METHOD AND APPARATUS FOR ASSOCIATING ADVERTISING WITH COMPUTER ENABLED MAPS

• US 20100241689A1
• Filed: 03/19/2009
• Published: 09/23/2010
• Est. Priority Date: 03/19/2009
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Davis, Marc E., Athsani, Athellina, Higgins, Christopher W., Paretti, Christopher T.
• Application Number:
  US12/407,690
• Publication Number:
  US 20100241689A1
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G01C 21/3682 output of POI information on a road map G01C21/3614, G01C21/3685 take precedence
• CPC Class Codes: G09B 29/007 using computer methods

Abstract

An interactive system and method based on the Internet and intended for advertising distribution uses collectively authored (user generated) content and maps that are interactive. The maps are personalized with the user generated content and with targeted advertising units and transmitted to a user. This provides an interactive user experience in terms of both the advertising and content generated by other users relating to an advertiser offer, but having the personalized aspect, making it more effective as advertising.

Claims

1. A method performed by a computing apparatus of providing information associated with a map displayed by a computing apparatus, comprising the acts of:

a processor providing a plurality of objects from an associated memory, each object being associated with a location on the displayed map;

the processor accepting user selection of a particular map location; and

the processor retrieving from the memory and displaying on the map at least one of the objects associated with the particular map location;

wherein the objects are interactive.

2. The method of claim 1, wherein the objects include a link to a document or a website.

3. The method of claim 1, wherein the objects each include a graphical image or video or audio.

4. The method of claim 1, wherein the displaying includes displaying a plurality of objects for the particular location.

5. The method of claim 1, wherein the objects include user generated content and advertising content.

6. The method of claim 1, wherein the objects include advertising content.

7. The method of claim 1, wherein the map is provided from a first server and the objects are provided from a second server remote from the first server.

8. The method of claim 1, wherein the objects are map tags.

9. The method of claim 1, further comprising the act of providing a temporal parameter associated with at least one of the objects.

10. The method of claim 1, wherein the interactivity includes at least one of zooming, traversing, shifting, change in size, moving, combining with an advertisement, and linking to a website.

11. The method of claim 1, wherein the objects are associated with map locations by keywords.

12. A computer readable medium storing computer code for carrying out the method of claim 1.

13. The method of claim 1, wherein the method is performed by a computing apparatus programmed to be a special purpose machine pursuant to instructions from program software.

14. Apparatus for providing information associated with a displayed map, comprising:

a first server storing a plurality of maps and having a port connectable to a network; and

a second server storing a plurality of objects, each associated with a location on the displayed map and wherein the second server is coupled to the first server, and wherein the objects are interactive;

wherein the first and second servers, responsive to a user selection of a particular map location, provide over the network the displayed map with at least one of the objects associated with the particular map location.

15. The apparatus of claim 14, wherein the objects include a link to a document or a website.

16. The apparatus of claim 14, wherein the objects each include a graphical image or video or audio.

17. The apparatus of claim 14, wherein the displayed map includes a plurality of objects for the particular location.

18. The apparatus of claim 14, wherein the objects include user generated content and advertising content.

19. The apparatus of claim 14, wherein the objects include advertising content.

20. The apparatus of claim 14, wherein the second server is remote from the first server.

21. The apparatus of claim 14, wherein the objects are map tags.

22. The apparatus of claim 14, wherein a temporal parameter is associated with at least one of the objects.

23. The apparatus of claim 14, wherein the interactivity of the objects includes at least one of zooming, traversing, shifting, change in size, moving, combining with an advertisement, and linking to a website.

24. The apparatus of claim 14, wherein the objects are associated with map locations by keywords.