PROVIDING LOCAL CONTEXTUAL INFORMATION WITH CONTEXTUAL ADVERTISEMENTS
First Claim
1. One or more computer-storage media having computer-executable instructions embodied thereon that, when executed by a computing device, perform a method for providing local contextual information in association with contextual advertisements presented to a user in association with a web resource, the method comprising:
- receiving a contextual advertisement for presentation to the user;
receiving location information associated with the user;
based on the user'"'"'s location information, identifying local contextual information, wherein the local contextual information includes at least one entity identifier that identifies an entity associated with the contextual advertisement and an offline location associated with the identified entity; and
presenting the advertisement and the local contextual information.
2 Assignments
0 Petitions
Accused Products
Abstract
Computer systems, methods and media for providing local contextual information in association with contextual advertisements are provided. A contextual advertisement is received, as is a location associated with a user. It is determined if any local contextual information relevant to the user'"'"'s location is available for presentation. Upon determining that local contextual information is available for presentation, such local contextual information is presented along with the contextual advertisement, at least upon receipt of appropriate user behavior evidencing a desire to view the local contextual information.
19 Citations
20 Claims
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1. One or more computer-storage media having computer-executable instructions embodied thereon that, when executed by a computing device, perform a method for providing local contextual information in association with contextual advertisements presented to a user in association with a web resource, the method comprising:
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receiving a contextual advertisement for presentation to the user; receiving location information associated with the user; based on the user'"'"'s location information, identifying local contextual information, wherein the local contextual information includes at least one entity identifier that identifies an entity associated with the contextual advertisement and an offline location associated with the identified entity; and presenting the advertisement and the local contextual information. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-implemented method that, when executed by a computing device, presents local contextual information in association with local contextual advertisements to a user in association with a web resource, the method comprising:
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receiving an indication of a desire of the user to view local contextual information associated with a presented contextual advertisement, wherein the local contextual information includes at least one entity identifier that identifies an entity associated with the contextual advertisement and an offline location associated with the identified entity; by way of a processor, determining whether the identified entity is associated with a customized local contextual information display, wherein if it is determined that the identified entity is associated with a customized local contextual information display, presenting the local contextual information via the customized local contextual information display, and wherein if it is determined that the identified entity is not associated with a customized local contextual information display, presenting the local contextual information via a non-customized local contextual information display. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16)
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17. One or more computer-storage media having computer-executable instructions embodied thereon that, when executed by a processor, perform a method for improving the relevance of contextual advertisements presented to a user in association with a web resource, the method comprising:
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receiving a contextual advertisement; receiving a location associated with a user; based on the user'"'"'s location, identifying local contextual information, wherein the local contextual information includes at least one non-web-based entity identifier that identifies a non-web-based entity associated with the contextual advertisement and a location associated with the identified non-web-based entity, wherein the non-web-based entity is an entity accessible by means other than a web browser; presenting the contextual advertisement and a local contextual information indicator; receiving an indication of the user'"'"'s desire to view the local contextual information associated with the presented advertisement; determining whether the non-web-based entity is associated with a customized local contextual information display, wherein if it is determined that the non-web-based entity is associated with a customized local contextual information display, presenting the local contextual information via the customized local contextual information display, and wherein if it is determined that the non-web-based entity is not associated with a customized local contextual information display, presenting the local contextual information via a non-customized local contextual information display. - View Dependent Claims (18, 19, 20)
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Specification