Web Pages and Methods for Displaying Targeted On-Line Advertisements in a Social Networking Media Space

• US 20110087540A1
• Filed: 12/16/2010
• Published: 04/14/2011
• Est. Priority Date: 06/08/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Vemulpalli, Raj, Krishnan, Gopal
• Application Number:
  US12/970,910
• Publication Number:
  US 20110087540A1
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An internet web page and methods for displaying one or more views in a social networking environment is provided. The web page is a graphical user interface that facilitates communication in the social networking environment. The internet web page includes a first region that provides selections for showing a list of friends for a first user. The list of friends is approved by the first user. A second region defines a community media space that including tools for allowing entry of text, images, or videos. A third region presents online advertising targeted based on knowledge about the friends of the first user, who are identified in the list of friends. The online advertising further is identifiable as liked by the first user when displayed in the third region. Further included is a fourth region for displaying an image selected by the first user to represent the first user and a fifth region providing an interface for communication via a chat session. The chat session is a text exchange between the first user and a second user selected from the list of friends.

Claims

1. An internet web page for displaying one or more views, the internet web page being a graphical user interface that facilitates social networking communication, the internet web page including,

a first region that provides selections for showing a list of friends for a first user, the list of friends being approved by the first user;

a second region defining a community media space, the community media space including tools for allowing entry of text, images, or videos;

a third region for presenting online advertising, the online advertising being targeted based on knowledge about the friends of the first user, who are identified in the list of friends, the online advertising further being identifiable as liked by the first user when displayed in the third region, wherein the third region is separate from or integrated within the second region; and

a fourth region for displaying an image selected by the first user to represent the first user;

wherein the internet web page is presented on a display of a computing system having a processor;

wherein the computing system is connected to a server having program instructions for managing interactivity with the internet web page, the server having a processor.

2. The internet web page as recited in claim 1, wherein the online advertisement is a picture, an image, a video, a clip, a page, an on-line game, an icon, a graphic, or a combination thereof.

3. The internet web page as recited in claim 1, wherein the at least one on-line advertisement is selectable from the third region by the first user and movable into the second region upon selection by the first user.

4. The internet web page as recited in claim 1, wherein the online advertising is interactively selectable from the internet web page and provides a link to another page provided by the online advertising.

5. The internet web page as recited in claim 1, wherein the internet web page is linked to a server, the server collects usage data related to the online advertising, the usage data being processed by an analyzer of the server to identify effectiveness through metrics, the metrics being used to adjust targeting of the online advertising.

6. The internet web page as recited in claim 5, wherein the metrics include identification of clicks or cursor-over actions associated with the online advertising.

7. The internet web page as recited in claim 1, further comprising a fifth region, the fifth region identifying a profile of the user.

8. The internet web page as recited in claim 1, wherein the online advertising identified as liked by the first user is indicative of an opinion of the online advertising, the opinion being collected and analyzed by an advertising analyzer executed on a server that renders the internet web page.

9. The internet web page as recited in claim 1, wherein the internet web page is defined by one or more linked pages.

10. The internet web page as recited in claim 1, wherein the online advertising is displayed to one or more of the friends from the list of friends, in either the internet web page or another web page linked to the internet web page.

11. The internet web page as recited in claim 1, wherein some of the list of friends belong to a group.

12. A method for displaying a view in a graphical user interface associated with an Internet site, comprising the operations of:

presenting visual media in the view, wherein the view is associated with a first user and wherein the visual media includes a third-party advertisement, the third party advertisement selected as being liked by the first user;

displaying in the view a first area which shows text entered by the first user; and

displaying in the view a second area which shows text entered by a second user,

wherein the second user is a member of a list of friends of the first user who are authorized to access the view, wherein each of the operations is executed by a processor.

13. The method of claim 12, wherein the visual media comprises an image.

14. The method of claim 12, wherein the visual media comprises a video.

15. The method of claim 12, further comprising the operation of displaying in the view an image selected by the first user to represent the first user.

16. The method of claim 15, wherein the image selected by the first user to represent the first user is displayed in a primary position.

17. The method of claim 12, further comprising the operation of displaying in the view an image selected by the second user to represent the second user.

18. The method of claim 17, wherein the image selected by the second user to represent the second user is displayed in the list of friends.

19. The method of claim 12, wherein the Internet site is a social networking site.

20. The method of claim 12, wherein the third-party advertisement is presented when a profile of the first user is displayed.

21. An internet web page for displaying one or more views, the internet web page being a graphical user interface that facilitates social networking communication, the internet web page including,

a first region that provides selections for showing a list of friends for a first user, the list of friends being approved by the first user;

a second region defining a community media space, the community media space including tools for allowing entry of text, images, or videos;

a third region for presenting online advertising, the online advertising being targeted based on knowledge about the friends of the first user, who are identified in the list of friends, the online advertising further being identifiable as liked by the first user when displayed in the third region;

a fourth region for displaying an image selected by the first user to represent the first user; and

a fifth region providing an interface for communication via a chat session, the chat session being a text exchange between the first user and a second user selected from the list of friends;

wherein the internet web page is presented on a display of a computing system having a processor;

wherein the computing system is connected to a server having program instructions for managing interactivity with the internet web page, the server having a processor.

22. The internet web page as recited in claim 21, wherein the online advertisement is a picture, an image, a video, a clip, a page, an on-line game, an icon, a graphic, or a combination thereof

23. The internet web page as recited in claim 21, wherein the third region for presenting advertising is defined adjacent to the second region.

24. The internet web page as recited in claim 21, wherein the online advertising is interactively selectable from the internet web page and provides a link to another page provided by the online advertising.

25. The internet web page as recited in claim 21, wherein the internet web page is linked to a server, the server collects usage data related to the online advertising, the usage data being processed by an analyzer of the server to identify effectiveness through metrics, the metrics being used to adjust targeting of the online advertising.

26. An internet web page for displaying one or more views, the internet web page being a graphical user interface that facilitates social networking communication, the internet web page including,

a first view that provides selections for showing a list of friends for a first user, the list of friends being approved by the first user;

a second view defining a community media space, the community media space including tools for allowing entry of text, images, or videos;

a third view for presenting online advertising, the online advertising being targeted based on knowledge about the friends of the first user, who are identified in the list of friends, the online advertising further being identifiable as liked by the first user when displayed in the third view, wherein the third view is separate from or integrated within the second view; and

a fourth view for displaying an image selected by the first user to represent the first user;

wherein the internet web page is presented on a display of a computing system having a processor;

wherein the computing system is connected to a server having program instructions for managing interactivity with the internet web page, the server having a processor.

27. The internet web page as recited in claim 26, wherein the online advertisement is a picture, an image, a video, a clip, a page, an on-line game, an icon, a graphic, or a combination thereof

28. The internet web page as recited in claim 26, wherein the at least one on- line advertisement is selectable from the third view by the first user and movable into the second view upon selection by the first user.