Image-Based Advertisement Platform

• US 20100208997A1
• Filed: 02/16/2009
• Published: 08/19/2010
• Est. Priority Date: 02/16/2009
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Liu, Dechao, Jiang, Wei, Xie, Xing, Scott, Matthew R., Tien, Jonathan
• Application Number:
  US12/371,640
• Publication Number:
  US 20100208997A1
• Time in Patent Office: Days
• US Class Current: 382/195
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Described is an image centric advertisement platform and technology in which input images are matched to advertisements based on actual visible content (e.g., corresponding to features) within the image. Advertisers upload and bid on advertiser-provided images that correspond to advertisements. When an input image is received, such as a result of user interaction with web content or transmission of the image by a user, (e.g., via MMS), the image is matched to an advertiser images, such as via feature-based image matching. An index based upon the features may be used for efficiently locating the advertisement or advertisements. Also described is a tool for advertisers to use in creating a new scene based upon an uploaded image, or for adding the uploaded image to an existing scene.

Claims

1. In a computing environment, a method comprising, receiving an input image, matching at least part of the input image against maintained image-related data to locate a relevant advertisement that applies to the input image, and outputting the relevant advertisement.

2. The method of claim 1 wherein receiving the input image comprises receiving data indicative of user interaction with web content.

3. The method of claim 1 wherein receiving the input image comprises receiving the image as part of a communication from a user.

4. The method of claim 1 wherein matching at least part of the input image comprises processing the image into features.

5. The method of claim 1 wherein matching at least part of the input image comprises processing the image into features, and using the features to access an index by which the advertisements are located.

6. The method of claim 1 wherein matching at least part of the input image comprises matching a region of interest within the image to the image-related data.

7. The method of claim 6 wherein matching the region of interest comprises obtaining region-based weight information that associates different weighting information with different regions.

8. In a computing environment, a system comprising, an advertisement platform service that obtains an input image, the advertisement platform service configured with a matching mechanism that locates an advertisement that matches the input image, and the advertisement platform returning the advertisement.

9. The system of claim 8 wherein the advertisement platform service includes a feature extractor that extracts features from the input image, and a mechanism that locates the advertisement based upon the features.

10. The system of claim 8 further comprising an application server coupled for communication with the advertisement platform service, the advertisement platform service obtaining the input image from the application server and returning the advertisement to the application server.

11. The system of claim 8 wherein the advertisement platform service includes an advertiser image upload component coupled to a feature extractor component that extracts features from the advertiser image for use in matching with features of input images.

12. The system of claim 11 wherein the advertisement platform service includes a feature extractor that extracts features from the input image and a feature extractor component that extracts features from advertiser images, the features of the input image used to access an index that is based upon the features of the advertiser images to locate the advertisement that matches the input image.

13. The system of claim 11 wherein the advertisement platform service includes a feature data store that contains features extracted from advertiser images, an image/scene data store that contains images and scenes provided by advertisers, and means for adding to and deleting features from the feature data store and images and scenes from the image/scene data store.

14. The system of claim 11 further comprising a scene adding mechanism coupled to the advertisement platform server, the scene adding tool including means for adding an advertiser image to an existing scene, or using an advertiser image to create a new scene.

15. The system of claim 14 wherein the scene adding mechanism includes means for associating related information with the new scene, or modifying related information associated with an existing scene, the related information including a name, a location, a link, or data related to a region of interest, or any combination of a name, a location, a link, or data related to a region of interest.

16. One or more computer-readable media having computer-executable instructions, which when executed perform steps, comprising:

maintaining data corresponding to advertiser images;

obtaining an input image;

extracting features of the input image; and

using the features of the input image to locate an advertisement based upon the maintained data that corresponds to the advertiser images.

17. The one or more computer-readable media of claim 16 wherein using the features of the input image to locate the advertisement comprises accessing an index that relates features to advertisements.

18. The one or more computer-readable media of claim 17 having further computer-executable instructions comprising creating the index based upon features extracted from the advertiser images.

19. The one or more computer-readable media of claim 17 having further computer-executable instructions comprising processing an uploaded advertiser image for inclusion in the maintained data, including data corresponding to the uploaded advertiser image in an existing scene, or creating a new scene based upon the uploaded advertiser image.

20. The one or more computer-readable media of claim 17 having further computer-executable instructions comprising processing an uploaded advertiser image for inclusion in the maintained data, including extracting features of the uploaded image.