SYSTEM AND METHOD FOR CONTEXTUAL ADVERTISING BASED ON STATUS MESSAGES

• US 20100228582A1
• Filed: 03/06/2009
• Published: 09/09/2010
• Est. Priority Date: 03/06/2009
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: King, Simon P., Davis, Marc Eliot, Nair, Rahul, Burgener, Carrie, Paretti, Christopher T.
• Application Number:
  US12/399,669
• Publication Number:
  US 20100228582A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A system and method for contextual advertising based on status messages. A plurality of status messages sent to a user via at least one socially aware messaging service are retrieved where the user is a member of the socially aware messaging service, has defined at least one social contact on the service, and where each of status messages was sent to the user by one of the user'"'"'s social contacts. The status messages are analyzed to determine the user'"'"'s status update context, where the user'"'"'s status update context comprises a set of social, topical, spatial and temporal data present in the messages. The user'"'"'s status update context is matched to targeted advertisements. The user'"'"'s status update context is matched to the targeting criteria of targeted advertisements. Matched advertisements are transmitted to the user.

Claims

1. A method comprising the steps of:

retrieving, over a network, a plurality of status messages sent to a user via at least one status update service, wherein the user is a member of the at least one status update service and has defined at least one social contact on the at least one status update service, and wherein each of the plurality of status messages was sent to the user by one of the at least one social contacts;

analyzing the plurality of status messages, using at least one computing device, to determine the user'"'"'s status update context, wherein the user'"'"'s status update context comprises a set of social, topical, spatial and temporal data present in the plurality of status messages;

matching the user'"'"'s status update context, using the at least one computing device, to at least one targeted advertisement stored on a computer-readable medium; and

transmitting the at least one targeted advertisement, over the network, to the user.

2. The method of claim 1 wherein the at least one targeted advertisement additionally comprises a fee that is assessed to the advertiser when a user interface event related to the at least one targeted advertisement occurs, the method comprises the additional steps of:

receiving, over the network, a notification that the user interface event related to the at least one targeted advertisement has occurred; and

charging the fee to advertiser, using at least one computing device.

3. The method of claim 1, wherein the plurality of status messages additionally comprises status messages sent by the user, via the at least one status update service, to at least one of the user'"'"'s social contacts.

4. The method of claim 1 wherein each targeted advertisement comprises an identification of an advertiser, at least one advertisement, and a targeting profile comprising at least one targeting criteria, wherein the user'"'"'s status update context matches targeting criteria associated with at least one targeted advertisement.

5. The method of claim 3,

wherein the social data in the user'"'"'s status update context comprises data relating to the strength and type of relationships between the user and at least one social contact which sent each of the plurality of status messages to the user;

wherein the topical data in the user'"'"'s status update context comprises data related to topics which are discussed in the plurality of status messages;

wherein the temporal data in the user'"'"'s status update context comprises data relating to dates and times in the plurality of status messages; and

wherein the spatial data in the user'"'"'s status update context comprises data relating to physical locations in the plurality of status messages.

6. The method of claim 5 wherein the strength of the relationship between the user and the at least one social contact is determined by a definition of the relationship maintained by the user on the at least one social networking site.

7. The method of claim 5 wherein the strength of the relationship between the user and the at least one social contact is determined by the frequency of messages between the user and the at least one social contact.

8. The method of claim 5 wherein the strength of the relationship between the user and the at least one social contact is determined by the similarity of topical data in status messages sent by the user and by the at least one social contact.

9. The method of claim 4 wherein the at least one targeting criteria is selected from the list:

social targeting criteria, targeting criteria, temporal targeting criteria, and spatial targeting criteria.

10. The method of claim 4 wherein the at least one targeting criteria comprise at least one social targeting criteria, at least one topical targeting criteria, at least one temporal targeting criteria, and at least one spatial target criteria.

11. The method of claim 9 wherein the at least one targeting criteria comprises at least one data frequency criteria, wherein the at least one data frequency criteria specifies a threshold number of the plurality of status messages that must relate to a specific social targeting criteria, topical targeting criteria, temporal targeting criteria, or spatial targeting criteria.

12. The method of claim 9 wherein the at least one targeting criteria comprises at least one data distribution criteria, wherein the at least one data distribution criteria specifies that a specific social targeting criteria, topical targeting criteria, temporal targeting criteria, or spatial targeting criteria must appear in a threshold number of the plurality of messages from at least two of the at least one social contacts.

13. The method of claim 9 wherein the at least one targeting criteria comprises at least one data distribution criteria, wherein the at least one data distribution criteria specifies that a specific social targeting criteria, topical targeting criteria, temporal targeting criteria, or spatial targeting criteria must appear in a threshold number of the plurality of messages from at least two of at least one social networking sites.

14. The method of claim 1 wherein the at least one targeted advertisements are displayed to the user on a display device when the user logs on to the at least one status update service.

15. The method of claim 1 wherein the at least one targeted advertisements are sent to the user using emails, instant messages or SMS.

16. The method of claim 1 wherein the at least one targeted advertisement further comprises an identification of at least one of the user'"'"'s at least one social contacts, wherein the at least one targeted advertisement was matched to the user'"'"'s status update context due to at least one of the plurality of status messages which was sent to the user by the user'"'"'s at least one social contact.

17. The method of claim 16 comprising the additional step of:

forwarding the at least one targeted advertisement, over the network, to the at least one of the user'"'"'s at least one social contacts.

