WEB SITE ACCELERATOR

• US 20100269050A1
• Filed: 04/16/2010
• Published: 10/21/2010
• Est. Priority Date: 04/16/2009
• Status: Active Grant

• Current Assignee: Accenture Global Services Limited (Accenture PLC)
• Original Assignee: Accenture Global Services GmbH (Accenture PLC)
• Inventors: KIRKBY, Stephen Denis, Symons, Matthew
• Granted Patent: US 9,449,326 B2
• Time in Patent Office: Days
• US Class Current: 715/744
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns

Abstract

A web site accelerator system includes a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema. The system also includes a web asset configurer matching rules stored in the data repository with attributes associated with an online user. The rules each specify a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied. The system also includes a rules optimizer modifying the rules based on captured online behavior.

Claims

1. A web site accelerator system comprising:

a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema;

a web asset configurer matching at least one rule stored in the data repository with attributes associated with an online user, wherein the at least one rule specifies a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied; and

a rules optimizer modifying the at least one rule based on captured online behavior to include a second web asset stored in the data repository, wherein the second web asset is determined to be associated with the condition in the rule based on the captured online behavior.

2. The web site accelerator system of claim 1 comprising:

a scanner scanning existing web sites to identify the web assets from the existing web sites.

3. The web site accelerator system of claim 1, wherein the web asset configurer matches the at least one rule by

determining hierarchal taxonomies for the attributes associated with the online user;

combining the hierarchal taxonomies; and

determining whether any rules stored in the data repository include conditions matching instances of attributes in the combined hierarchal taxonomies that are relevant to the online user.

4. The web site accelerator system of claim 3, wherein the attributes associated with the online user include user attributes and product attributes.

5. The web site accelerator system of claim 4, wherein the product attributes are for a product determined to be of interest to the online user.

6. The web site accelerator system of claim 1, wherein a customized web page is generated for the online user, the customized web page including the web asset from the rule.

7. The web site accelerator system of claim 1, wherein the web assets include web objects, page types and component parts.

8. An online web asset configuration method comprising:

storing web assets according to categories specified in a schema;

storing rules, each rule specifying a condition and a web asset of the stored web assets to provide if the condition is satisfied;

determining attributes associated with an online user;

determining, by a processor, whether a rule of the stored rules matches the attributes associated with the online user, wherein if the rule of the stored rules matches the web asset specified in the rule, the web asset specified in the rule is provided to the online user; and

modifying the rule based on captured online behavior to include a second web asset stored in the data repository, wherein the second web asset is determined to be associated with the condition in the rule based on the captured online behavior.

9. The method of claim 8, wherein determining whether a rule of the stored rules matches the attributes associated with the online user comprises:

determining hierarchal taxonomies for the attributes associated with the online user;

combining the hierarchal taxonomies; and

determining whether any rules stored in the data repository include conditions matching instances of attributes in the combined hierarchal taxonomies that are relevant to the online user.

10. The method of claim 9, wherein the attributes associated with the online user include user attributes and product attributes.

11. The method of claim 10, wherein the product attributes are for a product determined to be of interest to the online user.

12. The method of claim 8, comprising:

scanning existing web sites to identify the web assets from the existing web sites.

13. The method of claim 8, comprising:

generating a customized web page for the online user, the customized web page including the web asset from the rule.

14. The method of claim 8, wherein the web assets include web objects, page types and component parts.

15. A computer readable storage device storing computer instructions that when executed by a computer system perform an online web asset configuration method comprising:

storing web assets according to categories specified in a schema;

storing rules, each rule specifying a condition and a web asset of the stored web assets to provide if the condition is satisfied;

determining attributes associated with an online user;

determining whether a rule of the stored rules matches the attributes associated with the online user, wherein if the rule of the stored rules matches the web asset specified in the rule, the web asset specified in the rule is provided to the online user; and

modifying the rule based on captured online behavior to include a second web asset stored in the data repository, wherein the second web asset is determined to be associated with the condition in the rule based on the captured online behavior.

16. The computer readable storage device of claim 15, wherein determining whether a rule of the stored rules matches the attributes associated with the online user comprises:

determining hierarchal taxonomies for the attributes associated with the online user;

combining the hierarchal taxonomies; and

determining whether any rules stored in the data repository include conditions matching instances of attributes in the combined hierarchal taxonomies that are relevant to the online user.

17. The computer readable storage device of claim 16, wherein the attributes associated with the online user include user attributes and product attributes.

18. The computer readable storage device of claim 17, wherein the product attributes are for a product determined to be of interest to the online user.

19. The computer readable storage device of claim 15, wherein the method comprises:

scanning existing web sites to identify the web assets from the existing web sites.

20. The computer readable storage device of claim 15, wherein the method comprises:

generating a customized web page for the online user, the customized web page including the web asset from the rule.