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METHOD FOR CLICK-STREAM ANALYSIS USING WEB DIRECTORY REVERSE CATEGORIZATION

  • US 20110029389A1
  • Filed: 10/15/2010
  • Published: 02/03/2011
  • Est. Priority Date: 06/02/2000
  • Status: Active Grant
First Claim
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1. A method of profiling a user comprising:

  • collecting information on a click stream associated with a user on a client computer, wherein the click stream comprises network addresses and wherein a server computer performs the collecting;

    obtaining meta tags from at least one source remote from the server computer and the client computer, wherein the meta tags comprise network address categorization for the network addresses;

    utilizing the click stream information collected by the server computer and one or more of the meta tags from the at least one source to obtain a profile for the user; and

    based at least in part on the profile, providing information regarding an item or offering the item to the user.

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