presenting a plurality of display options to the user corresponding to each of said defined display attributes.

12. A system for adaptive rendering of a web page on an electronic display device in a visual presentation format based on preferences of a user, comprising:

an embedded browser application, comprising;

a graphical user interface for displaying said web page comprising a plurality of elements of the web page on said electronic display device;

an attribute identification module for identifying a plurality of alterable display attributes of a plurality of elements on the web page;

an option presentation module for presenting a plurality of display options corresponding to each of said identified display attributes to said user on said graphical user interface, wherein the user selects one or more of said presented display options on the graphical user interface;

an adaptive rule engine for applying at least one of a plurality of adaptive rendering rules on at least one of said identified display attributes based on said selected display options;

an attribute modification module for modifying the identified display attributes of the web page elements based on said applied adaptive rendering rules;

a format creation module for creating said visual presentation format by incorporating said modified display attributes of the web page elements; and

a rendering module for rendering the web page adaptively on the electronic display device in said created visual presentation format.

13. The system of claim 12, wherein said rendering module adaptively renders the web page on the electronic display device in a plurality of visual presentation formats based on said preferences of the user.

14. The system of claim 12, wherein said embedded browser application further comprises a storage module for storing user information and said preferences of the user on the electronic display device, wherein said user information comprises geographical location of the user, user interaction patterns on the embedded browser application, and user demographics, and wherein said stored preferences of the user comprise the presented display options selected by the user over a period of time, the visual presentation format of the adaptively rendered web page, and said modifications to the identified display attributes.

15. The system of claim 14, wherein the rendering module adaptively renders a plurality of web pages on the electronic display device in the visual presentation format based on said stored user information and said stored preferences of the user.

16. The system of claim 12, wherein said rendering module adaptively renders the web page on the electronic display device based on predefined capabilities of the electronic display device, wherein said predefined capabilities of the electronic display device comprise display size of the electronic display device and memory of the electronic display device.

17. The system of claim 12, wherein said embedded browser application further comprises a capture module for capturing the display options repeatedly selected by the user over a period of time.

18. The system of claim 17, wherein the rendering module intelligently renders the web page on the electronic display device in the visual presentation format based on the preferences of the user, wherein the format creation module creates the visual presentation format by incorporating the modifications made by the attribute modification module to the identified display attributes of the web page elements based on said captured display options.

19. The system of claim 12, wherein said embedded browser application further comprises an attribute definition module for enabling an expert to define a plurality of display attributes based on predetermined criteria, wherein said predetermined criteria are geographical location of the user, user demographics, market trends, type of the electronic display device, and technology used in the electronic display device.

20. The system of claim 19, wherein the option presentation module presents a plurality of display options to the user corresponding to each of said defined display attributes.

21. A computer program product comprising computer executable instructions embodied in a computer-readable medium, wherein said computer program product comprises:

a first computer parsable program code for identifying a plurality of alterable display attributes of a plurality of elements on a web page;

a second computer parsable program code for presenting a plurality of display options corresponding to each of said identified display attributes to a user, wherein said user selects one or more of said presented display options based on said preferences of the user;

a third computer parsable program code for applying at least one of a plurality of adaptive rendering rules on at least one of the identified display attributes based on said selected display options;

a fourth computer parsable program code for modifying the identified display attributes of said web page elements based said applied adaptive rendering rules;

a fifth computer parsable program code for creating a visual presentation format by incorporating said modified display attributes of the web page elements; and

a sixth computer parsable program code for rendering of said web page adaptively on said electronic display device in said created visual presentation format.

22. The computer program product of claim 21, further comprising a seventh computer parsable program code for capturing said display options repeatedly selected by the user over a period of time.

23. The computer program product of claim 22, further comprising an eighth computer parsable program code for intelligently rendering the web page on the electronic display device in the visual presentation format, wherein the visual presentation format is created by modifying the identified display attributes based on said captured display options.