GENERATING KEYWORD-BASED REQUESTS FOR CONTENT
First Claim
Patent Images
1. A method comprising:
- by at least one computer;
receiving, from an advertisement requester, an advertisement request;
determining that the advertisement request is associated with a plurality of weighted sets of ranked keywords;
selecting a weighted set from the plurality of weighted sets based on a weighting assigned to the selected weighted set;
selecting a keyword from the ranked keywords of the selected weighted set based on a ranking assigned to the selected keyword;
generating a request that includes the selected keyword; and
sending the generated request to an advertisement supplier.
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Abstract
Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.
86 Citations
28 Claims
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1. A method comprising:
by at least one computer; receiving, from an advertisement requester, an advertisement request; determining that the advertisement request is associated with a plurality of weighted sets of ranked keywords; selecting a weighted set from the plurality of weighted sets based on a weighting assigned to the selected weighted set; selecting a keyword from the ranked keywords of the selected weighted set based on a ranking assigned to the selected keyword; generating a request that includes the selected keyword; and sending the generated request to an advertisement supplier. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system comprising:
at least one computer configured to; receive, from an advertisement requester, an advertisement request; determine that the advertisement request is associated with a plurality of weighted sets of ranked keywords; select a weighted set from the plurality of weighted sets based on a weighting assigned to the selected weighted set; select a keyword from the ranked keywords of the selected weighted set based on a ranking assigned to the selected keyword; generate a request that includes the selected keyword; and send the generated request to an advertisement supplier. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method comprising:
by at least one computer; receiving, from a content requester, a content request; determining that the content request is associated with a plurality of weighted sets of ranked keywords; selecting a weighted set from the plurality of weighted sets based on a weighting assigned to the selected weighted set; selecting a keyword from the ranked keywords of the selected weighted set based on a ranking assigned to the selected keyword; generating a request that includes the selected keyword; and sending the generated request to a content supplier. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A system comprising:
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at least one computer configured to; receive, from a content requester, a content request; determine that the content request is associated with a plurality of weighted sets of ranked keywords; select a weighted set from the plurality of weighted sets based on a weighting assigned to the selected weighted set; select a keyword from the ranked keywords of the selected weighted set based on a ranking assigned to the selected keyword; generate a request that includes the selected keyword; and send the generated request to a content supplier. - View Dependent Claims (23, 24, 25, 26, 27, 28)
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Specification