METHOD OF GENERATING REVENUE FOR A GOVERNMENTAL ENTITY
First Claim
1. A method of generating revenue for a governmental entity by steps comprising:
- identifying a stationary structure supporting a traffic route information sign on a first side portion of the stationary structure;
making a lawful provision for inclusion of commercial advertisement on an unused second side portion of the stationary structure, wherein the lawful provision is selected from a group consisting of a regulatory provision and a statutory provision;
executing a licensing agreement between an interested party and the governmental entity for use of the unused second side portion of the stationary structure for commercial advertisement, wherein the executed licensing agreement includes an agreed upon royalty payable to the governmental entity;
securing a commercial advertisement on the unused second side portion of the stationary structure to transform the stationary structure from said stationary structure supporting said traffic route information sign on said first side portion of the stationary structure to said stationary structure supporting said traffic route information sign on said first side portion of the stationary structure and said commercial advertisement on said second side portion of the stationary structure; and
collecting the agreed upon royalty from the interested party to generate revenue for the governmental entity.
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Accused Products
Abstract
A method of generating revenue for a governmental entity is achieved by identifying a stationary structure supporting a traffic route information sign on a first side; making provisions for inclusion of commercial advertisement on an unused second side portion of the stationary structure; executing a licensing agreement between an interested party and the governmental entity for use of the unused second side portion of the stationary structure for commercial advertisement, wherein the executed licensing agreement includes an agreed upon royalty payable to the governmental entity; securing a commercial advertisement on the unused second side portion of the stationary structure; and collecting the agreed upon royalty from the interested party to generate revenue for the governmental entity.
21 Citations
20 Claims
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1. A method of generating revenue for a governmental entity by steps comprising:
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identifying a stationary structure supporting a traffic route information sign on a first side portion of the stationary structure; making a lawful provision for inclusion of commercial advertisement on an unused second side portion of the stationary structure, wherein the lawful provision is selected from a group consisting of a regulatory provision and a statutory provision; executing a licensing agreement between an interested party and the governmental entity for use of the unused second side portion of the stationary structure for commercial advertisement, wherein the executed licensing agreement includes an agreed upon royalty payable to the governmental entity; securing a commercial advertisement on the unused second side portion of the stationary structure to transform the stationary structure from said stationary structure supporting said traffic route information sign on said first side portion of the stationary structure to said stationary structure supporting said traffic route information sign on said first side portion of the stationary structure and said commercial advertisement on said second side portion of the stationary structure; and collecting the agreed upon royalty from the interested party to generate revenue for the governmental entity. - View Dependent Claims (2, 3, 4, 5)
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6. A method of generating revenue for a governmental entity by steps comprising:
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anchoring a stationary support to earth; sizing a support post and truss combination to accommodate a traffic route information sign on a first side of the truss and an electronic billboard on a second side of the truss; securing the support post and truss combination to the stationary support, in which the stationary support together with the support post and truss combination form the stationary structure; making a lawful provision for inclusion of commercial advertisement on an unused second side portion of the stationary structure, wherein the lawful provision is selected from a group consisting of a regulatory provision and a statutory provision; executing a licensing agreement between an interested party and the governmental entity for use of the second side of the truss, wherein the executed licensing agreement includes an agreed upon royalty payable to the governmental entity; securing the traffic route information sign to the first side of the truss; attaching the electronic billboard on the second side of the truss; applying a commercial advertisement to the electronic billboard; and collecting the agreed upon royalty from the interested party to generate revenue for the governmental entity. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification