System for Separating Mobile Search Traffic From Web Search Traffic Using Keyword Separation

• US 20110093332A1
• Filed: 12/21/2010
• Published: 04/21/2011
• Est. Priority Date: 03/06/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Brayshaw, Ian B., Umezu, Kenta, Walker, Sean P.
• Granted Patent: US 8,185,438 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 2101/668 Internet protocol [IP] address subnets
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system is described for separating mobile search traffic from web search traffic. The system may include a processor, a memory and an interface. The memory may store a keyword, mobile data related to the keyword, web data related to the keyword, and a search request. The interface may communicate with a user. The processor may be operatively connected to the interface and the memory and may store the mobile data and web data in the memory. The processor may receive a search request from a user via the interface and may determine if the search request is mobile traffic or web traffic. The processor may then retrieve and serve the mobile data to the user if the search request is mobile traffic, or may retrieve and serve the web data to the user if the search request is web traffic.

Claims

1. A method for separating mobile search traffic from web traffic using keyword separation, the method comprising:

receiving a search request associated with a keyword from a user;

determining, with a processor, if the search request comprises mobile traffic or web traffic;

appending a prefix and a separator to the keyword, wherein the prefix is indicative of whether the search request comprises mobile traffic or web traffic and the separator distinguishes the prefix from the keyword;

serving mobile data that is associated with the keyword and is formatted for display on a mobile device to the user when the prefix indicates that the search request comprises mobile traffic.

2. The method of claim 1, further comprising:

serving web data that is associated with the keyword and is formatted for display on a web page to the user when the prefix indicates that the search request comprises web traffic.

3. The method of claim 2, further comprising:

storing the web data that is associated with the keyword and is formatted for display on the web page.

4. The method of claim 1, further comprising:

storing the mobile data that is associated with the keyword and is formatted for display on the mobile device.

5. The method of claim 1, wherein the mobile data comprises at least one advertisement related to the keyword.

6. The method of claim 1, further comprising:

determining, when the search request comprises mobile traffic, whether the mobile traffic originated on a mobile network.

7. The method of claim 6, wherein the prefix is further indicative of whether the search request comprises mobile traffic originating on the mobile network;

and

wherein serving mobile data that is associated with the keyword and is formatted for display on a mobile device to the user when the prefix indicates that the search request comprises mobile traffic comprises;

serving mobile data to the user when the prefix indicates that the search request comprises mobile traffic originating on the mobile network.

8. The method of claim 7, wherein the mobile device comprises a mobile phone.

9. The method of claim 1, wherein the search request is received via an SMS search service.

10. A computer-readable storage medium comprising a set of instructions for separating mobile search traffic from web traffic using keyword separation, the set of instructions to direct a processor to perform acts of:

receiving a search request associated with a keyword from a user;

determining, with a processor, if the search request comprises mobile traffic or web traffic;

appending a prefix and a separator to the keyword, wherein the prefix is indicative of whether the search request comprises mobile traffic or web traffic and the separator distinguishes the prefix from the keyword;

serving mobile data that is associated with the keyword and is formatted for display on a mobile device to the user when the prefix indicates that the search request comprises mobile traffic.

11. The computer-readable storage medium of claim 10, further comprising a set of instructions to direct the processor to perform acts of:

serving web data that is associated with the keyword and is formatted for display on a web page to the user when the prefix indicates that the search request comprises web traffic.

12. The computer-readable storage medium of claim 10, wherein the mobile data comprises at least one advertisement related to the keyword.

13. The computer-readable storage medium of claim 10, wherein the mobile device comprises a mobile phone.

14. The computer-readable storage medium of claim 10, further comprising a set of instructions to direct a processor to perform acts of:

determining, when the search request comprises mobile traffic, whether the mobile traffic originated on a mobile network.

15. The computer-readable storage medium of claim 14, wherein the prefix is further indicative of whether the search request comprises mobile traffic originating on the mobile network;

and

wherein serving mobile data that is associated with the keyword and is formatted for display on a mobile device to the user when the prefix indicates that the search request comprises mobile traffic comprises;

serving mobile data to the user when the prefix indicates that the search request comprises mobile traffic originating on the mobile network.

16. A system for separating mobile search traffic from web traffic using keyword separation, the system comprising:

a system provider comprising a memory and a processor configured to execute instructions stored in the memory, the system provider configured to;

receive a search request associated with a keyword from a user;

determine, with a processor, if the search request comprises mobile traffic or web traffic;

append a prefix and a separator to the keyword, wherein the prefix is indicative of whether the search request comprises mobile traffic or web traffic and the separator distinguishes the prefix from the keyword;

serve mobile data that is associated with the keyword and is formatted for display on a mobile device to the user when the prefix indicates that the search request comprises mobile traffic.

17. The system of claim 16, wherein the system provider is further configured to:

serve web data that is associated with the keyword and is formatted for display on a web page to the user when the prefix indicates that the search request comprises web traffic.

18. The system of claim 16, wherein the mobile data comprises at least one advertisement related to the keyword.

19. The system of claim 16, wherein the mobile device comprises a mobile phone.