SYSTEM AND METHOD FOR SELECTING ADVERTISEMENTS

• US 20100242063A1
• Filed: 06/03/2010
• Published: 09/23/2010
• Est. Priority Date: 02/25/2000
• Status: Active Grant

• Current Assignee: Interval Licensing LLC
• Original Assignee: Vulcan Patents LLC
• Inventors: Freiberger, Paul, Covell, Michele M., Tomasi, Annarosa, Miller, Gavin, Johnson, Bonnie, Ngo, Tom, Slaney, Malcolm, Saunders, Steven E.
• Granted Patent: US 8,185,923 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/234327 by decomposing into layers, e.g. base layer and one or more enhancement layers
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/42202 environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/4415 using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning cryptography using biological data H04L9/3231; authentication in networks using biometric H04L63/0861
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4621 : Controlling the complexity of the content stream or additional data, e.g. lowering the resolution or bit-rate of the video stream for a mobile client with a small screen arrangements for using the results of monitoring on user's side in broadcast systems H04H60/65; flow control in packet networks H04L47/10
• CPC Class Codes: H04N 21/466 : Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/47205 : for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/4722 : for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4755 : for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 : Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4781 : Games
• CPC Class Codes: H04N 21/6582 : Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/445 : for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 7/163 : by receiver means only
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.

Claims

1. A computer-implemented method of displaying an interactive advertisement to a viewer via a television, wherein the television is connected to a set-top box, and wherein the set-top box is configured to receive input from the viewer via a user input device, the method comprising:

receiving at the set-top box an advertisement, wherein the received advertisement relates to at least one product offered by a particular advertiser,

wherein the at least one product has multiple features,

wherein different features of the at least one product are emphasized to different viewers based on personal information or preferences associated with the viewer, and

wherein the personal information or preferences are obtained without providing a sequence of input prompts related to product attributes;

requesting an action from the viewer during display of the advertisement;

receiving the requested action from the viewer during display of the advertisement,

wherein the received action includes personal information or preferences associated with the viewer, and

wherein at least a portion of the personal information or preferences is input by the viewer to the set-top box via the user input device;

creating an interactive advertisement,

wherein the interactive advertisement emphasizes certain features of the at least one product based on the personal information or preferences associated with the viewer,

wherein the interactive advertisement is created by modifying the received advertisement based on the received action, and

wherein modifying comprises combining the personal information or preferences associated with the viewer with the received advertisement;

displaying the interactive advertisement to the viewer via the television; and

transmitting to a remote data collection site an indication of the displayed interactive advertisement and an indication of one or more demographic statistics associated with the viewer, while omitting from the transmission to the remote data collection site any personally identifiable information associated with the viewer,

wherein the personally identifiable information includes the personal information or preferences associated with the viewer.

2. The method of claim 1 wherein requesting the action from the viewer comprises displaying a question on the television, wherein the received action includes an answer to the question, and wherein the answer to the question is input by the viewer to the set-top box via the user input device.

3. The method of claim 1 wherein the personal information associated with the viewer comprises an image of the viewer, and wherein creating the interactive advertisement includes inserting the image of the viewer into the received advertisement.

4. The method of claim 1 wherein the personal information associated with the viewer is a name of the viewer.

5. The method of claim 1 wherein requesting the action from the viewer comprises displaying an interactive game to the viewer, wherein the received action includes interaction by the viewer with the interactive game, and wherein the interaction by the viewer is performed via the user input device.

6. The method of claim 1 wherein requesting the action from the viewer comprises requesting the viewer to input a personal profile via the user input device, wherein the received action comprises the requested personal profile, and wherein the requested personal profile is input by the viewer to the set-top box via the user input device.

7. The method of claim 6 wherein creating the interactive advertisement includes modifying the received advertisement based on the personal profile input by the viewer.

8. The method of claim 1 wherein requesting the action from the viewer comprises displaying an interactive video catalog to the viewer, wherein the received action comprises interaction by the viewer with a product displayed in the interactive video catalog, and wherein the interaction by the viewer is performed via the user input device.

