Content Delivery Systems and Methods

• US 20100293049A1
• Filed: 05/21/2010
• Published: 11/18/2010
• Est. Priority Date: 04/30/2008
• Status: Active Grant

• Current Assignee: Intertrust Technologies Corporation (Fidelio Acquisition Co LLC)
• Original Assignee: Intertrust Technologies Corporation (Fidelio Acquisition Co LLC)
• Inventors: Grandhomme, Laurent, Tenneti, Sanjeev, Sanagavarapu, Prasad, Maher, David P., Khambete, Prasad
• Granted Patent: US 10,191,972 B2
• Time in Patent Office: Days
• US Class Current: 705/14.46
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method for distributing an electronic content item for consumption with advertisements is provided. In one embodiment, a content provider creates a license identifying one or more slots within an electronic content item at which advertisements are to be inserted. The license specifies one or more types of advertisements that are not permitted to be inserted into the slots, and also specifies criteria for dynamically selecting advertisements to insert into the one or more slots. The content provider securely associates the electronic license with the electronic content item and distributes the electronic content item and the electronic license to a third party for consumption or subsequent transfer to an end user.

Claims

1. A method for distributing an electronic content item for consumption with advertisements, the method comprising:

creating an electronic license, the license identifying one or more slots within the electronic content item at which advertisements are to be inserted, the license further specifying one or more types of advertisements that are not permitted to be inserted into the slots, the license further specifying a criteria for dynamically selecting advertisements to insert into the one or more slots from amongst a plurality of advertisements;

securely associating the electronic license with the electronic content item; and

distributing the electronic content item and the electronic license to a third party.

2. The method of claim 1, in which the criteria for dynamically selecting advertisements comprises selection of the advertisements that yield the highest revenue for a content provider, as determined by evaluating bids submitted by each advertisement.

3. The method of claim 1, further comprising:

receiving information from a clearinghouse regarding which advertisements were selected for presentation in connection with presentation of the electronic content item to an end user.

4. The method of claim 1, further comprising:

receiving, from a clearinghouse, summary, anonymous user profile information regarding users to whom the electronic content item was presented.

11. The method of claim 1, further comprising:

receiving, from a clearinghouse, summary, anonymous user profile information regarding users to whom the electronic advertisement was presented.

5. A method for distributing an electronic advertisement for consumption with an electronic content item, the method comprising:

creating an electronic license, the license specifying a first amount that a provider of the advertisement is willing to pay to a content provider each time the advertisement is rendered to an end user, the electronic license further specifying a second amount that the provider of the advertisement is willing to pay to the content provider if one or more conditions are met, wherein the second amount is greater than the first amount;

securely associating the electronic license with the electronic advertisement item; and

distributing the electronic advertisement and the electronic license to a third party.

6. The method of claim 5, in which the one or more conditions comprise one or more conditions relating to the type of user to whom the advertisement will be presented.

7. The method of claim 5, in which the one or more conditions comprise one or more conditions relating to the environment in which the advertisement will be presented to the user.

8. The method of claim 5, in which the one or more conditions comprise one or more conditions relating to the type of content item with which the advertisement will be presented to the user.

9. The method of claim 5, in which the one or more conditions comprise one or more conditions relating to the type of user to whom the advertisement will be presented, and the type of content item with which the advertisement will be presented to the user.

10. The method of claim 5, further comprising:

receiving information from a clearinghouse regarding a context in which another advertisement was selected for presentation to a user instead of the electronic advertisement;

creating a new license, the new license specifying a third amount that the provider of the advertisement is willing to pay to the content provider if one or more conditions are met, wherein the third amount is greater than the first amount and the second amount; and

distributing the new license to a third party.