System and method for broadcasting advertisements to client devices in an electronic network

• US 20110099065A1
• Filed: 10/26/2009
• Published: 04/28/2011
• Est. Priority Date: 10/26/2009
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: Georgis, Nikolaos, Carpio, Fredrik, Frazier, Milton
• Application Number:
  US12/589,582
• Publication Number:
  US 20110099065A1
• Time in Patent Office: Days
• US Class Current: 705/14.52
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A system and method for supporting advertisement distribution in an electronic network includes an ad server that collects statistics for specifically targeting advertisements to device users in the electronic network. A recommendation engine then analyzes the collected statistics to create recommendation lists of ranked advertisement candidates for transmitting to client devices of the device users. A high-power wireless transmitter broadcasts the targeted advertisements to the client devices in a multicast procedure.

Claims

1. A system for supporting advertisement distribution in an electronic network, comprising:

an ad server that collects statistics for specifically targeting advertisements to device users in said electronic network;

client devices that said device users utilize for providing certain of said statistics to said ad server; and

a transmitter that broadcasts said advertisements to said client devices.

2. The system of claim 1 wherein said ad server utilizes a recommendation engine to perform an analysis procedure upon said statistics to identify optimal ones of said advertisements for broadcasting to said client devices.

3. The system of claim 1 wherein said transmitter is implemented as a high-power wireless transmitter device that broadcasts said advertisements according to transmission standards that are defined by an Advanced Television Systems Committee.

4. The system of claim 1 wherein said statistics include reported observations of contemporaneous occurrences, specific events from the recent or more distant past, information regarding one or more specific geographical locations, weather conditions, notifications of future scheduled events, device-user profile information, user device or network configurations, demographic data, Internet browsing patterns, information related to one or more commercial products, advertisement formats, and advertiser information for one or more advertisers.

5. The system of claim 1 wherein said client devices are implemented as personal computer devices.

6. The system of claim 1 wherein device users provide said certain of said statistics in response to one or more statistics questionnaires.

7. The system of claim 1 wherein said client devices automatically or manually provide statistics to said ad server.

8. The system of claim 1 wherein said ad server periodically polls said client devices and other entities to obtain said statistics.

9. The system of claim 1 wherein said client devices provides feedback information to said ad server to indicate whether said device users purchase one or more products as a result of said advertisements.

10. The system of claim 2 wherein said recommendation engine utilizes a pattern recognizer to analyze said statistics to generate pattern data for targeting said advertisements to said device users.

11. An electronic device for supporting an advertisement distribution procedure in an electronic network, comprising:

a device application that provides statistics to an ad server for specifically targeting advertisements to a device user of said electronic device;

a download manager that receives said advertisements from a transmitter that broadcasts said advertisements to said electronic device; and

a processor that controls said device application and said download manager.

12. The electronic device of claim 11 wherein said ad server utilizes a recommendation engine to perform an analysis procedure upon said statistics to identify optimal ones of said advertisements for broadcasting to said electronic device.

13. The electronic device of claim 11 wherein said transmitter is implemented as a high-power wireless transmitter device that broadcasts said advertisements according to transmission standards that are defined by an Advanced Television Systems Committee.

14. The electronic device of claim 11 wherein said statistics include reported observations of contemporaneous occurrences, specific events from the recent or more distant past, information regarding one or more specific geographical locations, weather conditions, notifications of future scheduled events, device-user profile information, user device or network configurations, demographic data, Internet browsing patterns, information related to one or more commercial products, advertisement formats, and advertiser information for one or more advertisers.

15. The electronic device of claim 11 wherein said electronic device is implemented as a personal computer device.

16. The electronic device of claim 11 wherein a device user provides said statistics in response to one or more statistics questionnaires.

17. The electronic device of claim 11 wherein said electronic device automatically or manually provide statistics to said ad server.

18. The electronic device of claim 11 wherein said ad server periodically polls said electronic device and other entities to obtain said statistics.

19. The electronic device of claim 11 wherein said electronic device provides feedback information to said ad server to indicate whether said device user purchases one or more products as a result of said advertisements.

20. The electronic device of claim 12 wherein said recommendation engine utilizes a pattern recognizer to analyze said statistics to generate pattern data for targeting said advertisements to said device user.