CONTENT SYNDICATION IN WEB-BASED MEDIA VIA AD TAGGING

• US 20100287580A1
• Filed: 12/21/2009
• Published: 11/11/2010
• Est. Priority Date: 05/08/2009
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Doig, Jeremy, Harding, John M.
• Granted Patent: US 9,124,631 B2
• Time in Patent Office: Days
• US Class Current: 725/14
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream

Abstract

Methods and systems for providing advertisements for inclusion in video content. In one embodiment, a video is formatted into a specific format for advertising purposes. The format describes a standard for advertisement placement opportunities within a video in which a client device may select advertisements for display during these opportunities.

Claims

1. A computer-implemented method for displaying advertisements in a video on a client device, the method comprising:

receiving a video at the client device;

determining advertisement insertion points included in the video, each insertion point comprising information that describes advertising attributes of the insertion point;

determining advertisements for display in each advertisement insertion point based at least in part on the information that describes the advertising attributes of the insertion point, each advertisement including an advertisement tag specifying parameters relating to display of the advertisement on the client device; and

displaying the advertisements, wherein the advertisements are displayed in the determined insertion points.

2. The computer-implemented method of claim 1, wherein the advertising attributes of each insertion point describes a priority of advertisement formats for display at the insertion point associated with the advertising attributes.

3. The computer-implemented method of claim 1, wherein the advertising attributes of each insertion point describe a maximum number of advertisements that can be inserted at that insertion point associated with the advertising attributes.

4. The computer-implemented method of claim 1, wherein the advertising attributes of each insertion point describes an order in which an advertisement is to be displayed in the insertion point associated with the advertising attributes.

5. The computer-implemented method of claim 4, wherein the described order varies between a first and a second playing of the video.

6. The computer-implemented method of claim 1, wherein the advertising attributes of each insertion point describes a frequency with which each determined advertisement is displayed in the associated insertion point.

7. The computer-implemented method of claim 1, wherein determining advertisements for display in the advertisement insertion points comprises selecting the advertisements from a collection of advertisements included with the video.

8. The computer-implemented method of claim 7, wherein determining advertisements for display in the advertisement insertion points comprises:

responsive to availability of network connectivity, fetching advertisements to display within the video from an advertisement service to replace the advertisements from the collection of advertisements included with the video.

9. The computer-implemented method of claim 1, wherein determining advertisements for display in the advertisement insertion points comprises:

requesting the advertisements from an advertisement service;

receiving the advertisements from the advertisement service; and

inserting each advertisement into an associated advertisement insertion point in the video.

10. The computer-implemented method of claim 1 further comprising:

measuring interactions with the advertisements by the user; and

generating a report that describes the interactions with the advertisements for compensation purposes.

11. The computer-implemented method of claim 10, further comprising:

monitoring for availability of network connectivity; and

responsive to the availability of network connectivity, transmitting the report to an advertisement service associated with the advertisements; and

responsive to no availability of network connectivity, continuing monitoring for availability of network connectivity.

12. The computer-implemented method of claim 1, wherein the advertisement insertion points describes low interest regions within the video or transitions between scenes in the video.

13. The computer-implemented method of claim 1, wherein displaying the video and the advertisements comprises:

for each advertisement, analyzing the parameters relating to display of the advertisement specified in the advertisement tag; and

displaying each advertisement in the video according to the parameters relating to display of each advertisement.

14. The computer-implemented method of claim 1, wherein each advertisement tag further specifies user-interaction criteria associated with the advertisement for the client device to measure during playback of the video.

15. The computer-implemented method of claim 14, wherein measuring interactions with the advertisements by the user further comprises:

determining the user-interaction criteria to measure for each advertisement based on the advertisement tag associated with each advertisement;

measuring user interaction with each advertisement according to the user-interaction criteria during playback of the video and the advertisements; and

storing the user interaction associated with each advertisement.

16. The computer-implemented method of claim 14, wherein the user interaction criteria includes a length of time an advertisement is displayed to the user.

17. The computer-implemented method of claim 14, wherein the user interaction criteria includes a number of views of the advertisement by the user.

18. The computer-implemented method of claim 14, wherein the user interaction criteria includes a percentage of time that an advertisement is viewed in the video by a user relative to a total possible display time of the advertisement.

19. The computer-implemented method of claim 14, wherein the user interaction criteria includes clicking of a hyperlink within an advertisement.

20. The computer-implemented method of claim 1, further comprising:

validating a digital signature of the video to verify that the advertisement tags are not altered by a malicious user; and

logging whether the advertisement tags are altered.

21. The computer-implemented method of claim 10, wherein generating the report comprises:

aggregating the interactions with each advertisement for display in the report.

22. The computer-implemented method of claim 10, wherein the report further comprises information describing whether the advertisement tags have been altered.

23. The computer-implemented method of claim 10, wherein the report further comprises information indicating a manufacturer of the client device and a model associated with the client device.

24. The computer-implemented method of claim 10, further comprising:

determining an advertisement service associated with each advertisement from information included in the advertising attributes of the insertion point; and

for each advertisement, transmitting a report to an advertisement service associated with the advertisement, wherein the report describes user interaction with the advertisement.

25. A computer-implemented method for providing video advertisements to a client device, the method executed by a computer and comprising:

receiving a request for a video from a client device;

determining advertisements to be inserted at advertisement insertion points included in the video based at least in part on information associated with each insertion point that describes advertising attributes of the insertion point;

inserting the determined advertisements into the video at the insertion points, each determined advertisement including an advertisement tag specifying parameters relating to display of the advertisement on the client device; and

providing the video including the advertisements to the client device.

