Registering Media For Configurable Advertising

• US 20100235238A1
• Filed: 03/14/2009
• Published: 09/16/2010
• Est. Priority Date: 03/14/2009
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Gupta, Ashish, Masterson, Mark, Tschumper, Brian, Vaddadi, Phani JR., Vaidyanathan, Shankar
• Granted Patent: US 8,370,198 B2
• Time in Patent Office: Days
• US Class Current: 705/14.560
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration

Abstract

A method for registering a media for configurable advertising is described herein. Advertising policies from a publisher of the media may be received at a video advertising platform. A request from the publisher to register the media for advertising may be received at a video advertising platform. The request may have media metadata. A media manifest may be generated at the video advertising platform. The media manifest may be based on the media metadata and the advertising policies. The media manifest may be configured to be received by a media player. The media player may play the media with one or more advertisements as specified by the media manifest.

Claims

1. A method for registering a media for advertising, comprising:

receiving, at a video advertising platform, one or more advertising policies from a publisher of the media;

receiving, at the video advertising platform, a request from the publisher to register the media for advertising, the request having media metadata; and

generating, at the video advertising platform, a media manifest based on the media metadata and the advertising policies, the media manifest being configured to be received by a media player that plays the media with one or more advertisements as specified by the media manifest.

2. The method of claim 1, further comprising providing an interface to the publisher to enable the publisher to update the advertising policies and the media metadata.

3. The method of claim 2, wherein the interface is a web service application programming interface.

4. The method of claim 2, further comprising:

receiving an update request from the publisher via the interface, wherein the update request comprises new advertising policies;

generating updated advertising policies based on the new advertising policies; and

re-generating the media manifest based on the media metadata and the updated advertising policies.

5. The method of claim 1, wherein the media metadata comprise:

a title of the media, a participant in the media, a producer of the media, a time length of the media, a release date of the media, an age-based rating of the media or combinations thereof.

6. The method of claim 1, wherein the ad policies comprise:

an ad duration, an ad-program ratio, an ad type, a maximum number of one or more ad positions, a maximum number of ads for each of the ad positions, a pre-roll enablement, a post-roll enablement, a click-to-continue option, an ad skip threshold or combinations thereof.

7. The method of claim 6, wherein the ad duration specifies a length of the one or more advertisements;

the ad-program ratio specifies a ratio between a length of the media and the ad duration;

the ad type specifies whether the one or more advertisements are a linear ad type, a non-linear ad type, a pre-roll ad type, or a post-roll ad type;

the maximum number of the ad positions specifies a limit on a number of times, during a playback of the media, that the one or more advertisements are shown;

the pre-roll enablement specifies whether the one or more advertisements are shown before the playback;

the post-roll enablement specifies whether the one or more advertisements are shown after the playback;

the click-to-continue option specifies whether a user is allowed to continue the playback without completion of the one or more advertisements; and

the ad skip threshold specifies either a number of times that the user is allowed to skip the one or more advertisements during the playback, or a duration of the one or more advertisements that is shown before the user uses the click-to-continue option.

8. The method of claim 7, wherein the linear ad type indicates that the one or more advertisements are shown while the playback is paused, and the playback is resumed when the one or more advertisements ends.

9. The method of claim 7, wherein the non-linear ad type indicates that the one or more advertisements are shown during the playback.

10. The method of claim 7, wherein the pre-roll ad type indicates that the one or more advertisements are shown before the playback.

11. The method of claim 7, wherein the post-roll ad type indicates that the one or more advertisements are shown after the playback.

12. The method of claim 6, wherein the ad positions specify one or more times during a playback when the one or more advertisements are shown.

13. The method of claim 6, wherein the media manifest specifies at least one of the ad positions.

14. The method of claim 6, wherein the media manifest specifies at least one uniform resource locator from which the one or more advertisements are obtained.

15. The method of claim 6, wherein the media manifest specifies the ad type of the one or more advertisements.

16. The method of claim 6, wherein the media manifest specifies whether the click-to-continue option is available for a user.

17. A computer-readable storage medium, comprising program instructions executable by a computer processor to:

receive, at a video advertising platform, advertising policies from a publisher of a media;

receive, at the video advertising platform, a request from the publisher to register the media for advertising, the request having media metadata; and

generate, at the video advertising platform, a media manifest based on the media metadata and the advertising policies, wherein the media manifest is configured to be received by a media player that plays the media with one or more advertisements as specified by the media manifest, and wherein the media manifest specifies how and when the one or more advertisements are shown during a playback of the media.

18. The computer-readable storage medium of claim 17, wherein the media manifest specifies how and when the one or more advertisements are shown by:

specifying at least one uniform resource locator from which the one or more advertisements are obtained;

specifying a position within the media when the one or more advertisements are shown; and

specifying a time during the playback when the one or more advertisements are shown.

19. A computer system, comprising:

a processor; and

a memory comprising program instructions executable by the processor to;

receive, at a video advertising platform, advertising policies from a publisher of a media;

receive, at the video advertising platform, a request from the publisher to register the media for advertising, the request having media metadata;

generate, at the video advertising platform, a media manifest based on the media metadata and the advertising policies, wherein the media manifest is configured to be received by a media player that plays the media with one or more advertisements as specified by the media manifest;

provide a web service application programming interface (API) to the publisher that enables the publisher to update the advertising policies and the media metadata;

receive an update request having a new advertising policy from the publisher via the web service API;

generate updated advertising policies based on the new advertising policy; and

re-generate the media manifest based on the media metadata and the updated advertising policies.

20. The system of claim 19, wherein the media manifest specifies how and when one or more advertisements are shown during a playback of the media.