System and Method for Deep Targeting Advertisement Based on Social Behaviors
First Claim
1. A method to display an online advertisement to an online user based on offline behavior profiles, the method comprising:
- identifying offline behavior of the online user;
matching the online user'"'"'s online profile to at least one online user'"'"'s offline profile;
correlating at least one first aspect of the online user'"'"'s offline profile to at least one second aspect of an online advertisement profile; and
using at least one third aspect of the online user'"'"'s offline profile to select at least one online advertisement for online display.
3 Assignments
0 Petitions
Accused Products
Abstract
A method and system to display a targeted online advertisement to a targeted online user based on offline behavior profiles. The method include techniques for identifying offline behavior aspects of the online user through a variety of databases, including databases of physical sites visited, databases of transactions and amounts, databases pertaining to retail loyalty cards and databases hosting occurrence of real world events. Techniques employed for codifying offline behavior include classifying behavior into categories or groups, categorizing behavior by location of an event, size of expenditure, nature of event, frequency of event, and/or periodicity of event. Having established some codified offline behavior of the online user, the system proceeds by correlating some aspect of user'"'"'s offline behavior to some aspect of an online advertisement. Given the correlation between the user'"'"'s offline behavior and the targeting characteristics of the advertisement, the advertisement is optionally customized and displayed to the targeted user.
128 Citations
20 Claims
-
1. A method to display an online advertisement to an online user based on offline behavior profiles, the method comprising:
-
identifying offline behavior of the online user; matching the online user'"'"'s online profile to at least one online user'"'"'s offline profile; correlating at least one first aspect of the online user'"'"'s offline profile to at least one second aspect of an online advertisement profile; and using at least one third aspect of the online user'"'"'s offline profile to select at least one online advertisement for online display. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A computer readable medium comprising a set of instructions which, when executed by a computer, cause the computer to display an online advertisement to an online user based on offline behavior profiles, the instructions for:
-
identifying offline behavior of the online user; matching the online user'"'"'s online profile to at least one online user'"'"'s offline profile; correlating at least one first aspect of the online user'"'"'s offline profile to at least one second aspect of an online advertisement profile; and using at least one third aspect of the online user'"'"'s offline profile to select at least one online advertisement for online display. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. An ad server network for display of an online advertisement to an online user based on offline behavior profiles, the server network comprising:
-
a module for identifying offline behavior of the online user; a module for matching the online user'"'"'s online profile to at least one online user'"'"'s offline profile; a module for correlating at least one first aspect of the online user'"'"'s offline profile to at least one second aspect of an online advertisement profile; and a module for using at least one third aspect of the online user'"'"'s offline profile to select at least one online advertisement for online display. - View Dependent Claims (16, 17, 18, 19, 20)
-
Specification