DEVICE TRANSACTION MODEL AND SERVICES BASED ON DIRECTIONAL INFORMATION OF DEVICE

• US 20100228612A1
• Filed: 03/09/2009
• Published: 09/09/2010
• Est. Priority Date: 03/09/2009
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Novik, Lev, Khosravy, Moe
• Application Number:
  US12/400,087
• Publication Number:
  US 20100228612A1
• Time in Patent Office: Days
• US Class Current: 705/14.400
• CPC Class Codes: G01C 21/20 Instruments for performing navigational calculations G01C21/24, G01C21/26 take precedence
• CPC Class Codes: G01C 21/3664 Details of the user input interface, e.g. buttons, knobs or sliders, including those provided on a touch screen; remote controllers; input using gestures
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

With the addition of directional information in the environment, a variety of service(s) can be provided on top of user identification or interaction with specific object(s) of interest. For instance, when a user points at a particular item at a particular location or place, this creates an opportunity, e.g., an advertising opportunity, for anyone having an interest in that particular item to communicate with the user regarding that item or related items at a point in time when the user'"'"'s focus is on the particular item. User context for the interaction can also be taken into account to supplement the provision of one or more interactive direction based services.

Claims

1. A portable electronic device, comprising:

a positional component for receiving position information as a function of a location of the portable electronic device; and

at least one processor configured to process the position information to determine at least one identifier of at least one three-dimensional (3-D) space associated with the location of the portable electronic device and to request content based on intent information determined for the portable electronic device and the at least one identifier.

2. The device of claim 1, further comprising:

a directional component that outputs direction information as a function of an orientation of the portable electronic device.

3. The device of claim 2, wherein the at least one processor is configured to determine a subset of items of interest relative to candidate items of interest within the at least one 3-D space as a function of at least the positional information and the direction information.

4. The device of claim 3, wherein the at least one processor is configured to request the content based on a selection of an item of interest and the at least one identifier.

5. The device of claim 3, wherein the at least one processor is configured to request the content based on a scan of an encoding associated with an item of interest and the at least one identifier.

6. The device of claim 3, wherein the at least one processor is configured to request the content based on a keyword received as input by the device and the at least one identifier.

7. The device of claim 1, wherein the at least one processor is further configured to request the content based on the intent information and the at least one identifier from at least one network service.

8. The device of claim 1, wherein the at least one processor is further configured to receive a content package based on the request for the content from the at least one network service.

9. The device of claim 8, further comprising:

at least one of a display for displaying graphical content from the content package or a speaker for rendering audio content from the content package.

10. The device of claim 1, wherein the at least one processor is further configured to receive a content package based on the request for the content from the at least one network service.

11. The device of claim 1, wherein the at least one processor automatically requests the content upon receiving the intent information and the at least one identifier.

12. The device of claim 1, wherein the directional component is a digital compass that outputs the direction information.

13. A method, comprising:

determining at least one place in which a portable device is located based on location information determined for the device, the location information representing a position of the device;

interacting with at least one item of interest in the at least one place;

requesting a price comparison for the at least one item of interest in the at least one place from a network service including requesting based on the at least one place; and

receiving results of the request for the price comparison modified as a function of the at least one place.

14. The method of claim 13, wherein the receiving includes receiving results including at least one additional or modified price added or modified based on the at least one place.

15. The method of claim 13, wherein the receiving includes receiving results adhering to at least one price matching rule set for the at least one place.

16. The method of claim 13, wherein the interacting includes a scanning of at least one bar code associated with the at least one item of interest.

17. The method of claim 13, wherein the interacting includes identifying the at least one item of interest with at least one keyword.

18. The method of claim 13, wherein the interacting includes orientating the device toward the at least one item of interest and determining direction information associated with the orientation of the device.

19. The method of claim 13, wherein the interacting includes pointing the device in a direction defining a pointing line generally towards items of interest in the at least one place and determining a set of candidate items of interest as a subset of items of interest that substantially intersect with the pointing line.

20. A method, comprising:

receiving positional information measured by a device as a function of a location of the device;

determining at least one identifier of at least one retail establishment associated with the positional information; and

based on the at least one identifier, transmitting customized content associated with a brand of the at least one retail establishment to the device for display.