Embedding Sponsored Content In Mobile Applications

• US 20100287048A1
• Filed: 07/19/2010
• Published: 11/11/2010
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam, Karasic, Neal J.
• Granted Patent: US 8,209,344 B2
• Time in Patent Office: Days
• US Class Current: 705/14.46
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/24 Accounting or billing

Abstract

In embodiments, the present invention provides a method and system for distribution of advertising of sponsored content within an application of a mobile communication facility, wherein selection of the sponsored content is based at least on one or more predefined hardware or software characteristics of the mobile communication facility.

Claims

1. A computer-implemented method for presentation of advertising in an application on a mobile communication facility, the method comprising the steps of:

(a) receiving a request for sponsored content from a mobile communication facility operated by a user, wherein the request is made in association with the application running on an operating system of the mobile communication facility;

(b) selecting a sponsored content based on one or more predefined hardware or software characteristics of the mobile communication facility, wherein the one or more predefined hardware or software characteristics are required to view the sponsored content on the mobile communication facility; and

(c) transmitting the selected sponsored content to the mobile community facility for display within the application during the running thereof.

2. The method of claim 1, wherein the one or more predefined hardware or software characteristics are selected from the list consisting of:

(a) make or model;

(b) operating system;

(c) operating system version

(d) MIDP support;

(e) polyphonic ringtone support;

(f) ringtone support;

(g) video download support;

(h) video streaming support;

(i) WAP push support;

(j) WML support;

(k) wallpaper support;

(l) XHTML support;

(m) touch screen support;

(n) a display resolution;

(o) screen size;

(p) processor type;

(q) processing speed;

(r) storage capability; and

(s) memory capacity.

3. The method of claim 1, wherein the selection of the sponsored content is further based on a relevancy of the sponsored content to one or more demographics associated with the user of the mobile communications facility, wherein the demographic selected from the list consisting of:

(a) age or birthdate of the user;

(b) gender of the user;

(c) race of the user;

(d) religion of the user;

(e) marital status of the user;

(f) area code of the phone number assigned to the mobile communication facility;

(g) zip code of the user;

(h) home address of the user;

(i) work address of the user;

billing address of the user;

(k) type of credit card the user uses to pay for service for the mobile communication facility;

(l) birthplace of the user;

(m) employer of the user;

(n) employment position of the user; and

(o) income bracket of the user.

4. The method of claim 1, wherein the selection of the sponsored content is further based on a relevancy of the sponsored content to contextual information associated with the application or an element thereof.

5. The method of claim 1, wherein the selection of the sponsored content is further based on a relevancy of the sponsored content to transactional information associated with the user of the mobile communication facility via the mobile communication facility, wherein the transactional information is selected from the list consisting of:

(a) purchase of one or more items;

(b) an advertisement conversion;

(c) a coupon redemption;

(d) a transfer of funds from a bank account;

(e) a placement of a purchasable item into an online shopping cart;

(f) a stage of a transaction where an incomplete item purchase was terminated;

(g) a ratio of item views to item purchases;

(h) a completion of an enrollment; and

a completion of a survey.

6. The method of claim 1, wherein the selection of the sponsored content is further based on a relevancy of the sponsored content to user history information associated with the user of the mobile communication facility via use of the mobile communication facility, wherein the user history information is selected from the list consisting of:

(a) shopping habits;

(b) payment and billing history;

(c) duration of on-line interactions;

(d) number of on-line interactions;

(e) usage patterns dependent on the location or time of day of use;

(f) type of content accessed or not accessed;

(g) videos, music, or audio listened to or downloaded;

(h) previous search queries; and

websites visited.

7. The method of claim 1, wherein the selection of the sponsored content is further based on a relevancy of the sponsored content to the geographic location of the mobile communication facility.

8. The method of claim 1, wherein the selection for sponsored content is further based on an expect yield realized with presentation of the selected sponsored content.

9. The method of claim 8, wherein a sponsor of the sponsored content is competing for placement of the sponsored content in a bidded competitive auction.

