METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT-BASED NAVIGATIONAL SERVICES

• US 20110040626A1
• Filed: 08/14/2009
• Published: 02/17/2011
• Est. Priority Date: 08/14/2009
• Status: Abandoned Application

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Inventors: Lin, Zhijian
• Application Number:
  US12/541,549
• Publication Number:
  US 20110040626A1
• Time in Patent Office: Days
• US Class Current: 705/14.63
• CPC Class Codes: G01C 21/3682 output of POI information on a road map G01C21/3614, G01C21/3685 take precedence
• CPC Class Codes: G01C 21/3697 Output of additional, non-guidance related information, e.g. low fuel level G01C21/3679 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

An approach is provided for advertisement-based navigational services. A route request is received from a user device for route directions. An advertisement request is generated for advertisement content. Location of the user device and routing information associated with the route directions are determined. The advertisement request is transmitted to an advertisement platform that selects an advertisement based on the location of the user device and the routing information. The selected advertisement is received. The selected advertisement along with the route directions are transmitted to the user device.

Claims

1. A method comprising:

receiving a route request from a user device for route directions;

generating an advertisement request for advertisement content;

determining location of the user device and routing information associated with the route directions;

transmitting the advertisement request to an advertisement platform that selects an advertisement based on the location of the user device and the routing information;

receiving the selected advertisement; and

transmitting the selected advertisement along with the route directions to the user device.

2. A method according to claim 1, wherein the selected advertisement is an audio advertisement.

3. A method according to claim 2, wherein the advertisement is selected based on user profile information.

4. A method according to claim 2, wherein the audio advertisement is presented during execution of route directions based on the location of the device.

5. A method according to claim 1, wherein the user device is a mobile phone.

6. A method according to claim 1, wherein the selected advertisement is provided to the user device as part of a global positioning system based navigational service.

7. A method according to claim 1, wherein the user device prompts a user to reroute based on the selected advertisement.

8. An apparatus comprising:

a communication interface configured to receive, from a user device, a route request for route directions; and

a processor configured to generate an advertisement request for advertisement content and determine the location of the user device and routing information associated with the route directions,

wherein the communication interface is further configured to,

transmit the advertisement request to an advertisement platform configured to select an advertisement based on the location of the user device and the routing information,

receive the selected advertisement, and

transmit the selected advertisement along with the route directions to the user device.

9. An apparatus according to claim 8, wherein the selected advertisement is an audio advertisement.

10. An apparatus according to claim 9, wherein the advertisement is selected based on user profile information.

11. An apparatus according to claim 9, wherein the audio advertisement is presented during execution of route directions based on the location of the device.

12. An apparatus according to claim 9, wherein the user device is a mobile phone.

13. An apparatus according to claim 9, wherein selected advertisements are provided to user devices as part of a global positioning system based navigational service.

14. An apparatus according to claim 9, wherein the user device prompts a user to reroute based on the selected advertisement.

15. A method comprising:

generating, at a user device, a request for routing information, the routing information corresponding to at least route directions;

transmitting the request to a navigational platform; and

receiving the routing information along with advertisement information,

wherein the advertisement information is selected based on location of the user device and the routing information.

16. A method according to claim 15, further comprising:

presenting the routing information and, the advertisement information to a user of the user device based on the location of the device.

17. A method according to claim 15, wherein the advertisement information is audio advertisement information.

18. A method according to claim 15, wherein the advertisement information is further selected based on user profile information and/or the routing information.

19. A method according to claim 15, wherein the user device is a mobile phone.

20. A method according to claim 15, wherein the advertisement information is provided to the user device as part of a global positioning system based navigational service.