SYSTEM AND METHOD FOR PROVIDING ONLINE VIDEO ADVERTISEMENTS BASEDON DETERMINED USER TOLERANCES

• US 20100287026A1
• Filed: 05/06/2009
• Published: 11/11/2010
• Est. Priority Date: 05/06/2009
• Status: Abandoned Application

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Smith, Adam
• Application Number:
  US12/387,772
• Publication Number:
  US 20100287026A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions

Abstract

There is provided a system and method for providing online video advertisements based on determined user tolerances. There is provided a method for use by a server to present advertisements for online videos, the method comprising streaming a first online video and a first advertisement to a client, receiving one or more responses to the streaming of the first advertisement, updating a client advertisement history with the one or more responses, beginning to stream a second online video to the client, and determining a placement including a starting time and a duration for a second advertisement during the streaming of the second online video to the client based on user tolerances determined from the client advertisement history.

Claims

1. A method for use by a server to present advertisements for online videos, the method comprising:

receiving a request from a client to initiate a first online video;

beginning to stream the first online video to the client;

streaming a first advertisement to the client after the beginning to stream the first online video;

receiving one or more responses to the streaming of the first advertisement, from the client;

updating a client advertisement history in response to the receiving of the one or more responses to the streaming of the first advertisement, from the client;

beginning to stream a second online video to the client; and

determining a placement for a second advertisement during the streaming of the second online video to the client based on the client advertisement history, wherein the placement includes a starting time for the second advertisement after the beginning to stream the second online video and a duration of the second advertisement.

2. The method of claim 1, wherein the receiving of the one or more responses includes receiving a Hypertext Transfer Protocol (HTTP) cookie having the one or more responses from the client.

3. The method of claim 1, wherein the receiving of the one or more responses includes receiving an abandonment response indicating a termination of the streaming of the first online video.

4. The method of claim 3, wherein the abandonment response comprises a request to stop playback.

5. The method of claim 3, wherein the abandonment response comprises a request to play a third online video.

6. The method of claim 3, wherein the abandonment response comprises navigation to an external domain.

7. The method of claim 3, wherein the abandonment response includes a media playback position and a reference to a media being streamed at a time of the termination.

8. The method of claim 3, wherein the determining the placement of the second advertisement includes the starting time earlier than a starting time of the first advertisement.

9. The method of claim 3, wherein the determining the placement of the second advertisement includes the duration shorter than a duration of the first advertisement.

10. The method of claim 3, further comprising:

determining a placement for a third advertisement during the streaming of the second online video to the client based on the client advertisement history, wherein a time period between the starting time for the second advertisement and a starting time for the third advertisement is shorter than a time period not based on the client advertisement history.

11. The method of claim 3, further comprising:

determining a placement for a third advertisement during the streaming of the second online video to the client based on the client advertisement history, wherein a time period between the starting time for the second advertisement and a starting time for the third advertisement is longer than a time period not based on the client advertisement history.

12. The method of claim 3, wherein the determining the placement of the second advertisement further includes a presentation method different than a presentation method of the first advertisement.

13. The method of claim 3, wherein the determining the placement of the second advertisement further includes a subject matter different than a subject matter of the first advertisement.

14. The method of claim 1, wherein the receiving of the one or more responses includes receiving a click through for the first advertisement.

15. The method of claim 14, wherein the determining the placement of the second advertisement includes the duration longer than a duration of the first advertisement.

16. A server for presenting advertisements for online video, the server comprising:

a processor configured to;

receive a request from a client to initiate a first online video;

begin to stream the first online video to the client;

stream a first advertisement to the client after the beginning to stream the first online video;

receive one or more responses to the streaming of the first advertisement, from the client;

update a client advertisement history in response to the receiving of the one or more responses to the streaming of the first advertisement, from the client;

begin to stream a second online video to the client; and

determine a placement for a second advertisement during the streaming of the second online video to the client based on the client advertisement history, wherein the placement includes a starting time for the second advertisement after the beginning to stream the second online video and a duration of the second advertisement.

17. The server of claim 16, wherein the placement of the second advertisement includes the starting time earlier than a starting time of the first advertisement.

18. The server of claim 16, wherein the placement of the second advertisement includes the duration shorter than a duration of the first advertisement.

19. The server of claim 16, wherein the placement of the second advertisement further includes a presentation method different than a presentation method of the first advertisement.

20. The server of claim 16, wherein the placement of the second advertisement further includes a subject matter different than a subject matter of the first advertisement.