Systems and Methods For Providing Keyword Related Search Results in Augmented Content for Text on a Web Page

• US 20110015996A1
• Filed: 07/13/2010
• Published: 01/20/2011
• Est. Priority Date: 07/14/2009
• Status: Abandoned Application

• Current Assignee: Vibrant Media Incorporated
• Original Assignee: Vibrant Media Incorporated
• Inventors: Seideman, Jay, Gooding, Craig, Kassoway, Anna
• Application Number:
  US12/835,602
• Publication Number:
  US 20110015996A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06F 16/9558 Details of hyperlinks; Management of linked annotations
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The solution of the present disclosure provides augmented content in the form of a convenient search unit. The convenient search unit, or CSU, provides an intext or keyword based augmentation technique that conveniently provides a viewer search results from one or more search engines based on the content of the keyword(s). The CSU is displayed responsive to a viewer'"'"'s interaction with content of a current destination page, such as user placing the mouse over a predetermined keyword or clicking on the same. The systems and methods of the present disclosure automatically performs a relevant search with a search engine based on the context of the keyword and displays the results of the search in a creative element that overlays the current destination page. Using the overlay technique, the viewer can view and interaction with search results of related content without leaving the current destination page.

Claims

1. A method for providing keyword based search results via a user interface overlay responsive to an indication of a cursor over a keyword identified for augmentation on a currently displayed web page, the method comprising:

(a) receiving, by a server, an indication that a cursor on a web page currently displayed on a client is over a keyword identified for augmentation via a user interface overlay that displays search results;

(b) transmitting a request for search results based on the keyword to a search engine via a network; and

(c) displaying, by the client on the currently displayed web page the user interface overlay as an overlay corresponding to the keyword, the user interface overlay displaying at least a portion of the search results received from the search engine.

2. The method of claim 1, wherein step (a) further comprises receiving, by the server, the indication that the cursor was over the keyword for a predetermined time period.

3. The method of claim 1, wherein step (a) further comprises receiving, by the server, the indication that the user selected the keyword.

4. The method of claim 1, wherein further comprising generating, by the server, the user interface overlay to include a predetermined number of search results.

5. The method of claim 1, wherein further comprising generating, by the server, the user interface overlay to include a uniform resource locator to a web page of the search engine proving the search results.

6. The method of claim 1, further comprising generating, by the server, the user interface overlay to include one or more advertisements identified for augmentation of the keyword in conjunction with the search results.

7. The method of claim 1, further comprising generating, by the server, the user interface overlay to include one or more types of media identified for augmentation of the keyword via the user interface overlay in conjunction with the search results.

8. The method of claim 1, wherein step (c) further comprises transmitting the request to include a search query comprising the keyword.

9. The method of claim 1, wherein step (c) further comprises transmitting the request to include a search query of one or more search terms identified for the keyword.

10. The method of claim 1, wherein step (c) further comprises transmitting, by the server, the request for search results.

11. The method of claim 10, further comprising including at least a portion of the search results into the user interface overlay transmitted to the client in step (b)

12. The method of claim 1, wherein step (c) further comprises transmitting, by the user interface overlay, the request for search results.

13. The method of claim 1, wherein step (d) further comprises displaying, by a browser on the client, the user interface overlay near the keyword on the currently displayed web page.

14. A method for tracking user interactions related to a user interface overlay displayed with a keyword identified for augmentation on a currently displayed web page, the method comprising:

(d) receiving, by a server, a first indication that a cursor on a web page currently displayed on a client has been over a keyword for a first predetermined time period, the keyword identified for augmentation via a user interface overlay that displays search results;

(e) receiving, by the server, a second indication that the user selected a uniform resource locator of a result from the search results displayed by the user interface overlay; and

(f) transmitting, by the server, a request via a network to the search engine to register a view by the user of the result from the search results.

15. The method of claim 14, wherein step (b) further comprises receiving, by the server, the second indication the user selected the uniform resource locator after expiration of a second predetermined time period.

16. The method of claim 15, further comprising initiating the second predetermined time period responsive to transmitting the user interface overlay.

17. The method of claim 14, wherein step (c) further comprises transmitting, by the server, a request via a network to a tracking service to the register the view.

18. The method of claim 14, further comprises providing, by the user interface overlay, a display of the search results via a landing page of the search engine.

19. The method of claim 14, wherein step (b) further comprises receiving, by the server, the second indication after expiration of a second predetermined time period and in step (d) transmitting the request to the search engine.

20. The method of claim 14, wherein step (b) further comprises receiving, by the server, the second indication that the user conducted a modified search via the user interface overlay.

21. The method of claim 20, further comprising receiving the second indication after expiration of the second predetermined time period.

22. The method of claim 14, further comprising displaying the user interface overlay near the keyword on the currently displayed web page until expiration of a second predetermined time period.

23. The method of claim 14, wherein step (b) further comprises receiving, by the server, the second indication that the user selected augmented content of the user interface overly instead of the uniform resource locator of the result from the search results and not transmitting the request to the search engine.