Method and System for Providing Advertising Through Content Specific Nodes Over the Internet
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Abstract
Methods and systems for providing advertising content over the Internet through a hierarchical content-specific node structure and pricing advertising delivery over each node independently. Independent delivery and pricing allows an advertiser to pay more for advertisements delivered to a narrowly targeted audience likely to be interested in the goods or services offered by the advertising entity and to pay less for advertisements directed at a more general audience who may or may not have an interest in the goods or services offered. The less content specific the node is, the less targeted the advertisement will be, and therefore, the less valuable the advertisement will be to the advertising entity. Targeted advertising to multiple levels of content specific nodes is enabled.
89 Citations
52 Claims
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1-27. -27. (canceled)
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28. A method for receiving advertisement information from advertisers, the method implemented by a server system and comprising:
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sending, through a communication interface, a multi-level representation of at least a portion of a hierarchy of content nodes to a plurality of advertiser user systems to facilitate selection of one or more of the content nodes, the hierarchy of content nodes providing a categorization of information; receiving, through a communication interface, advertisement listing information comprising a plurality of bids, each bid being associated with respective content topics; and serving, using one or more data processors, an advertisement based on the advertisement listing information for requests associated with a selected bid of the plurality of bids relative to other bids associated with other advertisements for the content topic associated with the selected bid. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. An advertising system for receiving advertisement information from advertisers for publication through a multi-node hierarchical content-based system, the system comprising:
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a communication interface for; sending a multi-level representation of at least a portion of a hierarchy of content nodes to a plurality of advertiser user systems to facilitate selection of one or more of the content nodes, the hierarchy of content nodes providing a categorization of information; receiving advertisement listing information comprising a plurality of bids, each bid being associated with respective content topics; a computer storage device for storing the advertisement listing information; and a server for serving an advertisement based on the advertisement listing information for requests associated with a selected bid of the plurality of bids relative to other bids associated with other advertisements for the content topic associated with the selected bid. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52)
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Specification