MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, AND SYSTEMS

• US 20110029380A1
• Filed: 04/30/2010
• Published: 02/03/2011
• Est. Priority Date: 07/09/2007
• Status: Active Grant

• Current Assignee: Red Rock, Series 58 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Velti PLC
• Inventors: Ieronymakis, Joseph, Tsakalos, Konstantinos, Moukas, Alexandros, Dendris, Nikolaos, Varelas, Ypatios, Giannakis, Konstantinos, Kontarinis, Dimitrios, Kaskavelis, Christos, Nassiakou, Maria, Tzikas, Ioannis
• Granted Patent: US 8,401,887 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Claims

1. A computer-based method for targeting users with device specific content, the method comprising the steps of:

transmitting an advertising message with a link to a plurality of consumers;

receiving consumer device information in response to each consumer accessing the link;

generating content for display on a plurality of consumer devices using a common file format hierarchy; and

rendering the content generated using the common file format for each consumer as a function of consumer device type.

2. The method of claim 1 wherein the content comprises advertising.

3. The method of claim 1 wherein the content comprises a website.

4. The method of claim 1 wherein the content is generated using a mobile marketing platform.

5. The method of claim 1 further comprising the step of publishing the content to a location.

6. The method of claim 5 wherein the step of publishing comprises publishing the content under a site name other than a live site name.

7. The method of claim 1 further comprising the step of managing the content via a tree structure.

8-25. -25. (canceled)