APPARATUS AND METHOD FOR PRODUCT TUTORIALS

• US 20110113458A1
• Filed: 11/09/2009
• Published: 05/12/2011
• Est. Priority Date: 11/09/2009
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Chang, E-Lee, Roberts, Linda, Sung, Ja-Young, King, Robert Arthur, Schultz, Natasha Barrett
• Application Number:
  US12/614,704
• Publication Number:
  US 20110113458A1
• Time in Patent Office: Days
• US Class Current: 725/110
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/8173 End-user applications, e.g. Web browser, game
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A system that incorporates teachings of the present disclosure may include, for example, a set-top-box (STB) having a controller to present media content supplied by a content provider operating in an interactive television (iTV) network, wherein the media content comprises a tutorial for one of a product and a service, the tutorial comprising steps for utilizing one of the product and the service, access via a graphical user interface (GUI) a client program, wherein the client program presents an overlay that superimposes onto the media content, receive a user-generated comment, wherein the user-generated comment is associated with the media content by the client program, transmit the user-generated comment to a third party for analyzing the user-generated comment and determining parameters for evaluating at least one of the product and service tutorial, wherein replacement media content is generated by the third party based on the determined parameters. Other embodiments are disclosed.

Claims

1. A set-top-box (STB), comprising a controller to:

present media content supplied by a content provider operating in an interactive television (iTV) network, wherein the media content comprises a tutorial for one of a product and a service, the tutorial comprising steps for utilizing one of the product and the service;

access via a graphical user interface (GUI) a client program, wherein the client program presents an overlay that superimposes onto the media content;

receive a user-generated comment, wherein the user-generated comment is associated with the media content by the client program;

transmit the user-generated comment to a third party for analyzing the user-generated comment and determining parameters for evaluating at least one of the product and service tutorial, wherein replacement media content is generated by the third party based on the determined parameters.

2. The STB of claim 1, wherein the replacement media content is transmitted to the STB, and wherein the replacement media content comprises at least one of a replacement product and service tutorial.

3. The STB of claim 1, wherein one or more steps of the steps of the tutorial are adjusted based on at least one of the user-generated comment and the determined parameters.

4. The STB of claim 1, wherein the third party comprises a processor, and wherein at least one of the controller and the processor is adapted to filter the user-generated comment based on at least one filtration parameter.

5. The STB of claim 1, wherein the controller is adapted to receive a request from a recipient STB for at least one of the user-generated comment and the media content, and wherein the controller is further adapted to transmit at least one of the user-generated comment and the media content to the recipient STB.

6. The STB of claim 1, wherein the iTV network comprises internet protocol television.

7. The STB of claim 1, wherein the controller is adapted to receive information associated with a user associated with the user-generated comment, wherein the information comprises at least one of an identifier of the user, demographic information, an internet protocol address, and a location of the user.

8. The STB of claim 1, wherein the determined parameters comprise at least one of effectiveness parameters, psychographic parameters, and demographic parameters.

9. A method, comprising:

transmitting a client program to a media processor operating in an interactive television (iTV) network, wherein the client program comprises a graphical user interface (GUI) for presenting an overlay that superimposes onto media content presented at the media processor, and wherein the media content comprises a tutorial for one of a product and a service;

receiving a user-generated comment from the media processor via the client program, wherein the user-generated comment is associated with the media content by the client program;

analyzing the user-generated comment for evaluating one or more steps of the tutorial for one of the product and the service;

determining parameters of the media content based on the user-generated comment; and

evaluating the one or more steps of the tutorial based on the determined parameters.

10. The method of claim 9, comprising generating replacement media content based on the evaluation of the one or more steps of the tutorial and further comprising transmitting the replacement media content to the media processor.

11. The method of claim 9, comprising altering the one or more steps of the tutorial based on the evaluation of the one or more steps of the tutorial.

13. The method of claim 9, comprising receiving a request from a recipient media processor for at least one of the user-generated comment and the media content, and further comprising transmitting at least one of the user-generated comment and the media content to the recipient media processor.

14. The method of claim 13, comprising receiving a user-generated comment from the recipient media processor, and further comprising determining the parameters of the media content based on the user-generated comment from the recipient media processor.

15. The method of claim 14, comprising evaluating the one or more steps of the tutorial based on at least one of the user-generated comment from the recipient media processor and the determined parameters.

16. A computer-readable storage medium, comprising computer instructions to:

transmit a request to a computing device for media content and a first user-generated comment associated with the media content, wherein the media content comprises a tutorial for one of a product and a service;

receive the media content and the first user-generated comment from the computing device;

present the media content and the first user-generated comment;

receive a second-user generated comment, wherein the second user-generated comment is associated with at least one of the media content and the first user-generated comment; and

transmit the second user-generated comment to the computing device, wherein parameters for evaluating at least one of the product and service tutorial are determined by the computing device based on at least one of the first and second user-generated comments.

17. The computer-readable storage medium of claim 16, wherein the tutorial comprises one or more steps for utilizing one of the product and the service.

18. The computer-readable storage medium of claim 16, wherein replacement media content is generated by the computing device based on at least one of the first and second user-generated comments and the determined parameters.

19. The computer-readable storage medium of claim 16, wherein the determined parameters comprise at least one of effectiveness parameters, psychographic parameters, and demographic parameters.

20. The computer-readable storage medium of claim 17, wherein the one or more steps of the tutorial are altered by the computing device based on at least one of the first and second user-generated comments and the determined parameters.