INCENTIVE MARKETING WITH A CONTEXT-ENRICHED MESSAGE

• US 20100205061A1
• Filed: 03/09/2010
• Published: 08/12/2010
• Est. Priority Date: 09/21/2005
• Status: Active Grant

• Current Assignee: Buckyball Mobile, Inc.
• Original Assignee: Buckyball Mobile, Inc.
• Inventors: Karmarkar, Amit
• Granted Patent: US 8,472,985 B2
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04M 1/7243 with interactive means for internal management of messages
• CPC Class Codes: H04M 1/72454 according to context-related or environment-related conditions
• CPC Class Codes: H04M 1/72457 according to geographic location
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 4/185 by embedding added-value information into content, e.g. geo-tagging
• CPC Class Codes: H04W 8/22 Processing or transfer of terminal data, e.g. status or physical capabilities

Abstract

Disclosed are a system, method, and article of manufacture of incentive marketing with a context-enriched message. In one embodiment, a message is generated with a computing device. A context of the computing device pertaining to a message component is determined. A context data derived from the context is linked with the message component. An ad message related to at least one of the context of the computing device and the message component is provided. The ad message may be associated with the message. The message and the ad message may be communicated to a recipient computing device. The ad message and the message may be rendered with a user interface.

Claims

1. A method comprising:

providing a message generated with a computing device;

determining a context of the computing device pertaining to a message component;

linking a context data derived from the context with the message component; and

providing an ad message related to at least one of the context of the computing device and the message component.

2. The method of claim 1 further comprising:

associating the ad message with the message.

3. The method of claim 1, wherein the computing device is a mobile device.

4. The method of claim 3 further comprising:

rendering the ad message and the message with a user interface.

5. The method of claim 3 further comprising:

determining whether a recipient mobile device rendered the ad message with the user interface.

6. The method of claim 5 further comprising:

determining whether the recipient mobile device of the message accessed the ad message via a hyperlink embedded within a display element of the message.

7. The method of claim 5 further comprising:

awarding a credit to an account associated with the mobile device used to generate the message if the recipient mobile device accessed the ad message.

8. The method of claim 3, wherein the context-data comprises a global positioning system (GPS) location data of an entity that awards the credit.

9. The method of claim 3, wherein the message is a multimedia messaging service (MMS) message.

10. The method of claim 2 further comprising communicating the message and the ad message to the recipient computing device.

11. A computer readable medium comprising computer executable instructions adapted to perform the method of claim 1.

12. A computer-implemented method comprising:

parsing a message with a server;

obtaining a context data pertaining to an clement of the message;

associating the context data with the element of the message; and

obtaining an announcement pertaining to at least one of the context data and the element of the message.

13. The computer-implemented method of claim 12, wherein the message is at least one of a short messaging service (SMS) message and a multimedia messaging service (MMS) message.

14. The computer-implemented method of claim 12 further comprising:

associating the announcement with the element of the message.

15. The computer-implemented method of claim 12 further comprising:

delivering the message, the context data and the announcement to a receiving computing device.

16. The computer-implemented method of claim 15, wherein the announcement comprises an advertisement provided by a third party.

17. The computer-implemented method of claim 16, wherein the third-party provides a credit-based system that awards a credit to an account associated with a computer used to generate the message if the advertisement is presented with the receiving mobile device.

18. The computer-implemented method of claim of 12, wherein the context data is obtained from a sensor of a mobile device that generated the message.

19. A computerized system comprising:

a context manager component that determines a mobile-device context;

a message manager component that determines a meaning of an message element pertaining to the mobile-device context; and

an incentive-marketing component that provides an advertisement and links the advertisement to the message element according to the mobile-device context.

20. The computerized system of claim 19, wherein the message is a multimedia message.

21. The computerized system of claim 19, wherein the message manager component configures a message comprising the message and the advertisement.

22. The computerized system of claim 19, wherein the mobile-device context comprises at least one of a physical context, an application context and a temporal context.

23. The computerized system of claim 19, wherein the incentive-marketing component determines whether a receiving mobile device displayed the advertisement.

24. The computerized system of claim 20, wherein, an incentive-marketing component provides a credit to a user of a sending mobile device if the receiving mobile device displayed the advertisement.

25. The computerized system of claim 19, wherein the incentive-marketing component determines the advertisement based on at least one of the meaning of the message element and the context of at least one of the sending mobile device and the receiving mobile device.

26. The computerized system of claim 19, wherein the context manager component links the mobile-device context with the message.

27. A computer-implemented method comprising linking an advertisement with a message according to a mobile-device context.

28. The computer-implemented method of claim 27 further comprising:

generating at least one data packet comprising the linkage of the advertisement with the message.