GENERATING KEYWORD-BASED REQUESTS FOR CONTENT

• US 20110145066A1
• Filed: 02/18/2011
• Published: 06/16/2011
• Est. Priority Date: 12/22/2005
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Zia, Aftab, Khan, M. Sultan, Hussain, Muhammad Mohsin, Sobotka, David C., Bhamidipati, Venkata S.J.R., Law, Justin M., Tonse, Sudhir
• Granted Patent: US 8,117,069 B2
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter.

Claims

1. A method comprising:

by at least one computer;

receiving, from an advertisement requester, an advertisement request;

determining that the advertisement request is associated with a plurality of weighted sets of ranked keywords;

selecting a weighted set from the plurality of weighted sets based on a weighting assigned to the selected weighted set;

selecting a keyword from the ranked keywords of the selected weighted set based on a ranking assigned to the selected keyword;

generating a request that includes the selected keyword; and

sending the generated request to an advertisement supplier.

2. The method as in claim 1, further comprising, by the at least one computer:

receiving, from the advertisement supplier, an advertisement, the advertisement sent by the advertisement supplier in response to receiving the generated request.

3. The method as in claim 2, further comprising, by the at least one computer:

sending the received advertisement to the advertisement requester.

4. The method as in claim 1, wherein the keywords of the selected weighted set are ranked according to a first gender-based demographic.

5. The method as in claim 4, wherein the plurality of weighted sets include a second weighted set that includes keywords that are ranked according to a second gender-based demographic.

6. The method as in claim 1, wherein the keywords of the selected weighted set are ranked according to a first age-based demographic.

7. The method as in claim 6, wherein the plurality of weighted sets include a second weighted set that includes keywords that are ranked according to a second age-based demographic.

8. A system comprising:

at least one computer configured to;

receive, from an advertisement requester, an advertisement request;

determine that the advertisement request is associated with a plurality of weighted sets of ranked keywords;

select a weighted set from the plurality of weighted sets based on a weighting assigned to the selected weighted set;

select a keyword from the ranked keywords of the selected weighted set based on a ranking assigned to the selected keyword;

generate a request that includes the selected keyword; and

send the generated request to an advertisement supplier.

9. The system as in claim 8, wherein the at least one computer is further configured to receive, from the advertisement supplier, an advertisement, the advertisement sent by the advertisement supplier in response to receiving the generated request.

10. The system as in claim 9, wherein the at least one computer is further configured to send the received advertisement to the advertisement requester.

11. The system as in claim 8, wherein the keywords of the selected weighted set are ranked according to a first gender-based demographic.

12. The system as in claim 11, wherein the plurality of weighted sets include a second weighted set that includes keywords that are ranked according to a second gender-based demographic.

13. The system as in claim 8, wherein the keywords of the selected weighted set are ranked according to a first age-based demographic.

14. The system as in claim 13, wherein the plurality of weighted sets include a second weighted set that includes keywords that are ranked according to a second age-based demographic.

15. A method comprising:

by at least one computer;

receiving, from a content requester, a content request;

determining that the content request is associated with a plurality of weighted sets of ranked keywords;

selecting a weighted set from the plurality of weighted sets based on a weighting assigned to the selected weighted set;

selecting a keyword from the ranked keywords of the selected weighted set based on a ranking assigned to the selected keyword;

generating a request that includes the selected keyword; and

sending the generated request to a content supplier.

16. The method as in claim 15, further comprising, by the at least one computer:

receiving, from the content supplier, a content, the content sent by the content supplier in response to receiving the generated request.

17. The method as in claim 16, further comprising, by the at least one computer:

sending the received content to the content requester.

18. The method as in claim 15, wherein the keywords of the selected weighted set are ranked according to a first gender-based demographic.

19. The method as in claim 18, wherein the plurality of weighted sets include a second weighted set that includes keywords that are ranked according to a second gender-based demographic.

20. The method as in claim 15, wherein the keywords of the selected weighted set are ranked according to a first age-based demographic.

21. The method as in claim 20, wherein the plurality of weighted sets include a second weighted set that includes keywords that are ranked according to a second age-based demographic.

22. A system comprising:

at least one computer configured to;

receive, from a content requester, a content request;

determine that the content request is associated with a plurality of weighted sets of ranked keywords;

select a weighted set from the plurality of weighted sets based on a weighting assigned to the selected weighted set;

select a keyword from the ranked keywords of the selected weighted set based on a ranking assigned to the selected keyword;

generate a request that includes the selected keyword; and

send the generated request to a content supplier.

23. The system as in claim 22, wherein the at least one computer is further configured to receive, from the content supplier, a content, the content sent by the content supplier in response to receiving the generated request.

24. The system as in claim 23, wherein the at least one computer is further configured to send the received content to the content requester.

25. The system as in claim 22, wherein the keywords of the selected weighted set are ranked according to a first gender-based demographic.

26. The system as in claim 25, wherein the plurality of weighted sets include a second weighted set that includes keywords that are ranked according to a second gender-based demographic.

27. The system as in claim 22, wherein the keywords of the selected weighted set are ranked according to a first age-based demographic.

28. The system as in claim 27, wherein the plurality of weighted sets include a second weighted set that includes keywords that are ranked according to a second age-based demographic.