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MOBILE ADVERTISING ON PERSONAL CELLULAR TELECOMMUNICATIONS DEVICES

  • US 20100312643A1
  • Filed: 03/20/2007
  • Published: 12/09/2010
  • Est. Priority Date: 01/04/2007
  • Status: Active Grant
First Claim
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1. Method for mobile advertising on a personal cellular telecommunications device having a display screen, the method comprising the steps of:

  • (a) displaying a Level 0 interactive display message including a content precursor on the display screen, the Level 0 interactive display message having at least one response mechanism for continuing regular device operation including displaying additional content associated with the content precursor; and

    (b) displaying mobile advertising on the display screen either simultaneously with the content precursor in a single display image or between a subscriber invoking the Level 0 interactive display message for displaying the additional content associated with its content precursor and displaying the additional content.

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