18. A system comprising:

a message retrieval module that retrieves, over a network, a plurality of status messages sent to a user via at least one status update service, wherein the user is a member of the at least one status update service and has defined at least one social contact on the at least one status update service, and wherein each of the plurality of status messages was sent to the user by one of the at least one social contacts

a message analysis module that analyzes the plurality of status messages retrieved by the message retrieval module to determine the user'"'"'s status update context, wherein the user'"'"'s status update context comprises a set of social, topical, spatial and temporal data present in the plurality of status messages;

an advertisement matching module that matches the user'"'"'s status update context determined by the message analysis module to at least one targeted advertisements stored on a computer-readable medium; and

an advertisement transmission module that transmits the at least one targeted advertisement, over the network, to the user.

19. The system of claim 18 wherein the at least one targeted advertisement additionally comprises a fee that is assessed to the advertiser when a user interface event related to the at least one targeted advertisement occurs, the system additionally comprising:

an advertising revenue module that receives, over the network, a notification that the user interface event related to the at least one targeted advertisement has occurred and charges the fee to advertiser.

20. The system of claim 18 wherein the plurality of status messages additionally comprise status messages sent by the user, via the at least one social networking website, to at least one of the user'"'"'s social contacts.

21. The system of claim 18 wherein each targeted advertisement comprises an identification of an advertiser, at least one advertisement, and a targeting profile comprising at least one targeting criteria, wherein the user'"'"'s status update context matches targeting criteria associated with at least one targeted advertisement;

22. The system of claim 20,

wherein the social data in the user'"'"'s status update context comprises data relating to the strength and type of relationships between the user and at least one social contact which sent each of the plurality of status messages to the user;

wherein the topical data in the user'"'"'s status update context comprises data related to topics which are discussed in the plurality of status messages;

wherein the temporal data in the user'"'"'s status update context comprises data relating to dates and times in the plurality of status messages; and

wherein the spatial data in the user'"'"'s status update context comprises data relating to physical locations in the plurality of status messages.

23. The system of claim 22 wherein the strength of the relationship between the user and the at least one social contact is determined by the message analysis module using a definition of the relationship maintained by the user on the at least one social networking site.

24. A computer-readable medium having computer-executable instructions for a method comprising the steps of:

retrieving, over a network, a plurality of status messages sent to a user via at least one status update service, wherein the user is a member of the at least one status update service and has defined at least one social contact on the at least one status update service, and wherein each of the plurality of status messages was sent to the user by one of the at least one social contacts;

analyzing the plurality of status messages, using at least one computing device, to determine the user'"'"'s status update context, wherein the user'"'"'s user'"'"'s status update context comprises a set of social, topical, spatial and temporal data present in the plurality of status messages;

matching the user'"'"'s status update context, using the at least one computing device, to at least one targeted advertisement stored on a computer-readable medium;

transmitting the at least one targeted advertisement, over the network, to the user.

25. The computer-readable medium of claim 24 wherein the at least one targeted advertisement additionally comprises a fee that is assessed to the advertiser when a user interface event related to the at least one targeted advertisement occurs, the computer-readable medium comprises the additional steps of:

receiving, over the network, a notification that the user interface event related to the at least one targeted advertisement has occurred; and

charging the fee to advertiser, using at least one computing device.

26. The computer-readable medium of claim 24 wherein the plurality of status messages additionally comprises status messages sent by the user, via the at least one social networking website, to at least one of the user'"'"'s social contacts.

27. The computer-readable medium of claim 24 wherein each targeted advertisement comprises an identification of an advertiser, at least one advertisement, and a targeting profile comprising at least one targeting criteria, wherein the user'"'"'s status update context matches targeting criteria associated with at least one targeted advertisement.

28. The computer-readable medium of claim 26,

wherein the social data in the user'"'"'s status update context comprises data relating to the strength and type of relationships between the user and at least one social contact which sent each of the plurality of status messages to the user;

wherein the topical data in the user'"'"'s status update context comprises data related to topics which are discussed in the plurality of status messages;

wherein the temporal data in the user'"'"'s status update context comprises data relating to dates and times in the plurality of status messages; and

wherein the spatial data in the user'"'"'s status update context comprises data relating to physical locations in the plurality of status messages.

29. The computer-readable medium of claim 28 wherein the strength of the relationship between the user and the at least one social contact is determined by a definition of the relationship maintained by the user on the at least one social networking site.

30. The computer-readable medium of claim 28 wherein the strength of the relationship between the user and the at least one social contact is determined by the frequency of messages between the user and the at least one social contact.

31. The computer-readable medium of claim 28 wherein the strength of the relationship between the user and the at least one social contact is determined by the similarity of topical data in status messages sent by the user and by the at least one social contact.

32. The computer-readable medium of claim 27 wherein the at least one targeting criteria is selected from the list:

social targeting criteria, targeting criteria, temporal targeting criteria, and spatial targeting criteria.

33. The computer-readable medium of claim 27 wherein the at least one targeting criteria comprise at least one social targeting criteria, at least one topical targeting criteria, at least one temporal targeting criteria, and at least one spatial target criteria.

34. The computer-readable medium of claim 24 wherein the at least one targeted advertisement further comprises an identification of at least one of the user'"'"'s at least one social contacts, wherein the at least one targeted advertisement was matched to the user'"'"'s status update context due to at least one of the plurality of status messages which was sent to the user by the user'"'"'s at least one social contact.

35. The computer-readable medium of claim 34 comprising the additional step of:

forwarding the at least one targeted advertisement, over the network, to the at least one of the user'"'"'s at least one social contacts.