System for sales optimization utilizing biometric customer recognition technique

• US 20100312660A1
• Filed: 09/19/2008
• Published: 12/09/2010
• Est. Priority Date: 10/22/2002
• Status: Active Grant

• Current Assignee: Mark Griner, Michael Milgramm
• Original Assignee: Mark Griner, Michael Milgramm
• Inventors: Milgramm, Michael, Griner, Mark
• Granted Patent: US 8,055,551 B2
• Time in Patent Office: Days
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0237 at kiosk
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A system and method for sales optimization having a store database storing information about past shopping experiences and preferences of different customers, a business rules engine connected to the store database, a biometric database containing biometric data, a customer identification engine connected to the biometric database; and a biometric detector detecting customer'"'"'s presence in the store. The biometric detector is connected to the biometric database through the customer identification engine. The customer identification engine identifies detected customers using data stored in the biometric database. The system also includes at least one sales representative terminal connected to the business rules engine. When sales optimization tactic is determined, it is conveyed from the business rules engine to the sales representative terminal.

Claims

1. A process implemented on a computer system for storing biometric information and information about past shopping experiences and preferences of a customer in a database;

Identifying using biometric information whether shopping experience and preferences information about a customer present in a store is contained in a database; and

Relaying the shopping experience and preferences information about the customer to a sales representative in the store.

2. The process of claim 1, wherein the biometric information is obtained by an in-store video camera.

3. The process of claim 10, wherein the biometric information is facial recognition information.