METHOD AND SYSTEM FOR RETAINING CUSTOMER LOYALTY
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Abstract
A system and method for providing incentives to customers where the incentives are tailored to the customer'"'"'s needs and expectations while achieving profitability to the provider are presented. The present invention determines a set of incentives based on customer segmentation, card segmentation, call type as well as other factors. Upon receiving a request for termination or other request, the customer may be routed to an appropriate person, department, or group. Information regarding the account may be identified and retrieved and the customer may be verified. Based on customer payment history and other information, the customer segment may be identified. Incentives are then determined based on customer segmentation data, product information, and call type. These incentives are offered to the customer for approval. If the customer does not accept the incentive, other sales opportunities may be offered to the customer in an effort to retain customer loyalty.
212 Citations
40 Claims
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1-18. -18. (canceled)
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19. A computer implemented method for providing one or more tailored incentives to a customer, the computer implemented method comprising the steps of:
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retrieving account data associated with the customer in response to a request from the customer where the account data is displayed on a graphical user interface; identifying the request as a request type from a list of predetermined request types, at a type module, where the request type identifies the customer'"'"'s current situation; identifying the customer as a customer segment, at a customer segment module, where the customer segment identifies the customer'"'"'s past behavior; identifying one or more incentives, at an incentive module, based on the request type, the customer segment and one or more profitability factors associated with the provider of the one or more incentives; and offering the customer at least one of the identified one or more incentives for retaining the customer in response to the request; wherein the one or more incentives comprises at least one product or service offered by a financial institution. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A computer implemented system for providing one or more tailored incentives to a customer, the computer implemented system comprising:
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a graphical user interface that displays account data associated with a customer, in response to a request from a customer; a type module for identifying the request as a request type from a list of predetermined request types, where the request type identifies the customer'"'"'s current situation; a customer segmentation module for identifying the customer as a customer segment, where the customer segment identifies the customer'"'"'s past behavior; and an incentive module for identifying one or more incentives based on the request type, the customer segment and one or more profitability factors associated with the provider of the one or more incentives and wherein the customer is offered at least one of the identified one or more incentives for retaining the customer in response to the request; wherein the one or more incentives comprises at least one product or service offered by a financial institution. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40)
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Specification