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OPTIMIZING ADS BY CUSTOMIZATION FOR A TARGET DEVICE

  • US 20110022464A1
  • Filed: 07/21/2009
  • Published: 01/27/2011
  • Est. Priority Date: 07/21/2009
  • Status: Abandoned Application
First Claim
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1. One or more computer-storage media having computer-executable instructions embodied thereon that, when executed, perform a method for optimizing an advertisement, the method comprising:

  • receiving from an advertiser a dynamic creative that includes at least one asset to include in the advertisement and at least one rule to control the advertisement;

    accessing device information for a target device that will receive the advertisement, wherein the device information includes at least a screen size of the target device;

    creating the advertisement to be presented to a user such that the advertisement includes an optimized set of creative elements for the target device, wherein the optimized set of creative elements includes the at least one asset and is customized for the target device based on the device information; and

    presenting the advertisement with the optimized set of creative elements to the user.

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