SYSTEM AND METHOD FOR PROVISIONING ADVERTISEMENTS TO A VEHICLE USER

• US 20110078024A1
• Filed: 09/29/2009
• Published: 03/31/2011
• Est. Priority Date: 09/29/2009
• Status: Abandoned Application

• Current Assignee: General Electric Company
• Original Assignee: General Electric Company
• Inventors: Brusilovsky, Roman, Carbone, John William, Salvo, Joseph James, Messier, Daniel John
• Application Number:
  US12/568,921
• Publication Number:
  US 20110078024A1
• Time in Patent Office: Days
• US Class Current: 705/14.63
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

A method for provisioning of advertisement to a user of a vehicle is provided. The method comprises determining information comprising attributes associated with behavior of the user, analyzing the information of the user and communicating at least one advertisement to the user wherein the at least one advertisement is based on the analyzed information.

Claims

1. A method for provisioning of advertisement to a user of a vehicle, the method comprising:

determining information comprising attributes associated with behavior of the user;

analyzing the information of the user; and

communicating at least one advertisement to the user wherein the at least one advertisement is based on the analyzed information.

2. The method of claim 1, wherein the information further comprises attributes associated with location of the vehicle.

3. The method of claim 1, wherein the information further comprises attributes associated with a context of the vehicle.

4. The method of claim 1, wherein analyzing the information of the user further comprises determining the user behavior.

5. The method of claim 1, wherein the attributes comprise usage of at least one of a steering, an accelerator, a clutch, a gear, a brake, a gear shift, a window and/or a display unit.

6. The method of claim 1, wherein the behavior comprises at least one of hungry, angry, sleepy, tired and/or restless.

7. The method of claim 3, wherein the context comprises at least one of tyre pressure, oil level, wheel angle, make of the vehicle and/or model of the vehicle.

8. The method of claim 1 further comprising displaying the at least one advertisement on the display unit in the vehicle.

9. The method of claim 1 further comprising displaying the at least one advertisement on a device accessible to the user.

10. The method of claim 1, wherein the at least one advertisement comprises at least one of text message, an audio, a video and/or an image.

11. The method of claim 1 further comprising associating a price with the at least one advertisement, wherein the price is offered by an advertiser of the at least one advertisement.

12. The method of claim 11 further comprising selecting the at least one advertisement from one or more advertisements, and wherein communicating the at least one advertisement comprises communicating the advertisement having the highest associated price from the one or more advertisements.

13. The method of claim 11, wherein the advertiser is a third party.

14. The method of claim 11, wherein the price offered by the advertisers further comprises price based on provisioning of the at least one advertisement to a fixed number of users.

15. The method of claim 11, wherein the price offered by the advertisers further comprises price based on a distance travelled by the vehicle while the advertisement is provisioned.

16. The method of claim 11, wherein the price offered by the advertisers further comprises price based on a time for which the advertisement is provisioned.

17. The method of claim 11, wherein the price offered by the advertisers further comprises price based on a number of times the advertisement is provisioned.

18. The method of claim 11, wherein the price offered by the advertisers further comprises price based on provisioning of the at least one advertisement subsequent to a user action.

19. The method of claim 11, wherein the price offered by the advertisers further comprises price based on provisioning of the at least one advertisement subsequent to a transaction performed by the user.

20. An apparatus for provisioning of advertisements to a user of a vehicle, comprising:

a telematics device to determine information comprising attributes associated with behavior of the user of the vehicle;

an agent for aggregating the information; and

an advertising module to communicate at least one advertisement to the user wherein the at least one advertisement is associated with the behavior.

21. The apparatus of claim 20, wherein the telematics device is further configured to aggregate information associated with location of the vehicle.

22. The apparatus of claim 20, wherein the telematics device is further configured to aggregate information associated with context of the vehicle.

23. The apparatus of claim 20 further comprising a display unit located within the vehicle, the display unit configured to display the at least one advertisement.

24. The apparatus of claim 20 further comprising a device accessible to the user, the device configured to display the at least one advertisement.

25. A system for provisioning of advertisements to a user of a vehicle, the system comprising:

a vehicle comprising;

a telematics device to determine information comprising attributes associated with behavior of the user of the vehicle,

an agent for aggregating the information; and

a server comprising;

a classification module for classifying the user behavior; and

an advertising module for provisioning of at least one advertisements to the vehicle, the at least one advertisement being provisioned based on the classification of user behavior.

26. The system of claim 25, wherein the telematics device is further configured to aggregate the information associated with location of the vehicle.

27. The system of claim 25, wherein the telematics device is further configured to aggregate the information associated with context of the vehicle.

28. The system of claim 25, wherein the classification module is configured to identify at least one advertisement based on the information.

29. The system of claim 25, wherein the advertising module is configured to provision the at least one advertisement on a display unit in the vehicle.

30. The system of claim 25, wherein the server further comprises displaying the at least one advertisement on a device accessible to the user.

31. A method of retrofitting a vehicle for provisioning of advertisements to a user of the vehicle, the method comprising:

providing a telematics device in the vehicle, the telematics device configured to generate and/or determine information comprising attributes associated with behavior of the user of the vehicle; and

providing an agent in the vehicle, the agent configured to aggregate the information comprising the attributes associated with the user behavior.

32. The method of claim 31 further comprises providing at least one sensor to generate the information associated with location of the vehicle.

33. The method of claim 31 further comprises providing a display unit for provisioning of the at least one advertisement.