Network Advertisement Transmission Device and Method

• US 20100262486A1
• Filed: 12/27/2007
• Published: 10/14/2010
• Est. Priority Date: 12/27/2006
• Status: Abandoned Application

• Current Assignee: Dentsu Incorporated (Dentsu Group, Inc.)
• Original Assignee: Dentsu Incorporated (Dentsu Group, Inc.)
• Inventors: Haruta, Hideaki, Noda, Hiroki, Matsunaga, Hisashi
• Application Number:
  US12/521,289
• Publication Number:
  US 20100262486A1
• Time in Patent Office: Days
• US Class Current: 705/14.430
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: H04H 20/24 Arrangements for distribution of identical information via broadcast system and non-broadcast system
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/375 Commercial
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/64 for providing detail information
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A technique of integrating advertisements through broadcasting with that through a network out of advertisement media and particularly a technique of producing high advertisement effectiveness by automatically synchronizing advertisement timing and by optimizing a display mode thereof is provided. A network advertisement transmitting device 10 connected to a user terminal device through a network and capable of transmitting advertisement data at the user terminal device is provided. The device 10 is provided with an advertisement-amount database 124 storing in storage means advertisement-amount information in which an information amount relating to at least either of the number of times and time for outputting the advertisement data is set for time and date for output and advertisement transmitting means 105 for transmitting the advertisement data to the user terminal device through the network according to the advertisement-amount information on the basis of current time obtained from clocking means.

Claims

1. A network advertisement transmitting device connected to a user terminal device through a network and capable of transmitting advertisement data outputted at the user terminal, comprising:

an advertisement-amount database storing advertisement-amount information in which an advertisement amount relating to at least either of the number of times and time for outputting the advertisement data is set for time and date for output in storage means;

an advertisement information database storing in storage means advertisement information relating to at least advertisement contents and broadcast time;

an advertisement condition database storing in the storage means corresponding advertisement data and transmission conditions thereof according to the advertisement contents, the transmission conditions including at least a conditional relationship between the advertisement information and the current time; and

advertisement transmitting means for transmitting the advertisement data from the advertisement condition database to the user terminal device through the network according to the advertisement amount information if the current time obtained from clocking means satisfies the transmission conditions.

2. The network advertisement transmitting device according to claim 1,

the advertisement information database in the network advertisement transmitting device stores information relating to advertisements delivered on wired or wireless broadcast media intended to be directly received by the public.

3. The network advertisement transmitting device according to claim 2, wherein the broadcast programs are broadcast shows of news, sports, performance, entertainment, discussion and the like.

4. The network advertisement transmitting device according to claim 3, further comprising goods information extracting means for extracting information on goods relating to goods or service from the broadcast contents of the broadcast program if the broadcast program is a broadcast show so that the extracted information is used as advertisement content, the broadcast information at that time as advertisement information, and the broadcast information database at that time as an advertisement information database.

5. The network advertisement transmitting device according to any one of claims 1 to 3, wherein a case in which the broadcast program is an advertisement is included, and in that case, the broadcast content is the advertisement content, the broadcast information is advertisement information, and the broadcast information database is the advertisement information database.

6. The network advertisement transmitting device according to any one of claims 1 to 5, further comprising:

an advertisement information database storing in the storage means advertisement information relating to at least advertisement content and issued dates of advertisements placed in paper media including newspaper or magazine or advertisement media for the public including transport advertisements or outdoor advertisements;

an advertisement condition database storing corresponding advertisement data and transmission conditions thereof in the storage means according to the advertisement contents, the transmission conditions including at least a condition relationship between the advertisement information and the current time; and

advertisement transmitting means for transmitting the advertisement data from the advertisement condition database to the user terminal device through the network according to the advertisement-amount information if the current time obtained from the clocking means satisfies the transmission conditions.

7. The network advertisement transmitting device according to any one of claims 1 to 6, wherein the device corresponds to any output modes of two or more types of output modes in the user terminal device, two or more types of user terminal devices or two or more types of networks;

and

the advertisement-amount information is stored in the advertisement-amount database for each output mode with respect to the date for output.

8. The network advertisement transmitting device according to any one of claims 1 to 7, further comprising:

user action acquisition means for acquiring user action information for the advertisement data;

advertisement effectiveness determining means for determining effectiveness of the advertisement from the action information and the advertisement data; and

advertisement-amount information setting means for setting the advertisement- amount information according to the determined result.

9. The network advertisement transmitting device according to any one of claims 1 to 8, further comprising an advertisement-amount pattern database storing in the storage means a plurality of patterns prepared in advance for the advertisement amounts with respect to the date for output, wherein

the advertisement-amount information setting means selects any one of the plurality of patterns and sets the advertisement-amount information according to the determined result of the advertisement effectiveness.

10. The network advertisement transmitting device according to any one of claims 6 to 9, wherein the advertisement-amount information setting means sets the advertisement-amount information for mass media advertisements in at least any one of the broadcast media, paper media including newspaper or magazine or advertisement media for the public including transport advertisement or outdoor advertisement.

11. The network advertisement transmitting device according to any one of claims 2 to 10, wherein the broadcast media is TV broadcast or radio broadcast.

12. The network advertisement transmitting device according to any one of claims 2 to 10, wherein the broadcast media utilizes a network communication path and is at least either one of image or video delivery or sound delivery.

