SYSTEM AND METHOD FOR OFFERING AND FULFILLING SITUATION-BASED, LOCATION SPECIFIC REWARDS AND OFFERS TO MOBILE-ORIENTED CONSUMERS

• US 20110087538A1
• Filed: 12/17/2010
• Published: 04/14/2011
• Est. Priority Date: 06/12/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Alpine In Motion LLC
• Inventors: BOUS, Joseph, Blutinger, Elan Joel, Isaacson, Thomas M.
• Application Number:
  US12/972,216
• Publication Number:
  US 20110087538A1
• Time in Patent Office: Days
• US Class Current: 705/14.34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase

Abstract

A system, method and non-transitory computer-readable storage medium are disclosed for advertising. A system configured to practice the method receives user situation information. Based on the situation information, the system transmits an advertisement to the user'"'"'s mobile device, wherein the advertisement is associated with an identification card and a coupon and transmitted independent of any user solicitation for a communication and independent of a request for a product or a service. The system receives input from the user via the advertisement for purposes other than redeeming the coupon; and, and receives an indication of a purchase associated with the advertisement and completed at a point of sale device using the identification card, wherein the mobile device differs from the point of sale device and wherein the purchase is at full price and a rebate associated with the coupon and the identification card is provided to the user.

Claims

1. A method of advertising and completing a transaction associated with the advertising, the method comprising:

receiving situation information associated with a user;

based on the situation information, transmitting an advertisement to a mobile device of the user, wherein the advertisement (1) is associated with an identification card and a coupon and (2) is transmitted independent of any user solicitation for a communication and independent of a request for a product or a service;

receiving input from the user via the advertisement for purposes other than redeeming the coupon; and

receiving an indication of a purchase associated with the advertisement and completed at a point of sale device using the identification card, wherein the mobile device differs from the point of sale device and wherein the purchase is at full price and a rebate associated with the coupon and the identification card is provided to the user.

2. The method of claim 1, further comprising presenting the rebate on an identification card statement after receiving the indication of the purchase.

3. The method of claim 1, wherein the situation information comprises user location information.

4. The method of claim 1, wherein the situation information comprises a status of at least one computing device associated with a user.

5. The method of claim 1, wherein the purchase is performed without the user providing the rebate at the point of sale device.

6. The method of claim 1, wherein transmitting the advertisement to the mobile device of the user further comprises, in advance of transmitting, selecting the advertisement from a database of merchant offers.

7. The method of claim 1, wherein the situation information further comprises environmental information.

8. The method of claim 1, further comprising transmitting a confirmation of the rebate to the mobile device of the user after receiving the indication of the purchase.

9. The method of claim 1, wherein the identification card is one of a credit card and a debit card.

10. A system for advertising and completing a transaction associated with the advertising, the system comprising:

a processor;

a first module configured to control the processor to receive situation information associated with a user;

a second module configured to control the processor to transmit an advertisement to a mobile device of the user, based on the situation information, wherein the advertisement (1) is associated with an identification card and a coupon and (2) is transmitted independent of any user solicitation for a communication and independent of a request for a product or a service;

a third module configured to control the processor to receive input from the user via the advertisement for purposes other than redeeming the coupon; and

a fourth module configured to control the processor to receive an indication of a purchase associated with the advertisement and completed at a point of sale device using the identification card, wherein the mobile device differs from the point of sale device and wherein the purchase is at full price and a rebate associated with the coupon and the identification card is provided to the user.

11. The system of claim 10, further comprising a fifth module configured to control the processor to present the rebate on an identification card statement after receiving the indication of the purchase.

12. The system of claim 10, wherein the situation information comprises user location information.

13. The system of claim 10, wherein the situation information comprises a status of at least one computing device associated with a user.

14. The system of claim 10, wherein the purchase is performed without the user providing the rebate at the point of sale device.

15. The system of claim 10, wherein transmitting the advertisement to the mobile device of the user further comprises, in advance of transmitting, selecting the advertisement from a database of merchant offers.

16. The system of claim 10, wherein the situation information further comprises environmental information.

17. The system of claim 10, further comprising a fifth module configured to transmit a confirmation of the rebate to the mobile device of the user after receiving the indication of the purchase.

18. The system of claim 10, wherein the identification card is one of a credit card and a debit card.

19. A non-transitory computer-readable storage medium storing instructions which, when executed by a computing device, cause the computing device to provide an advertisement to a user computing device and manage a user purchased based on the advertisement, the instructions comprising:

receiving situation information associated with a user;

based on the situation information, transmitting an advertisement to a mobile device of the user, wherein the advertisement (1) is associated with an identification card and a coupon and (2) is transmitted independent of any user solicitation for a communication and independent of a request for a product or a service;

receiving input from the user via the advertisement for purposes other than redeeming the coupon; and

receiving an indication of a purchase associated with the advertisement and completed at a point of sale device using the identification card, wherein the mobile device differs from the point of sale device and wherein the purchase is at full price and a rebate associated with the coupon and the identification card is provided to the user.

20. The non-transitory computer-readable storage medium of claim 19, wherein the situation information comprises at least one of user location information, a status of at least one computing device associated with a user, and environmental information.