9. A system for displaying an interactive advertisement to a viewer via a television, the television connected to a set-top box, and the set-top box configured to receive input from the viewer through a user input device, the system comprising:

means for receiving an advertisement at the set-top box,

wherein the received advertisement relates to at least one product offered by a particular advertiser,

wherein the at least one product has multiple features, and

wherein different features of the at least one product are emphasized to different viewers based on personal information or preferences associated with the viewer;

means for requesting interaction from the viewer during display of the advertisement;

means for receiving the requested interaction from the viewer during display of the advertisement,

wherein the received interaction includes personal information or preferences associated with the viewer,

wherein at least a portion of the personal information or preferences is input by the viewer to the set-top box via the user input device, and

wherein the personal information or preferences are obtained without providing a sequence of input prompts related to product attributes;

means for creating an interactive advertisement,

wherein the interactive advertisement emphasizes certain features of the at least one product based on the personal information or preferences associated with the viewer,

wherein the means for creating comprises modifying the received advertisement based on the received interaction, and

wherein modifying comprises combining the personal information or preferences associated with the viewer with the received advertisement;

means for displaying the interactive advertisement to the viewer via the television; and

means for transmitting to a remote data collection site an indication of the displayed interactive advertisement and an indication of one or more demographic statistics associated with the viewer,

wherein the means for transmitting includes omitting from the transmission to the remote data collection site any personally identifiable information associated with the viewer,

wherein the personally identifiable information includes the personal information or preferences associated with the viewer.

10. The system of claim 9 wherein the set-top box includes a camera, wherein the means for receiving the requested action includes taking a picture of the viewer with the camera, and wherein the viewer has consented to or initiated the taking of the picture with the camera.

11. The system of claim 9 wherein the set-top box includes a light sensor, wherein the system further comprises means for sensing via the light sensor a light intensity of a viewing environment of the viewer, and wherein the received advertisement is selected based on the sensed light intensity.

12. The system of claim 9 wherein the set-top box includes a temperature sensor, wherein the system further comprises means for sensing via the temperature sensor a temperature of a viewing environment of the viewer, and wherein the received advertisement is selected based on the sensed temperature.

13. The system of claim 9 wherein the set-top box includes a motion sensor, wherein the system further comprises sensing via the motion sensor a level of activity in a viewing environment of the viewer, and wherein the received advertisement is selected based on the sensed level of activity.

14. The system of claim 9 wherein the set-top box includes a microphone, wherein the system further comprises sensing via the microphone a level of noise in a viewing environment of the viewer, and wherein the received advertisement is selected based on the sensed level of noise.

15. A computer-readable medium encoded with processing instructions for implementing a method, performed by a computer, for displaying an interactive advertisement to a viewer via a television, wherein the television has a controller connected thereto, wherein the controller is configured to receive input from the viewer via a user input device, the method comprising:

receiving at the controller an advertisement,

wherein the received advertisement relates to at least one product offered by a particular advertiser,

wherein the at least one product has multiple features, and wherein different features of the at least one product are emphasized to different viewers based on personal information associated with the viewer;

requesting by the controller an action from the viewer during display of the advertisement;

receiving at the controller the requested action from the viewer during display of the advertisement,

wherein the received action includes personal information or preferences associated with the viewer,

wherein at least a portion of the personal information or preferences is input by the viewer to the controller via the user input device, and,

wherein the personal information or preferences are obtained without providing a sequence of input prompts related to product attributes;

creating at the controller an interactive advertisement,

wherein the interactive advertisement emphasizes certain features of the at least one product based on the personal information or preferences associated with the viewer,

wherein the interactive advertisement is created by modifying the received advertisement based on the received action, and

wherein modifying comprises combining the personal information or preferences associated with the viewer with the received advertisement;

displaying the interactive advertisement to the viewer via the television; and

transmitting by the controller to a remote data collection site an indication of the displayed interactive advertisement and an indication of one or more demographic statistics associated with the viewer, while omitting from the transmission to the remote data collection site any personally identifiable information associated with the viewer,

wherein the personally identifiable information includes the personal information or preferences associated with the viewer.

16. The computer-readable medium of claim 15 wherein the method further comprises identifying the viewer at the controller with a generic symbol, while omitting to identify the viewer with any personally identifiable information.

17. The computer-readable medium of claim 15 wherein the interactive advertisement includes at least one product, wherein the interactive advertisement further includes one or more links to information about the at least one product, and wherein the method further comprises:

receiving a selection by the viewer of a link of the interactive advertisement; and

in response to the received selection, directing the viewer to the information about the product.

18. The computer-readable medium of claim 15 wherein the method further comprises issuing a coupon to the viewer, wherein the coupon is issued by an advertiser based on the transmitted indication regarding the displayed interactive advertisement or the transmitted indication regarding the one or more demographic statistics associated with the viewer.

19. The computer-readable medium of claim 15 wherein the method further comprises:

transmitting by the controller to the remote data collection site information associated with programs watched by the viewer or channel changing activity of the viewer, while omitting from the transmission to the remote data collection site any personally identifiable information associated with the viewer.

20. The computer-readable medium of claim 15 wherein the method further comprises:

receiving, from each of multiple advertisers, a bid for the viewer, wherein the bid is based on at least one of the demographic statistics associated with the viewer; and

selecting the received advertisement based on a highest bid offered for the viewer.