26. The computer-implemented method of claim 25, wherein determining advertisements to be inserted at the insertion points further comprises:

selecting advertisements having content associated with the video content.

27. The computer-implemented method of claim 25, wherein determining advertisements to be inserted at the insertion points further comprises:

providing an advertising service the advertising attributes of each insertion point; and

receiving for each insertion point, one or more advertisements according to the advertising attributes of the insertion point.

28. The computer-implemented method of claim 25, wherein determining advertisements to be inserted at the insertion points further comprises selecting advertisements having a format that the client device is capable of displaying.

29. The computer-implemented method of claim 25, wherein inserting the determined advertisements into the video comprises:

inserting the selected advertisements into an advertisement pool associated with the video, wherein the advertisement pool represents a collection of advertisements from which the client device displays in the determined insertion points at least one of the advertisements in the collection.

30. The computer-implemented method of claim 25, wherein the parameters relating to display of the advertisement on the client device include attributes of an advertisement format associated with the advertising tag.

31. The computer-implemented method of claim 25, wherein each advertisement tag further specifies user-interaction criteria associated with the advertisement for the client device to measure during playback of the video.

32. The computer-implemented method of claim 31, wherein the measured user interaction criteria includes a length of time an advertisement is displayed to a user.

33. The computer-implemented method of claim 31, wherein the measured user interaction criteria includes a number of views of the advertisement by a user.

34. The computer-implemented method of claim 31, wherein the measured user interaction criteria includes a percentage of time that an advertisement in the video is viewed by a user relative to a total possible display time of the advertisement.

35. The computer-implemented method of claim 31, wherein the measured user interaction criteria includes clicking of a hyperlink in an advertisement within the video.

36. The computer-implemented method of claim 25, wherein each insertion point'"'"'s advertising attributes further describes an identification of an advertisement service for reporting user interaction with the associated advertisement.

37. The computer-implemented method of claim 25, wherein the advertisement attributes further include instructions to cause the client device to report a model identification and a device identification associated with the client device to dynamically fetch advertisements for display in the video.

38. The computer-implemented method of claim 25, further receiving identification of the advertisement insertion points included in the video from a content publisher associated with the video.

39. The computer-implemented method of claim 25, wherein the advertising attributes of each insertion point describe a priority of advertisement formats for display at the insertion point associated with the advertising attributes.

40. The computer-implemented method of claim 25, wherein the advertising attributes of each insertion point describe a maximum number of advertisements that can be inserted at that insertion point.

41. The computer-implemented method of claim 25, wherein the advertising attributes of each insertion point describe an order in which advertisements are to be displayed in the insertion point.

42. The computer-implemented method of claim 41, wherein the described order varies between a first and a second playing of the video.

43. The computer-implemented method of claim 25, the advertising attributes of each insertion point describe describes a frequency with which each selected advertisement is displayed in the associated insertion point.

44. The computer-implemented method of claim 25, further comprising:

receiving a report from the client device describing interactions with the advertisements by the user;

determining a total amount of revenue generated by the advertisements; and

distributing the revenue to a manufacturer associated with the client device and a content publisher associated with the video.

45. The computer-implemented method of claim 44, wherein determining a total amount of revenue comprises:

determining from the report a total amount of time that each advertisement was interacted with by the user; and

determining the total amount of revenue generated by the advertisements based at least in part on the total amount of time.

46. A computer program product for displaying advertisements in a video on a client device, comprising a computer-readable storage medium containing computer program code for controlling a processor to perform a method comprising:

receiving a video at the client device;

determining advertisement insertion points included in the video, each insertion point comprising information that describes advertising attributes of the insertion point;

determining advertisements for display in each advertisement insertion point based at least in part on the information that describes the advertising attributes of the insertion point, each advertisement including an advertisement tag specifying parameters relating to display of the advertisement on the client device; and

displaying the advertisements, wherein the advertisements are displayed in the determined insertion points.

47. A computer program product for providing video advertisements to a client device, comprising a computer-readable storage medium containing computer program code for controlling a processor to perform a method comprising:

receiving a request for a video from a client device;

determining advertisements to be inserted at advertisement insertion points included in the video based at least in part on information associated with each insertion point that describes advertising attributes of the insertion point;

inserting the determined advertisements into the video at the insertion points, each determined advertisement including an advertisement tag specifying parameters relating to display of the advertisement on the client device; and

providing the video including the advertisements to the client device.

48. A client device for displaying advertisements in a video at the client device, the client device comprising:

a computer processor; and

a computer-readable storage medium storing instructions that when executed by the processor causes the processor to perform the steps of;

receive a video;

determine advertisement insertion points included in the video, each insertion point comprising information that describes advertising attributes of the insertion point;

determine advertisements for display in the advertisement insertion points, each advertisement including an advertisement tag specifying parameters relating to display of the advertisement on the client device; and

display the advertisements, wherein the advertisements are displayed in the determined insertion points.

49. A system for providing video advertisements to a client device, the system comprising:

a computer processor; and

a computer-readable storage medium storing instructions that when executed by the processor causes the processor to perform the steps of;

receive a request for a video from a client device;

determine advertisements to be inserted at advertisement insertion points included in the video based at least in part on information associated with each insertion point that describes advertising attributes of the insertion point;

insert the determined advertisements into the video at the insertion points, each determined advertisement including an advertisement tag specifying parameters relating to display of the advertisement on the client device; and

provide the video including the advertisements to the client device.