METHOD AND SYSTEM FOR PERSONALLY TARGETED SEARCH MESSAGES

• US 20100287050A1
• Filed: 05/07/2010
• Published: 11/11/2010
• Est. Priority Date: 05/07/2009
• Status: Abandoned Application

• Current Assignee: ChaCha Search, Inc.
• Original Assignee: ChaCha Search, Inc.
• Inventors: Coulter, Jonathan K., Lay, Voeuth, Jones, Scott A., Gamache, Mark
• Application Number:
  US12/775,896
• Publication Number:
  US 20100287050A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A system and method for delivering peer to peer messaging on a demand basis is implemented. An originating user specifies a message and targeting information for the message. When a target user submits a request for information, a message is delivered to the target user. A message may include compensation for a target user. A message may include information regarding contacting an originator or a recipient of a message. A system and method enables a connection to be established between a user and a provider.

Claims

1. A method of delivering personalized advertising, comprising:

receiving a message for delivery from an originator; and

triggering the delivery of the message to a recipient in response to receiving a request from the recipient.

2. The method of claim 1, comprising:

receiving information of the message to be delivered to the recipient from the originator;

selecting the message from a plurality of advertisements available for the recipient based on the information of the message from the originator; and

providing the message and the response to the request to the recipient when the request is received.

3. The method of claim 1, wherein the message is targeted to the recipient and the message is delivered to the recipient when accessing a search related service.

4. The method of claim 1, wherein the message includes an anonymous identifier of the originator used to establish communication with the originator.

5. The method of claim 1, comprising:

receiving targeting information for the message; and

selecting the recipient based on a ranking of the recipient associated with the targeting information excluding content of the request.

6. The method of claim 1, comprising;

selecting the message based on a ranking of the message including only messages from originators purchasing less than a pre-determined number of messages.

7. The method of claim 5, comprising:

reviewing content of the message by a human guide; and

determining whether to deliver the message based on the review.

8. The method of claim 5, comprising:

receiving information of a compensation amount associated with the message;

assigning the compensation amount to the recipient.

9. The method of claim 1, wherein the recipient is the originator.

10. The method of claim 5, wherein the targeting information is location information and the message is location sensitive.

11. The method of claim 5, wherein the information of the message is provided using an SMS message from the originator.

12. The method of claim 5, comprising:

providing a message to the originator when the message is provided to the recipient;

determining whether the recipient has taken an action indicated in the message; and

establishing an anonymous communication session between the originator and the recipient based on the action.

13. The method of claim 5, comprising:

selecting the message based on a ranking of the message including only messages from originators purchasing less than a pre-determined number of messages;

reviewing content of the message by a human guide;

determining whether to deliver the message based on the review;

receiving information of a compensation amount associated with the message;

assigning the compensation amount to the recipient;

obtaining location information as part of the targeting information;

evaluating whether the recipient has sufficient accrued compensation to receive the response;

delivering the response based on the evaluation result;

indicating an SMS message response including the keyword as the action;

establishing a voice communication session responsive to the action; and

assigning the compensation amount to the recipient based on a response of the recipient.

14. A system, comprising:

a search system receiving information of a message, selecting a recipient, and providing the message to the recipient;

an originator device providing information of the message and information for selection of the recipient; and

a recipient device providing a request and receiving the message and a response to the request.

15. The system of claim 14, comprising:

a guide device receiving the message, providing the response and reviewing the message; and

a database including recorded information of the originator device, the guide device and the recipient device.

16. A persistent computer readable medium storing therein a program for causing a computer to execute an operation including delivery of a personal advertisement, comprising:

receiving a request;

identifying a user submitting the request;

selecting a personal advertisement targeted to the user; and

providing the personal advertisement to the user.

17. The computer readable medium of claim 16, comprising:

preferentially selecting the personal advertisement from among a plurality of advertisements including generic advertisements; and

selecting the personal advertisement based on a ranking of the user for the personal advertisement.

18. The computer readable medium of claim 16, comprising:

associating a monetary value with a provider of the personal advertisement;

linking an action to the monetary value;

correlating the action with the user;

establishing whether the user has performed the action; and

crediting the monetary value to the user based on the establishing.

19. The computer readable medium of claim 16, comprising:

associating a profile with the advertisement; and

choosing the user based on the profile.

20. The computer readable medium of claim 19, comprising:

associating geographic information with the profile;

associating an affiliation with the profile;

associating a keyword with the advertisement; and

choosing the user based on the keyword.

21. The computer readable medium of claim 16, comprising:

providing an instruction with the personal advertisement;

discerning whether the instruction has been followed;

providing a notification to an address associated with the personal advertisement based on the discerning;

receiving a broadcast message; and

delivering the broadcast message to a plurality of users based on the instruction.

22. The computer readable medium of claim 16, comprising:

preferentially selecting the personal advertisement from among a plurality of advertisements including generic advertisements;

selecting the personal advertisement based on a ranking of the user for the personal advertisement;

associating a monetary value with a provider of the personal advertisement;

linking an action to the monetary value;

correlating the action with the user;

establishing whether the user has performed the action;

crediting the monetary value to the user based on the establishing;

associating a profile with the advertisement;

choosing the user based on the profile;

associating geographic information with the profile;

associating an affiliation with the profile;

associating a keyword with the advertisement;

choosing the user based on the keyword;

providing an instruction with the personal advertisement;

discerning whether the instruction has been followed;

providing a notification to an address associated with the personal advertisement based on the discerning;

receiving a broadcast message;

delivering the broadcast message to a plurality of users based on the instruction; and

providing information of the personal advertisement, the profile, and the broadcast message to a system administrator;

verifying by the administrator that the personal advertisement, the profile and the broadcast message are accepted; and

delivering a report to the address based on the verifying.