MARKET IDENTIFICATION SYSTEM

• US 20100235221A1
• Filed: 03/12/2009
• Published: 09/16/2010
• Est. Priority Date: 03/12/2009
• Status: Active Grant

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: Naelon, Ashley Thomas
• Granted Patent: US 8,386,502 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Embodiments of the present invention provide a method and system for providing a marketing identification system by enabling creating an entry for customer data in a way that allows searching of customer attributes, querying the customer data, retrieving data in response to the query, de-identifying and aggregating the retrieved data, and displaying the de-identified and aggregated data in a way that identifies the available market as defined by the query. The invention can be implemented via a stand-alone computing system or such a system interconnected with other platforms or data stores by a network, such as a corporate intranet, a local area network, or the internet.

Claims

1. A computerized method of providing a market identification system (MIS), comprising:

creating an entry for customer data in a data processing system, wherein storage of the customer data enables searching of customer attributes included in the customer data;

receiving, using a central processing unit (CPU), a query for searching the customer data;

retrieving data, in the data processing system, in response to the query;

de-identifying and aggregating the retrieved data using the CPU in the data processing system;

displaying, using the CPU, the de-identified and aggregated data in a way that identifies the available market as defined by the query.

2. The method of claim 1, wherein the customer is an individual person or a business.

3. The method of claim 1, wherein the query comprises attributes selected from a menu.

4. The method of claim 3, wherein the attributes include age, gender, income level, bank account information, loan information, marital status, number of children, birth dates of children, education level, profession, institution from which degree was obtained, geographic location, hobbies and language.

5. The method of claim 3, wherein the attributes include geographic location(s), type of business, number of employees, number of customers, and types of accounts with the financial institution.

6. The method of claim 1, wherein de-identifying the retrieved data comprises removing, using the CPU, private information so that data cannot be associated with a particular customer.

7. The method of claim 1, further comprising providing, using the CPU, market information as a number of potential customers.

8. The method of claim 1, further comprising providing, using the CPU, market information as a number of potential customers within a defined geographic region.

9. The method of claim 1, further comprising aggregating, using the CPU, the data for each specific attribute.

10. The method of claim 9, further comprising assigning, using the CPU, a weighted valued to each attribute.

11. The method of claim 1, wherein the MIS is accessible via the internet.

12. The method of claim 11, wherein all communications between the MIS and a user occur via the internet using internet tools including web pages and email.

13. The method of claim 9, wherein access to the MIS is limited due to a secure environment.

14. A computer readable medium having stored thereon a computer program code, the computer program code including instructions which, when executed by a processor, cause the processor to perform the method comprising:

creating an entry for customer data in a data processing system, wherein storage of the customer data enables searching of customer attributes included in the customer data;

receiving, using the processor, a query for searching the customer data;

retrieving data, in the data processing system, in response to the query;

de-identifying and aggregating the retrieved data using the processor in the data processing system;

displaying, using the processor, the de-identified and aggregated data in a way that identifies the available market as defined by the query.

15. The computer readable medium of claim 14, wherein the customer is an individual person or a business.

16. The computer readable medium of claim 14, wherein the query comprises attributes selected from a menu.

17. The computer readable medium of claim 16, wherein the attributes include age, gender, income level, bank account information, loan information, marital status, number of children, birth dates of children, education level, profession, institution from which degree was obtained, geographic location, hobbies and language.

18. The computer readable medium of claim 16, wherein the attributes include geographic location(s), type of business, number of employees, number of customers, and types of accounts with the financial institution.

19. The computer readable medium of claim 14, wherein de-identifying the retrieved data comprises removing, using the CPU, private information so that data cannot be associated with a particular customer.

20. The computer readable medium of claim 14, further comprising providing, using the CPU, market information as a number of potential customers.

21. The computer readable medium of claim 14, further comprising providing, using the CPU, market information as a number of potential customers within a defined geographic region.

22. The computer readable medium of claim 14, further comprising aggregating, using the CPU, the data for each specific attribute.

23. The computer readable medium of claim 22, further comprising assigning, using the CPU, a weighted valued to each attribute.

24. The computer readable medium of claim 14, wherein the MIS is accessible via the internet.

25. The computer readable medium of claim 24, wherein all communications between the MIS and a user occur via the internet using internet tools including web pages and email.

26. The computer readable medium of claim 24, wherein access to the MIS is limited due to a secure environment.

27. A system of providing a marketing identification system (MIS), the system comprising:

an instruction execution platform operable for at least one MIS, wherein the MIS enables creating an entry for customer data, querying the customer data, retrieving data in response to the query, de-identifying and aggregating the retrieved data, and displaying the de-identified and aggregated data in a way that identifies the available market as defined by the query; and

a data set comprising customer data, attributes data, and de-identified and aggregated data.

28. The system of claim 27, wherein the attributes data comprises a weighted value assigned to each attribute.