10. The method of claim 1, wherein the sponsored content comprises an advertisement representative of a purchasable item or service.

11. The method of claim 10, wherein the advertisement comprises a link, wherein selection of the advertisement by the user redirects the user via the link to a landing page to allow the user to purchase the purchasable item or service relating to the sponsored content.

12. The method of claim 11, wherein the purchasable item is selected from the list consisting of:

(a) a ringtone;

(b) wallpaper;

(c) video;

(d) image;

(e) a good to be physically delivered to the user;

(f) a service to be performed for the user; and

(g) an interactive software application.

13. The method of claim 1, wherein the sponsored content comprises a sponsored call.

14. The method of claim 1, wherein the application is a multimedia application, a word processor, or a game.

15. A system for presentation of advertising in an application on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) receive a request for sponsored content from a mobile communication facility operated by a user, wherein the request is made in association with the application running on an operating system of the mobile communication facility;

(b) select a sponsored content based on one or more predefined hardware or software characteristics of the mobile communication facility, wherein the one or more predefined hardware or software characteristics are required to view the sponsored content on the mobile communication facility; and

(c) transmit the selected sponsored content to the mobile community facility for display within the application during the running thereof.

16. The system of claim 15, wherein the one or more predefined hardware or software characteristics are selected from the list consisting of:

(a) make or model;

(b) operating system;

(c) operating system version

(d) MIDP support;

(e) polyphonic ringtone support;

(f) ringtone support;

(g) video download support;

(h) video streaming support;

(i) WAP push support;

(j) WML support;

(k) wallpaper support;

(l) XHTML support;

(m) touch screen support;

(n) a display resolution;

(o) screen size;

(p) processor type;

(q) processing speed;

(r) storage capability; and

(s) memory capacity.

17. The system of claim 15, wherein the selection of the sponsored content is further based on a relevancy of the sponsored content to one or more demographics associated with the user of the mobile communications facility, wherein the demographic selected from the list consisting of:

(a) age or birthdate of the user;

(b) gender of the user;

(c) race of the user;

(d) religion of the user;

(e) marital status of the user;

(f) area code of the phone number assigned to the mobile communication facility;

(g) zip code of the user;

(h) home address of the user;

(i) work address of the user;

(j) billing address of the user;

(k) type of credit card the user uses to pay for service for the mobile communication facility;

(l) birthplace of the user;

(m) employer of the user;

(n) employment position of the user; and

(o) income bracket of the user.

18. The system method of claim 15, wherein the selection of the sponsored content is further based on a relevancy of the sponsored content to contextual information associated with the application or an element thereof.

19. The system of claim 15, wherein the selection of the sponsored content is further based on a relevancy of the sponsored content to transactional information associated with the user of the mobile communication facility via the mobile communication facility, wherein the transactional information is selected from the list consisting of:

(a) purchase of one or more items;

(b) an advertisement conversion;

(c) a coupon redemption;

(d) a transfer of funds from a bank account;

(e) a placement of a purchasable item into an online shopping cart;

(f) a stage of a transaction where an incomplete item purchase was terminated;

(g) a ratio of item views to item purchases;

(h) a completion of an enrollment; and

(i) a completion of a survey.

20. The system of claim 15, wherein the selection of the sponsored content is further based on a relevancy of the sponsored content to user history information associated with the user of the mobile communication facility via use of the mobile communication facility, wherein the user history information is selected from the list consisting of:

(a) shopping habits;

(b) payment and billing history;

(c) duration of on-line interactions;

(d) number of on-line interactions;

(e) usage patterns dependent on the location or time of day of use;

(f) type of content accessed or not accessed;

(g) videos, music, or audio listened to or downloaded;

(h) previous search queries; and

(i) websites visited.

21. The system of claim 15, wherein the sponsored content comprises an advertisement representative of a purchasable item or service, wherein the advertisement comprises a link, wherein selection of the advertisement by the user redirects the user via the link to a landing page to allow the user to purchase the purchasable item or service relating to the sponsored content.