METHOD AND SYSTEM FOR PRESENTMENT AND REDEMPTION OF PERSONALIZED DISCOUNTS

  • US 20110029364A1
  • Filed: 04/19/2010
  • Published: 02/03/2011
  • Est. Priority Date: 07/29/2009
  • Status: Active Grant
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First Claim
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1. A method for presenting an offer at a mobile phone comprising:

  • identifying a location of the mobile phone;

    determining that a user meets a targeting criterion, wherein the user is associated with the mobile phone;

    determining a discount, wherein the discount is applicable to a purchase involving an item, wherein the user is eligible for the discount, wherein a second user is ineligible for the discount due to failure to meet the targeting criterion, and wherein determining the discount includes using the targeting criterion;

    presenting the discount to the user via the mobile phone; and

    enabling redemption of the discount, wherein the user can benefit from the redemption and wherein the second user cannot benefit from the redemption.

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