13. The network advertisement transmitting device according to any one of claims 1 to 12, wherein the advertisement data is at least any one of text data, image data, video data or sound data constituting video advertisement, banner advertisement or text advertisement.

14. The network advertisement transmitting device according to any one of claims 1 to 13, wherein the network is the Internet.

15. The network advertisement transmitting device according to any one of claims 1 to 13, wherein the network is a cellular phone line or PHS phone line and the user terminal device is a phone terminal thereof.

29. The network advertisement transmitting method according to any one of claims 13 to 28, wherein the network is the Internet.

30. The network advertisement transmitting method according to any one of claim 13 or 28, wherein the network is a cellular phone line or PHS phone line and the user terminal device may be a phone terminal thereof.

16. A network advertisement transmitting method of a computer in a network advertisement transmitting device connected to a user terminal device through a network and capable of transmitting advertisement data outputted at the user terminal device, comprising advance prepared:

advertisement-amount database storing in storage means advertisement-amount information in which an advertisement amount relating to at least either of the number of times and time for outputting the advertisement data is set for time and date for output

advertisement information database storing in storage means broadcast information relating to at least broadcast contents and broadcast time; and

an advertisement condition database storing in the storage means corresponding advertisement data and transmission conditions thereof according to the broadcast contents, the transmission conditions including at least a conditional relationship between the broadcast information and the current time;

wherein

an advertisement transmission step is provided in which the advertisement transmitting means of a computer transmits. in accordance with the advertisement amount information, advertisement data from the advertisement condition database to the user terminal device via the network, if the current time obtained from clocking means satisfies the transmission conditions.

17. The network advertisement transmitting method according to claim 16, wherein

the advertisement information database in the network advertisement transmitting device stores information relating to advertisements delivered on wired or wireless broadcast media intended to be directly received by the public.

18. The network advertisement transmitting method according to claim 17, wherein the broadcast programs are broadcast shows of news, sports, performance, entertainment, discussion and the like.

19. The network advertisement transmitting method according to claim 18, further comprising

a goods information extracting step in which goods information extracting means of a computer extracts information on goods relating to an article or service from the broadcast contents of the broadcast show before the advertisement transmission step, if the broadcast program is a broadcast show, wherein

the extracted information is used as advertisement content, the broadcast information at that time as advertisement information, and the broadcast information database at that time as an advertisement information database.

20. The network advertisement transmitting method according to any one of claims 17 to 19, wherein a case in which the broadcast program is an advertisement is included, and in that case, the broadcast contents are advertisement contents, the broadcast information is advertisement information, and the broadcast information database is the advertisement information database.

21. The network advertisement transmitting method according to claim 19 or 20, further comprising, in the network advertisement transmitting method of a computer advance prepared:

advertisement information database storing in storage means advertisement information relating to at least advertisement contents and issued dates out of advertisements placed on paper media including newspaper or magazine or advertisement media for the public including transport advertisements or outdoor advertisements; and

advertisement condition database storing corresponding advertisement data and transmission conditions thereof in the storage means according to the advertisement contents, the transmission conditions including at least a condition relationship between the advertisement information and the current time, wherein

if the current time obtained from the clocking means satisfies the transmission conditions in the advertisement transmission step, the advertisement data is transmitted from the advertisement condition database to the user terminal device through the network according to the advertisement-amount information.

22. The network advertisement transmitting method according to any one of claims 16 to 21, wherein the network advertisement transmitting method of a computer corresponds to any of output modes of two types or more of output modes in the user terminal device, two or more types of user terminal devices or two or more types of the networks, and the advertisement-amount information is stored in the advertisement-amount database for each output mode with respect to the date for output.

23. The network advertisement transmitting method according to any one of claims 16 to 22, wherein, in. the network advertisement transmitting method of a computer, user action acquisition means of a computer has a user action acquisition step for acquiring user action information relating to the advertisement data;

advertisement effectiveness determining means of a computer has an advertisement effectiveness determining step for determining effectiveness of the advertisement from the action information and the advertisement data; and

advertisement-amount information setting means of a computer has an advertisement-amount information setting step for setting the advertisement-amount information according to the determined result.

24. The network advertisement transmitting method according to any one of claims 16 to 23, further comprising, in the network advertisement transmitting method of a computer an advance prepared advertisement-amount pattern database storing a plurality of patterns prepared in advance for the advertisement amounts with respect to the date for output in the storage means, wherein

in the advertisement-amount information setting step, the advertisement-amount information is set by selecting any one of the plurality of patterns according to the determined result of the advertisement effectiveness.

25. The network advertisement transmitting method according to any one of claims 16 to 24, wherein, in the advertisement-amount information setting step, the advertisement-amount information for mass media advertisements is also set in at least any one of the broadcast media, paper media including newspaper or magazine or advertisement media for the public including transport or outdoor advertisements.

26. The network advertisement transmitting method according to any one of claims 17 to 25, wherein the broadcast media is TV broadcast or radio broadcast.

27. The network advertisement transmitting method according to any one of claim 17 or 25, wherein the broadcast media is at least either one of image or video delivery or sound delivery using a network communication path.

28. The network advertisement transmitting method according to any one of claims 16 to 27, wherein the advertisement data is at least any one of text data, image data, video data or sound data constituting video advertisement, banner advertisement or text advertisement.