METHODS AND APPARATUS TO MONITOR MEDIA EXPOSURE IN VEHICLES
First Claim
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1. A method of monitoring media exposure in a vehicle, the method comprising:
- collecting audience measurement data with a media monitoring device fixed in a vehicle; and
transmitting the audience measurement data from the media monitoring device to a shuttle located within the vehicle, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device.
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Abstract
Methods and apparatus to monitor media exposure in vehicles are disclosed. An example implementation includes collecting audience measurement data with a media monitoring device fixed in a vehicle and transmitting the audience measurement data from the media monitoring device to a shuttle located within the vehicle, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device.
111 Citations
38 Claims
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1. A method of monitoring media exposure in a vehicle, the method comprising:
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collecting audience measurement data with a media monitoring device fixed in a vehicle; and transmitting the audience measurement data from the media monitoring device to a shuttle located within the vehicle, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system to monitor media exposure in a vehicle, the system comprising:
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a media monitoring device fixed in a vehicle to collect and transmit audience measurement data; and an audience measurement data shuttle to receive and transmit the audience measurement data, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A tangible computer readable medium storing instructions which when executed cause a machine to:
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collect audience measurement data with a media monitoring device fixed in a vehicle; and transmit the audience measurement data from the media monitoring device to an audience measurement data shuttle located within the vehicle, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. An apparatus for monitoring media exposure in a vehicle, the apparatus comprising:
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a housing dimensioned to engage within a 12 volt power outlet of the vehicle; at least one of a microphone or a line input within the housing; a processor within the housing, the processor to collect audience measurement data; a memory within the housing; and a wireless transmitter within the housing. - View Dependent Claims (35, 36, 37, 38)
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Specification