Method and System For Behavioral Classification

• US 20100228629A1
• Filed: 01/27/2010
• Published: 09/09/2010
• Est. Priority Date: 01/29/2009
• Status: Active Grant

• Current Assignee: Zeta Global Corp. (Zeta Global Holdings Corp.)
• Original Assignee: Collective Media Incorporated
• Inventors: Roehrl, Armin, Grace, Brenden, Harrison, Paul, Fulton, Hal, Oliphant, James
• Granted Patent: US 8,326,688 B2
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A plurality of pages viewed by a communications network user (e.g., an Internet user) are classified as pertaining to one of a plurality of topics. A count of each of the pages viewed by the communications network user for each of the topics is tracked, as is a recency with which each of the pages viewed by the communications network user was viewed for each of the topics. The communications network user is characterized as belonging to one or more behavioral segments based on the count and the recency. Advertisements are served to the communications network user based on at least advertising targeting parameters and the characterization.

Claims

1. A system comprising:

one or more processors configured to classify each of a plurality of pages viewed by a communications network user as pertaining to one of a plurality of topics;

to track a count of each of the pages viewed by the communications network user for each of the topics;

to track a recency with which each of the pages viewed by the communications network user was viewed for each of the topics; and

to characterize the communications network user as belonging to one or more behavioral segments based on the count and the recency;

wherein one or more advertising servers are configured to serve one or more advertisements to the communications network user based on at least advertising targeting parameters and the characterization; and

wherein the one or more processors and the one or more advertising servers are in communication over the communications network.

2. A computer-implemented method, wherein at least one processor is communicatively coupled to memory that stores at least one program and the at least one program, when executed by the at least one processor, causes the at least one processor to perform the method comprising:

classifying each of a plurality of pages viewed by a communications network user as pertaining to one of a plurality of topics; and

tracking a count of each of the pages viewed by the communications network user for each of the topics;

tracking a recency with which each of the pages viewed by the communications network user was viewed for each of the topics; and

characterizing the communications network user as belonging to one or more behavioral segments based on the count and the recency;

wherein one or more advertisements are served to the communications network user, by one or more advertising servers, based on at least advertising targeting parameters and the characterization, and

wherein the at least one processor and the one or more advertising servers are in communication over the communications network.

3. A computer-readable storage medium having stored thereon instructions which, when executed by a processor, cause the processor to perform a method comprising:

classifying each of a plurality of pages viewed by a communications network user as pertaining to one of a plurality of topics; and

tracking a count of each of the pages viewed by the communications network user for each of the topics;

tracking a recency with which each of the pages viewed by the communications network user was viewed for each of the topics; and

characterizing the communications network user as belonging to one or more behavioral segments based on the count and the recency;

wherein one or more advertisements are served to the communications network user, by one or more advertising servers, based on at least advertising targeting parameters and the characterization.