SYSTEM FOR SERVING ADVERTISEMENTS TARGETED TO GEOGRAPHIC AREAS OVER MOBILE DEVICES
First Claim
1. A method of serving advertisements targeted to geographic areas over mobile devices, comprising:
- receiving a request associated with a mobile device, wherein the mobile device is associated with a mobile carrier;
determining a geographic location associated with the request;
identifying an advertisement targeted to the geographic area and the mobile carrier of the mobile device; and
providing the advertisement to the mobile device.
3 Assignments
0 Petitions
Accused Products
Abstract
A system is described for serving advertisements targeted to geographic areas over mobile devices. The system may include a processor, a memory and an interface being operatively connected. The memory may store a request associated with a mobile device, and an advertisement. The processor may be operative to communicate with the mobile device. The mobile device may be associated with a mobile carrier. The processor may receive the request associated with the mobile device and may determine a geographic location associated with the request. The processor may identify an advertisement, the advertisement being targeted to the geographic area and the mobile carrier. The processor may provide the identified advertisement to the mobile device.
185 Citations
20 Claims
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1. A method of serving advertisements targeted to geographic areas over mobile devices, comprising:
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receiving a request associated with a mobile device, wherein the mobile device is associated with a mobile carrier; determining a geographic location associated with the request; identifying an advertisement targeted to the geographic area and the mobile carrier of the mobile device; and providing the advertisement to the mobile device. - View Dependent Claims (2, 3, 4, 5)
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6. A method of targeting an advertisement to a geographic area, comprising:
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providing an interface enabling an advertiser to identify a keyword, a mobile carrier, a geographic area and an advertisement; associating the advertisement with the mobile carrier, the geographic area and the keyword; and providing the advertisement to a mobile device associated with the mobile carrier when a user located within the geographic area uses the mobile device to search for the keyword. - View Dependent Claims (7, 8, 9, 10)
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11. A method of providing advertisements targeted to geographic areas to mobile carriers, comprising:
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receiving a request for an advertisement from a mobile carrier for display on a mobile device; identifying a descriptor of a geographic location associated with a physical location of the mobile device; retrieving an advertisement associated with the descriptor of the geographic location and the mobile carrier; and providing the advertisement to the mobile carrier for display on the mobile device. - View Dependent Claims (12, 13, 14, 15)
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16. A system for serving advertisements targeted to geographic areas over mobile devices, comprising:
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a memory to store a request associated with a mobile device and an advertisement; an interface operatively connected to the memory to communicate with the mobile device, wherein the mobile device is associated with a mobile carrier; and a processor operatively connected to the memory and the interface the processor for running instructions, wherein the processor receives the request associated with the mobile device, determines a geographic location associated with the request, identifies an advertisement targeted to the geographic area and the mobile carrier, and provides the advertisement to the mobile device. - View Dependent Claims (17, 18, 19, 20)
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Specification